{"product_id":"creativity-unlimited-isbn-9780470770849","title":"Creativity Unlimited","description":"Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’.  This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics.  Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up.  Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success.  The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways.  \u003cp\u003eThe book is structured around three key steps:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003e\n\u003cb\u003eExpanding the box\u003c\/b\u003e: so that the pieces of the puzzle in it can move around more freely\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFilling the box\u003c\/b\u003e: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eShaking the box\u003c\/b\u003e: so that the pieces fall into new places and form new patterns.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe book shows that anybody can be creative.\u003c\/p\u003e \u003cp\u003eThe creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.\u003c\/p\u003e  Acknowledgements.  \u003cp\u003e1 Why this book?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: It’s About Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Why creativity?\u003c\/p\u003e \u003cp\u003e3 Are you creative?\u003c\/p\u003e \u003cp\u003e4 Why is creativity so important?\u003c\/p\u003e \u003cp\u003e5 Isn’t creativity dangerous?\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Think Inside the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 What is creativity?\u003c\/p\u003e \u003cp\u003e7 The creative result.\u003c\/p\u003e \u003cp\u003e8 The creative process.\u003c\/p\u003e \u003cp\u003e9 The creative person .\u003c\/p\u003e \u003cp\u003e10 Thinking inside the box.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: Expanding the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 The four walls of the box.\u003c\/p\u003e \u003cp\u003e12 The first wall: conventions and rules.\u003c\/p\u003e \u003cp\u003e13 The second wall: common sense.\u003c\/p\u003e \u003cp\u003e14 The third wall: physiology.\u003c\/p\u003e \u003cp\u003e15 The fourth wall: consciousness.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: Filling the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 There’s no such thing as ‘useless’ knowledge.\u003c\/p\u003e \u003cp\u003e17 The brain is lazy.\u003c\/p\u003e \u003cp\u003e18 The power in brands.\u003c\/p\u003e \u003cp\u003e19 Associations.\u003c\/p\u003e \u003cp\u003e20 The context rules.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V: Shaking the Box.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21 Preparations for the final step.\u003c\/p\u003e \u003cp\u003e22 Shaking the box side to side.\u003c\/p\u003e \u003cp\u003e23 Shaking the box up and down.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VI: Congratulations: You’ve Become Smarter.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24 Are you a creative business innovator?\u003c\/p\u003e \u003cp\u003eFurther Reading.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  \u003ci\u003e\"It's welcome relief to come across a book on innovation that isn't full of whacky images and exclamation marks.\"\u003c\/i\u003e (Management Today, November 2008)  \u003cp\u003e\u003ci\u003e\"...rewarding...should inspire new innovators and help those already engaged in the process to pick a path through the obstacles.\"\u003c\/i\u003e (Independent, November 4th 2008)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMicael Dahlén\u003c\/b\u003e is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.    \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCreativity Unlimited \u003c\/i\u003eprovides exercises and tools that enable you to train your way to creativity and success – by using the skills, knowledge, and products you have and thinking inside the box. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCreativity Unlimited \u003c\/i\u003eis organized into five different parts: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy creativity\u003c\/li\u003e \u003cli\u003eThink inside the box\u003c\/li\u003e \u003cli\u003eExpand the box\u003c\/li\u003e \u003cli\u003eFill the box\u003c\/li\u003e \u003cli\u003eShake the box\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe first two parts provide proof of and arguments for the significant effects of creativity, and why and how you can use creativity in your daily routines. The remaining three parts provide you with the means to get on your way. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Micael Dahlén’s book \u003c\/i\u003eCreativity Unlimited \u003ci\u003enot only shows what creativity is about but also relates creativity to our daily work as managers in both being creative and building up creativity in our own organisation. I personally found Micael’s book very valuable for my own work. It gives me a lot of practical hints how to develop my and my teams’ creative power.”\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDr Jens Effenberger, \u003c\/b\u003eDirector International Sales, Volkswagen Light Commercial Vehicles, Hanover, Germany\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989003682021,"sku":"NP9780470770849","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470770849.jpg?v=1761782393","url":"https:\/\/k12savings.com\/products\/creativity-unlimited-isbn-9780470770849","provider":"K12savings","version":"1.0","type":"link"}