Dead Style

An in-depth look at the influence of the Grateful Dead and hippie culture on contemporary fashion and street style by GQ’s style-in-the-wild correspondent and fashion expert

Since the formation of Dead & Company, a new breed of Deadhead has emerged: someone who appreciates stylish streetwear as much as tie-dye. Dead Style is a book that shows the influence of the Grateful Dead and hippie culture on the current world of fashion. Tie-dyed pieces from designer labels like Louis Vuitton, Off-White, Saint Laurent, Balenciaga, Missoni, and Burberry have dominated runway looks. Vintage Grateful Dead shirts are fetching hundreds of dollars online (on fashion auction sites and via Instagram sellers alike) and in stores. This book, visually driven and heavily captioned, is a look book for current Deadhead culture. Dead Style is a surprising, provocative, engaging, and fun work, a Grateful Dead book for a new generation.