{"product_id":"copywriting-isbn-9781856695688","title":"Copywriting","description":"\u003cdiv\u003eCreating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCopywriting\u003c\/i\u003e shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. \u003cbr\u003e\u003cbr\u003eLeading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.\u003cbr\u003e\u003cbr\u003eRevealing the secrets of this rapidly expanding profession, \u003ci\u003eCopywriting\u003c\/i\u003e provides the skills and techniques that will help you to thrive in the world of creative commercial writing.\u003c\/div\u003e","brand":"Laurence King Publishing","offers":[{"title":"Default Title","offer_id":44897186250981,"sku":"NP9781856695688","price":24.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/copywriting-isbn-9781856695688","provider":"K12savings","version":"1.0","type":"link"}