{"product_id":"cultural-dna-isbn-9781118928912","title":"Cultural DNA","description":"\u003cp\u003e\u003cb\u003eDevelop deeper cultural intelligence to thrive in a globalized world.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCultural DNA\u003c\/i\u003e is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected  world.\u003c\/p\u003e \u003cp\u003ePresenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.\u003c\/p\u003e \u003cp\u003eThe book addresses questions such as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat are the challenges for leaders from different regions as they move into onto the global stage?\u003c\/li\u003e \u003cli\u003eWhy are Americans so positive?\u003c\/li\u003e \u003cli\u003eWhy is China a world leader in manufacturing and India in IT?\u003c\/li\u003e \u003cli\u003eWhy do overseas firms struggle in the U.S. market place?\u003c\/li\u003e \u003cli\u003eWhat are the emotional forces driving current events in the Middle East?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies.\u003c\/p\u003e \u003cp\u003e Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIts economic and political institutions.\u003c\/li\u003e \u003cli\u003ePeople’s underlying consumer psychology.\u003c\/li\u003e \u003cli\u003eThe soft skills needed to lead in that environment.\u003c\/li\u003e \u003cli\u003eHow to best release people’s potential.\u003c\/li\u003e \u003cli\u003eThe issues that need to be managed to anticipate and solve problems before they arise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery now and again a new book comes along, that is a must read: Malcolm Gladwell’s \u003ci\u003eTipping Point\u003c\/i\u003e or a Seth Godin’s \u003ci\u003eTribes\u003c\/i\u003e. \u003ci\u003eCultural DNA\u003c\/i\u003e by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.\u003c\/p\u003e \u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eThe Psychology of the Eurozone Crisis x\u003c\/p\u003e \u003cp\u003eWe Are Not All the Same and That Is Good xiv\u003c\/p\u003e \u003cp\u003eUnconscious Bias xvii\u003c\/p\u003e \u003cp\u003eGreater Similarity and Difference at the Same Time xix\u003c\/p\u003e \u003cp\u003eThe Globalization Challenge for Business xxiii\u003c\/p\u003e \u003cp\u003eDefining Cultural DNA xxv\u003c\/p\u003e \u003cp\u003eA Word About the Evidence xxviii\u003c\/p\u003e \u003cp\u003eWhy Bother with Differences? xxxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 America—The Change Makers 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFounder Effects 3\u003c\/p\u003e \u003cp\u003eThe Peopling of America 4\u003c\/p\u003e \u003cp\u003ePositivity 11\u003c\/p\u003e \u003cp\u003eEmbracing the New 17\u003c\/p\u003e \u003cp\u003eAssimilation over Accommodation 20\u003c\/p\u003e \u003cp\u003eMammon: Tamed and Untamed 26\u003c\/p\u003e \u003cp\u003eThe Triumph of Functionality 32\u003c\/p\u003e \u003cp\u003eIncreasing Plurality 35\u003c\/p\u003e \u003cp\u003eLooking Ahead 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Sub-Saharan Africa: Under Nature’s Shadow 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Modern Humans Populated Africa 43\u003c\/p\u003e \u003cp\u003eNature’s Crucible: The Forces Shaping Africa’s Cultural DNA 45\u003c\/p\u003e \u003cp\u003eCommunity and Beyond 51\u003c\/p\u003e \u003cp\u003eNaturalness: Expressed and Denied 55\u003c\/p\u003e \u003cp\u003eIn the Moment 60\u003c\/p\u003e \u003cp\u003eMetaphor, Analogy, and the Connectedness of Things 67\u003c\/p\u003e \u003cp\u003eThe Big Man and His Alter Ego 72\u003c\/p\u003e \u003cp\u003eLooking Ahead 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 India: Beyond This World 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Peopling of India 82\u003c\/p\u003e \u003cp\u003eThe Toba Event 83\u003c\/p\u003e \u003cp\u003eThe Forces That Have Shaped India’s Cultural DNA 85\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAhimsa \u003c\/i\u003e87\u003c\/p\u003e \u003cp\u003eIndividual Paths 95\u003c\/p\u003e \u003cp\u003eInner Directedness 100\u003c\/p\u003e \u003cp\u003eHorizontal Stratification 104\u003c\/p\u003e \u003cp\u003eMathematics: The Art of the Hindus 110\u003c\/p\u003e \u003cp\u003eRitualistic Thinking 114\u003c\/p\u003e \u003cp\u003eLooking Ahead 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Middle East: Ambivalence and Uncertainty in the Modern Age 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Modern Humans Populated the Middle East 122\u003c\/p\u003e \u003cp\u003eDeserts and Civilization: The Twin Drivers of Middle Eastern Cultural DNA 124\u003c\/p\u003e \u003cp\u003eThe Rules of Life 128\u003c\/p\u003e \u003cp\u003eThe Commercial Instinct 134\u003c\/p\u003e \u003cp\u003eThe Best Ideas in the World 138\u003c\/p\u003e \u003cp\u003eThe Honor–Modesty System 143\u003c\/p\u003e \u003cp\u003eThe Other Sex 148\u003c\/p\u003e \u003cp\u003eConcentric Circles of Belonging 151\u003c\/p\u003e \u003cp\u003eManaging Contradictions and Tensions 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 China: The Seekers of Harmony 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Peopling of China 159\u003c\/p\u003e \u003cp\u003eThe Forces That Shaped China’s DNA 161\u003c\/p\u003e \u003cp\u003eThe Drive for Harmony 165\u003c\/p\u003e \u003cp\u003eThe Authoritarian Compact 173\u003c\/p\u003e \u003cp\u003eConcrete and Practical Inventiveness 177\u003c\/p\u003e \u003cp\u003eFast Slow 181\u003c\/p\u003e \u003cp\u003eBounded Sociability and Empathy 185\u003c\/p\u003e \u003cp\u003eThe Art of Copying 189\u003c\/p\u003e \u003cp\u003eFuture Considerations 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Europe: The Equal Society 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Forces that have Shaped European Cultural DNA 196\u003c\/p\u003e \u003cp\u003eEquality and Elitism 203\u003c\/p\u003e \u003cp\u003eBounded Individualism 212\u003c\/p\u003e \u003cp\u003eAnalyisis and Structured Planning 218\u003c\/p\u003e \u003cp\u003eReserved Sociability 222\u003c\/p\u003e \u003cp\u003eThe Diminishing Drive for Mastery 225\u003c\/p\u003e \u003cp\u003eThe Opportunities and Challenges for\u003c\/p\u003e \u003cp\u003eEuropean Culture 231\u003c\/p\u003e \u003cp\u003eChapter 7 The Far Continents 235\u003c\/p\u003e \u003cp\u003eLatin America—The Ever-Changing Melting Pot 235\u003c\/p\u003e \u003cp\u003eAustralia: Mateship in a Far-Off Land 244\u003c\/p\u003e \u003cp\u003eConclusions 255\u003c\/p\u003e \u003cp\u003eNotes 259\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“The book should be very useful to those responsible for international relations, but particularly to managers working in multi-national corporations.” \u003c\/i\u003e(The HR Director, April 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supported by anecdotal and empirical evidence from his own impressive global consulting history and wider sources.\" \u003c\/i\u003e(The Marketeers, July 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Sometimes cultural stereotypes–Americans are positive, Africans are warm, Indians hate aggressive behavior–can actually be useful in helping expats navigate an unfamiliar world. In his new book about cross-cultural communications, business psychologist Gurnek Bains says that it’s a good idea to \u003c\/i\u003e'cherchez la difference,'\u003ci\u003eso to speak.\" \u003c\/i\u003e(The Wall Street Journal, May 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"In his new book, Cultural DNA: The Psychology of Globalization, Gurnek Bains discusses the soft skills required to engage leaders in a connected world.\"\u003c\/i\u003e (Fortune, March 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Gurnek Bains presents ground breaking original research and the latest evidence from neuroscience, behavioral genetics, psychology and history to enable people to understand, empathize with and engage people from other cultures in our increasingly connected world. He argues that much previous work in this area has just scratched the surface and examines the deepest instincts of eight key global cultures to help readers understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia.\" \u003c\/i\u003e(India CSR, May 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"To be a CEO today requires taking a global perspective with an understanding of the cultures of others.The position is that understanding those with whom we do business will make doing business easier and more pleasant. The danger of falsely stereotyping people in the attempt to understand them will be greatly diminished by reading this book.\" \u003c\/i\u003e(Fin24, May 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supported by anecdotal and empirical evidence from his own impressive consulting history and wider sources.\" \u003c\/i\u003e(The Huffington Post, June 2015)\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"Authoritative and thoroughly-researched, \u003c\/i\u003eCultural DNA \u003ci\u003eis a must-read book for anyone who is interested in, and asking deeper questions about, the origins of modern cultures.\" \u003c\/i\u003e(Dialogue Review, June 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eGURNEK BAINS \u003c\/b\u003e is the co-founder and Chairman of Young Samuel Chambers (YSC), a premier global business psychology consultancy, with 19 offices around the globe, including four in the US, two in Latin America, eight in Asia Pac and the Middle East, two in Africa, and three in Europe. At YSC, Bains works at the most senior levels in international business, coaching CEOs and helping companies create the organizational culture to drive their long-term success. He has a doctorate in psychology from Oxford University. He is also author of \u003ci\u003eMeaning, Inc.: The Blueprint for Business Success in the 21st Century.\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003eGo to any part of the world and you will see much that you recognize. People are just people. But the longer you stay, the more you will realize there are profound differences that may have been invisible on the surface.  \u003c\/p\u003e\u003cp\u003eThere is no such thing as a global citizen, business or society. For example, even the most internationally recognizable firms have values systems, cultures and processes that are firmly embedded in their place of origin.  \u003c\/p\u003e\u003cp\u003eThe idea of cultural differences is far from new, but even in a fast globalizing world we still understand very little about the why behind these differences. As Bains demonstrates in \u003ci\u003eCultural DNA\u003c\/i\u003e, countless challenges can be traced directly back to this lack of understanding. \u003ci\u003eCultural DNA\u003c\/i\u003e provides a framework for understanding and working with each of the world’s significant cultures.  \u003c\/p\u003e\u003cp\u003eThrough an analysis of over 1,700 in-depth reports from executives in every region of the world, interdisciplinary research and case studies, Bains identifies the core DNA themes for each culture. Latest psychological, biological and neurobiological research demonstrates that beliefs and orientation to life are, both figuratively and literally, in our DNA. For example, new research shows that the frequency of genes related to independent mindedness and rebelliousness may vary as much as 75% by geographical region. Huge variations are also apparent in other psychological genes. Why? In \u003ci\u003eCultural DNA\u003c\/i\u003e, Bains examines the history and psychology of eight important regions of the globe to show that we may be influenced much more by our ancient ancestors than we think.  \u003c\/p\u003e\u003cp\u003eExecutives and leaders at today’s businesses need to become psychologists and historians if they hope to make sound long-term strategic decisions. \u003ci\u003eCultural DNA\u003c\/i\u003e will give readers the scientific and practical insights they need to take both differences and similarities into account. Ignoring culture can be disastrous for international firms, but approaching culture through the lens of unfounded stereotypes and incomplete knowledge is just as dangerous. From this remarkably powerful and clear summary of what’s known about the world’s cultures and their origins, readers will gain the ability to proceed confidently and intelligently in the global marketplace.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989012529381,"sku":"NP9781118928912","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118928912.jpg?v=1761782428","url":"https:\/\/k12savings.com\/products\/cultural-dna-isbn-9781118928912","provider":"K12savings","version":"1.0","type":"link"}