Creative Advertising
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Original price
$35.00
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Original price
$35.00
Original price
$35.00
$35.00
-
$35.00
Current price
$35.00
Description
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
PUBLISHER:
Laurence King Publishing
ISBN-10:
1780671199
ISBN-13:
9781780671192
BINDING:
Paperback / softback
BISAC:
Design
PUBLICATION YEAR:
2014
NUMBER OF PAGES:
240
BOOK DIMENSIONS:
10.25(H) x 8.75(W) x 1.00(D)
AUDIENCE TYPE:
General / Adult
LANGUAGE:
English