{"product_id":"customer-experience-30-isbn-9781400231072","title":"Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service","description":"\u003cp\u003e\u003cstrong\u003eThe classic guide to delivering best-in-class customer experience, now completely revised and updated!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith momentous revolutions in both technology and customer attitudes, AI and digital transactions now constitute the bulk of customer transactions. But customers still demand humans when things go wrong and studies show that yelling and threats are becoming the norm. Great execution, including by digital, can produce strong delight and positive word of mouth.  The challenge is defining the ever-changing boundary between tech delivery and human delivery.\u003c\/p\u003e\u003cp\u003eJohn Goodman and Peter North provide an up to the minute roadmap for not only delivering tech and human service but also how to leverage tech to create delight during sales and employee success during delivery.  \u003cem\u003eCustomer Experience 3.0\u003c\/em\u003e provides firsthand guidance on what works and what does not along with the revenue and word of mouth payoff of getting it right. \u003c\/p\u003e\u003cp\u003eHaving managed more than 1,000 separate customer service\/experience studies, the authors provide a framework for designing and managing the end-to-end journey, including the marketing and sales activities that are often excluded from the service function. Readers will learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign and deliver flawless services and products via empowered employees while setting honest customer expectations.\u003c\/li\u003e\n\u003cli\u003eLeverage technology and AI in a realistic manner that neither under nor overpromises.\u003c\/li\u003e\n\u003cli\u003eCreate an effective customer access strategy that avoids rage and creates trust.\u003c\/li\u003e\n\u003cli\u003eCapture and leverage an enhanced Voice of the Customer that also includes employee frustrations and makes sense to the CFO to justify investment in CX.\u003c\/li\u003e\n\u003cli\u003eApply metrics for each phase in a practical, actionable manner rather than just checking a box.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142877171941,"sku":"NP9781400231072","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400231072.jpg?v=1747941424","url":"https:\/\/k12savings.com\/products\/customer-experience-30-isbn-9781400231072","provider":"K12savings","version":"1.0","type":"link"}