{"product_id":"corporate-reputation-isbn-9780470171509","title":"Corporate Reputation","description":"\u003cb\u003ePraise For \u003ci\u003eCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"In a sea of business books, \u003ci\u003eCorporate Reputation\u003c\/i\u003e is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.\"\u003cbr\u003e —Heidi Henkel Sinclair, Director of Communications, Bill \u0026amp; Melinda Gates Foundation\u003c\/p\u003e \u003cp\u003e\"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.\"\u003cbr\u003e —Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School\u003c\/p\u003e \u003cp\u003e\"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!\"\u003cbr\u003e —Dr. Charles Fombrun, CEO, Reputation Institute\u003c\/p\u003e \u003cp\u003e\"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere.\"\u003cbr\u003e —Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Reputation Matters 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Tipping Point 3\u003c\/p\u003e \u003cp\u003eReputation Advantage 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Reputation Loss 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation Erosion 11\u003c\/p\u003e \u003cp\u003eThe New Reputation Rules of Engagement 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Second Acts 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation Rising 25\u003c\/p\u003e \u003cp\u003eOne Step at a Time 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Rescue 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Take the Heat—Leader First 42\u003c\/p\u003e \u003cp\u003eStep 2: Communicate Tirelessly 53\u003c\/p\u003e \u003cp\u003eStep 3: Don’t Underestimate Your Critics and Competitors 65\u003c\/p\u003e \u003cp\u003eStep 4: Reset the Company Clock 68\u003c\/p\u003e \u003cp\u003eConclusion 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Rewind 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 5: Analyze What Went Wrong and Right 77\u003c\/p\u003e \u003cp\u003eStep 6: Measure, Measure, and Measure Again 88\u003c\/p\u003e \u003cp\u003eConclusion 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Restore 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 7: Right the Culture 98\u003c\/p\u003e \u003cp\u003eStep 8: Seize the Shift 106\u003c\/p\u003e \u003cp\u003eStep 9: Brave the Media 119\u003c\/p\u003e \u003cp\u003eConclusion 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Recover 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 10: Build a Drumbeat of Good News 127\u003c\/p\u003e \u003cp\u003eStep 11: Commit to a Marathon, Not a Sprint 133\u003c\/p\u003e \u003cp\u003eStep 12: Minimize Reputation Risk 135\u003c\/p\u003e \u003cp\u003eConclusion 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Return to Flight 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation Loss is All but Inevitable 148\u003c\/p\u003e \u003cp\u003eReputation Recovery Comes With No Expiration Date 150\u003c\/p\u003e \u003cp\u003eReputation Wounds are Often Self-Inflicted 151\u003c\/p\u003e \u003cp\u003eNew Reputation Perils Lie Ahead 152\u003c\/p\u003e \u003cp\u003eReputation Radar is Not a Luxury 154\u003c\/p\u003e \u003cp\u003eReputation Halos Do Not Make you a Saint 155\u003c\/p\u003e \u003cp\u003eReputation is and Always Will be a Job For CEOs 156\u003c\/p\u003e \u003cp\u003eBeyond The Bottom Line 158\u003c\/p\u003e \u003cp\u003eReputation Capital Rules 159\u003c\/p\u003e \u003cp\u003eNotes 161\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e \"The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.\" (\u003ci\u003emarketingpilgrim.com\u003c\/i\u003e, April 3, 2008)  \u003cp\u003e\u003cb\u003eDR. LESLIE GAINES-ROSS\u003c\/b\u003e is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for \u003ci\u003eFortune\u003c\/i\u003e. Her work has appeared in publications including the\u003ci\u003e Financial Times, Fortune\u003c\/i\u003e,\u003ci\u003e BusinessWeek, \u003c\/i\u003ethe\u003ci\u003e Times \u003c\/i\u003eof London,\u003ci\u003e Forbes \u003c\/i\u003eand \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. She is currently on the Executive Advisory Panel of \u003ci\u003eCorporate Reputation Review\u003c\/i\u003e, an international journal devoted to the management of corporate reputation.   \u003c\/p\u003e\u003cp\u003eWe all know reputation matters. But what do you do if your company should lose its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? \u003ci\u003eCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation \u003c\/i\u003edoes more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company’s lost reputation, and preserving its organization and culture. \u003c\/p\u003e\u003cp\u003eWritten by Dr. Leslie Gaines-Ross, one of the world’s most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good name—and prevent it from being tarnished in the first place.  \u003c\/p\u003e\u003cp\u003eRecognizing the tangible value and good-will created by a company’s reputation, \u003ci\u003eCorporate Reputation\u003c\/i\u003e: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplains why reputation, more fragile than ever, matters to a company’s valuation, well-being, and permission to exist\u003c\/li\u003e \u003cli\u003eIsolates a new stage—reputation recovery—that deserves its rightful place in the reputation-building process\u003c\/li\u003e \u003cli\u003eIdentifies the most important steps in recovering reputation\u003c\/li\u003e \u003cli\u003eExplores the roles that corporate leaders play in reputation recovery and sustainability\u003c\/li\u003e \u003cli\u003eProvides a practical, time-tested road map for restoring reputation over the long-term\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eLosing money is a setback for a company, but losing reputation is a major blow. \u003ci\u003eCorporate Reputation \u003c\/i\u003eshows how you can keep your reputation strong by rallying the support of employees, consumers, investors, and other key stakeholders, so that your company’s most competitive asset remains alive and well.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988994277605,"sku":"NP9780470171509","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470171509.jpg?v=1761782354","url":"https:\/\/k12savings.com\/products\/corporate-reputation-isbn-9780470171509","provider":"K12savings","version":"1.0","type":"link"}