{"product_id":"cultish-the-language-of-fanaticism-isbn-9780062993168","title":"Cultish: The Language of Fanaticism","description":"\u003cp\u003eNOW IN PAPERBACK—AN INSTANT NEW YORK TIMES BESTSELLER\u003c\/p\u003e\u003cp\u003e“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers\u003c\/p\u003e\u003cp\u003e“At times chilling, often funny, and always perceptive and cogent, \u003ci\u003eCultish\u003c\/i\u003e is a bracing reminder that the scariest thing about cults is that you don’t realize you’re in one till it’s too late.”—Refinery29.com\u003c\/p\u003e\u003cp\u003eThe New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how “cultish” groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power.\u003c\/p\u003e\u003cp\u003eWhat makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? In this captivating work of nonfiction cultural commentary, Amanda Montell’s argument is that, on some level, it already has . . .\u003c\/p\u003e\u003cp\u003eOur culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In \u003ci\u003eCultish\u003c\/i\u003e, Montell argues that the key to manufacturing intense ideology, community, and us\/them attitudes all comes down to the specific language of fanaticism. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day.  \u003c\/p\u003e\u003cp\u003eThrough juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, cult fitness classes, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.\u003c\/p\u003e\u003cp\u003eThis gripping exploration of sociolinguistics reveals:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Linguistics of Influence: A fascinating breakdown of how specific linguistic techniques—from loaded language to thought-terminating clichés—create intense ideology and control, without any freaky mind-control wizardry.\u003c\/li\u003e\n\u003cli\u003eFrom Jonestown to Social Media: An eye-opening look at a wide spectrum of \"cultish\" groups, connecting the dots between notorious cults like Heaven's Gate and the subtle persuasion in modern start-ups and Instagram feeds.\u003c\/li\u003e\n\u003cli\u003eThe Social Science of Power: Through juicy storytelling and cutting research, Montell decodes why we're so drawn to these groups and answers the secret question we all have: \"Could it happen to me?\"\u003c\/li\u003e\n\u003cli\u003eMLMs and #BossBabes: A sharp analysis of how multilevel marketing schemes and other modern tribes use the language of empowerment and inspiration as a powerful tool for recruitment and retention.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003eA fascinating, enthusiastic narrative on the loaded language of cults. - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A rigorous and fascinating examination of the power of language to spellbind us all. Montell’s command over cultish language makes her as mesmerizing and charismatic as the gurus she dissects.” - \u003cb\u003e\u003ci\u003eMolly Ringwald, actress and author of When It Happens to You\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“You will never think of cults the same way again—this is an unforgettable look at human nature and the power of language. I couldn’t put it down. Amanda Montell blends true journalistic sorcery with her trademark humor and intrepid curiosity to create a linguistic narrative so delicious and searingly smart, you will wonder, like I did, can we join her cult? If so, count me in as a follower for life. I’ll read anything this woman writes.” - \u003cb\u003e\u003ci\u003eChelsea Bieker, author of Godshot\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Whip-smart, engaging, and utterly intriguing. Cultish is a witty and thorough examination of power, community, words, and the junctures between them.” - \u003cb\u003e\u003ci\u003eAlexis Henderson, author of The Year of the Witching\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A playful but canny exploration of the ways language can entrance and beguile us—sometimes past the point of no return.” - \u003cb\u003e\u003ci\u003eElisabeth Thomas, author of Catherine House\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“One of those life-changing reads that makes you see— or, in this case, hear—the whole world differently.” - \u003cb\u003e\u003ci\u003eMegan Angelo, author of Followers\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Compulsively readable and startlingly of-the-moment, this witty, slick, and self-assured book is as intriguing as the spellbinding groups it examines.” - \u003cb\u003e\u003ci\u003eAndrea Bartz, author of The Lost Night and The Herd\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“At times chilling, often funny, and always perceptive and cogent, \u003cem\u003eCultish\u003c\/em\u003e is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.” - \u003cb\u003e\u003ci\u003eRefinery29.com\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“We’re all susceptible to coercion, and Montell’s phenomenal book that chilling point as clear as can be.” - \u003cb\u003e\u003ci\u003eBitch Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Perennial","offers":[{"title":"Default Title","offer_id":48587991482597,"sku":"NP9780062993168","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062993168.jpg?v=1773960012","url":"https:\/\/k12savings.com\/products\/cultish-the-language-of-fanaticism-isbn-9780062993168","provider":"K12savings","version":"1.0","type":"link"}