{"product_id":"creativity-isbn-9780385348270","title":"Creativity","description":"\u003cb\u003eThe legendary comedian, actor, and writer of Monty Python, \u003ci\u003eFawlty Towers\u003c\/i\u003e, and \u003ci\u003eA Fish Called Wanda \u003c\/i\u003efame shares his key ideas about creativity: that it’s a learnable, improvable skill.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003eYou might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire. \u003cbr\u003e \u003cbr\u003eDrawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall?\u003cbr\u003e \u003cbr\u003eWe can all be more creative.\u003cbr\u003e \u003cbr\u003eJohn Cleese shows us how.“\u003ci\u003eCreativity\u003c\/i\u003e . . . is . . . [a] meditation on how anyone, whether breaking into TV or leading a corporate giant, can tap into his or her creative gifts.”\u003cb\u003e—\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“A versatile entertainer shares encouraging advice. . . . His candor is endearing. An upbeat guide to the creative process.”\u003cb\u003e—\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“[A] humorous and practical guide . . . Whether you’re hoping to write a novel or paint a masterpiece, you’re sure to feel inspired.”\u003cb\u003e—\u003ci\u003eOK!\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eJohn Cleese \u003c\/b\u003ewas born in Weston-super-Mare in 1939 and educated at Clifton College and at Cambridge. He achieved his first big success in the West End and as a scriptwriter and performer on The Frost Report. He went on to co-found the legendary Monty Python comedy troupe, writing and performing in the TV series and in films that include \u003ci\u003eMonty Python and the Holy Grail \u003c\/i\u003eand \u003ci\u003eMonty Python’s Life of Brian\u003c\/i\u003e. In the mid-1970s, Cleese and his first wife, Connie Booth, co-wrote and starred in the now-classic sitcom \u003ci\u003eFawlty Towers\u003c\/i\u003e. Later, he wrote and co-starred in \u003ci\u003eA Fish Called Wanda\u003c\/i\u003e and \u003ci\u003eFierce Creatures\u003c\/i\u003e. He has appeared in many other films, from James Bond to Harry Potter, and has guest-starred in numerous TV shows. He is also the author of \u003ci\u003eSo, Anyway...: A Memoir.\u003c\/i\u003e\u003cb\u003eIntroduction\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eBy creativity, I simply mean new ways of thinking about things. \u003cbr\u003e\u003cbr\u003eMost people think of creativity as being entirely about the arts—music, painting theatre, movies, dancing, sculpture, etc., etc.\u003cbr\u003e\u003cbr\u003eBut this simple isn't so. Creativity can be seen in every area of life—in science, or in business, or in sport. \u003cbr\u003e\u003cbr\u003eWherever you can find a way of doing things that is better than what has been done before, you are being creative. \u003cbr\u003e\u003cbr\u003eAnother myth is that creativity is something you have to be born with. This isn't the case. Anyone can be creative. \u003cbr\u003e\u003cbr\u003eWhen I was at school in the late forties and the fifties, no teacher ever mentioned the word creativity. Just think how extraordinary that is. \u003cbr\u003e\u003cbr\u003eMind you, this was partly because I did science at school—my A levels were in Maths, Physics, Chemistry—and, of course, there wasn't much room for me to be creative in those subjects. \u003cbr\u003e\u003cbr\u003eYou have to learn an awful lot of science before you can even begin to think about taking a creative approach to it. \u003cbr\u003e\u003cbr\u003eThen I went to Cambridge and studied Law. Not much creativity there. You just had to decide whether one particular set of facts fell into this category or that category. \u003cbr\u003e\u003cbr\u003eBut, regardless of the subjects I chose to study, it's clear that nobody in charge of the English education system seemed to have realised there was any need to teach creativity. \u003cbr\u003e\u003cbr\u003eAnd you \u003ci\u003ecan\u003c\/i\u003e teach creativity. Or perhaps I should say, more accurately, you can teach people how to create circumstances in which they will\u003ci\u003e become\u003c\/i\u003e creative. \u003cbr\u003e\u003cbr\u003eAnd that's what this little book is all about.","brand":"Crown","offers":[{"title":"Default Title","offer_id":46302570316005,"sku":"NP9780385348270","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780385348270.jpg?v=1767724231","url":"https:\/\/k12savings.com\/products\/creativity-isbn-9780385348270","provider":"K12savings","version":"1.0","type":"link"}