{"product_id":"critical-marketing-isbn-9780470511985","title":"Critical Marketing","description":"\u003ci\u003eCritical Marketing,\u003c\/i\u003e edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.  \u003cp\u003e\u003ci\u003eCritical Marketing\u003c\/i\u003e is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCritical Marketing\u003c\/i\u003e is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eChapter 1 Critical Marketing: A Limit Attitude 1\u003cb\u003e\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Rethinking the Development of Marketing 29\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Early Development of the Philosophy of Marketing Thought 45\u003cbr\u003e \u003ci\u003eD.G. Brian Jones and David D. Monieson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67\u003cbr\u003e \u003ci\u003eDonald F. Dixon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Critical Reflections on Consumer Research 85\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91\u003cbr\u003e \u003ci\u003eMark Tadajewski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131\u003cbr\u003e \u003ci\u003eElizabeth C. Hirschman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157\u003cbr\u003e \u003ci\u003eJohn O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Marketing and Society 183\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Marketing, the Consumer Society and Hedonism 187\u003cbr\u003e \u003ci\u003eJohn O’Shaughnessy and Nicholas Jackson O’Shaughnessy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211\u003cbr\u003e \u003ci\u003eTerrence H. Witkowski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 On Negotiating the Market? 245\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Sustainable Marketing 253\u003cbr\u003e \u003ci\u003eYnte K. van Dam and Paul A.C. Apeldoorn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271\u003cbr\u003e \u003ci\u003eSusan Dobscha and Julie L. Ozanne\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Past Postmodernism? 301\u003cbr\u003e \u003ci\u003eMark Tadajewski and Douglas Brownlie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311\u003cbr\u003e \u003ci\u003eStephen J. Gould\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329\u003cbr\u003e \u003ci\u003eAdam Arvidsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345\u003cbr\u003e \u003ci\u003ePauline Maclaran and Lorna Stevens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Postcolonialism and Marketing 363\u003cbr\u003e \u003ci\u003eGavin Jack\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 385\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDr Mark Tadajewski\u003c\/strong\u003e, Department of Accounting, Finance and Management, University of Essex. \u003c\/p\u003e\u003cp\u003e\u003cstrongprofessor douglas brownlie university of stirling. this intellectual bulldozer a book attacks the all too prevalent mindset that views marketing as essentially managerial function best studied from logical positivist perspective. in its place editors champion far broader view complex role today world only tools and insights historical analysis critical thought many forms can provide. students graduates programs often provide an unduly unjustifiably restricted what intellectually good true beautiful should find truly blowing learning experience.\u003e\u003cb\u003eStanley J. Shapiro, Professor of Marketing (Emeritus), Simon Fraser University\u003c\/b\u003e\u003c\/strongprofessor\u003e\u003c\/p\u003e \u003cp\u003eCritical Marketing: Issues in Contemporary Marketing is an urgently needed and field-leading contribution to this growing area. Key authors offer detailed, scholarly and historically framed perspectives on the many dimensions and traditions of critical scholarship in marketing. The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eProfessor Chris Hackley, Royal Holloway University of London.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing is central to our everyday lives. As an academic subject its popularity has been steadily growing for the last thirty years. In this space of time, it has become increasingly fashionable to gesture to the uncritical, managerialist focus of the discipline. By contrast, this book makes the case that marketing has actually been critical in the sense of a Frankfurt School version of ‘unmasking critique’ for most of its history. The key concern underwriting this collection is to rethink the way that we understand the development of marketing theory and practice, as it took place in the past and the directions that we would like it to move in the future. The contents critically interrogate the history of marketing and consumer research, highlighting the elision of productive avenues for research and practice in relation to the biological basis for consumer behaviour and the forgotten dimensions of the cognitive revolution. It also includes chapters which explicitly connect marketing activities to the society in which they take place.\u003c\/p\u003e \u003cp\u003eThe topics examined include:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003e\u003cb\u003eSustainable marketing\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eAnti-globalisation challenges to marketing\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eEcofeminism\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003ePost colonialism and marketing practice\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eThe interconnection of cultural studies and Consumer research\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cdiv\u003e \u003cp\u003eThis book will be essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.\u003c\/p\u003e \u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989006860517,"sku":"NP9780470511985","price":63.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470511985.jpg?v=1761782406","url":"https:\/\/k12savings.com\/products\/critical-marketing-isbn-9780470511985","provider":"K12savings","version":"1.0","type":"link"}