{"product_id":"data-warehousing-in-action-isbn-9780471966401","title":"Data Warehousing in Action","description":"Construct and implement a data warehousing plan.\u003cbr\u003e \u003cbr\u003e In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues. PLANNING THE DATA WAREHOUSE.\u003cbr\u003e The Fundamentals of Data Warehousing.\u003cbr\u003e Achieving Competitive Advantage: A Review of Typical Applications.\u003cbr\u003e Managing the Data Warehouse Project.\u003cbr\u003e INTEGRATING THE DATA--THE DATA WAREHOUSE INFRASTRUCTURE.\u003cbr\u003e The Data Warehouse Architecture.\u003cbr\u003e Data Warehouse Technology.\u003cbr\u003e Metadata Management.\u003cbr\u003e Data Quality.\u003cbr\u003e EXPLOITING THE DATA--THE DATA WAREHOUSE APPLICATIONS.\u003cbr\u003e Data Access and Exploitation.\u003cbr\u003e Data Mining.\u003cbr\u003e LOOKING TO THE FUTURE--NEXT GENERATION DATA WAREHOUSE.\u003cbr\u003e Future Directions in the First Generation of Data Warehousing.\u003cbr\u003e The Second Generation of Data Warehousing--Reintegration with the Operational Systems.\u003cbr\u003e Appendices.\u003cbr\u003e Index. \u003cp\u003e\u003cb\u003eSeán Kelly\u003c\/b\u003e is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book \u003ci\u003eData Warehousing: The route to mass customization\u003c\/i\u003e, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.\u003c\/p\u003e \u003cp\u003e\"A pioneering voice in the data warehouse market.\"\u003cbr\u003e—\u003cb\u003eJack Sweeney\u003c\/b\u003e, President \u0026amp; CEO Intellidex Systems and Co-chairperson of the Metadata Council\u003c\/p\u003e \u003cp\u003eIn an age of information rich and poor, corporations are busy amassing gigabytes of data under the assumption that data is power. Data is plentiful - information is scarce. \u003ci\u003eData Warehousing in Action\u003c\/i\u003e provides the tool to harness this data and transform it into useful customized bytes of information. This book is a fully comprehensive account of how to proceed with the data warehouse project in a clear step-by-step fashion. It is aimed at all those involved in designing and implementing a meaningful data warehousing architecture.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eData Warehousing in Action\u003c\/i\u003e:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eidentifies industrial applications for data warehousing\u003c\/li\u003e \u003cli\u003eprovides a framework for building a data warehouse\u003c\/li\u003e \u003cli\u003eanalyzes the options for choosing relevant architecture\u003c\/li\u003e \u003cli\u003eappraises the technologies used in data warehousing\u003c\/li\u003e \u003cli\u003eoutlines methodology for managing the project\u003c\/li\u003e \u003cli\u003eexplains how to futureproof the design\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFollowing on from the success of \u003ci\u003eData Warehousing: the Route to Mass Customization\u003c\/i\u003e (Wiley 1994), this book moves on to explore the next generation in data warehouse architecture.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989026619621,"sku":"NP9780471966401","price":145.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471966401.jpg?v=1761782492","url":"https:\/\/k12savings.com\/products\/data-warehousing-in-action-isbn-9780471966401","provider":"K12savings","version":"1.0","type":"link"}