{"product_id":"cool-it-movie-tiein-edition-isbn-9780307741103","title":"Cool IT (Movie Tie-in Edition)","description":"\u003cb\u003eThe author of \u003ci\u003eThe Skeptical Environmentalist\u003c\/i\u003e and “one of the 50 people who could save the planet” (\u003ci\u003eThe Guardian\u003c\/i\u003e) delivers a groundbreaking book that presents smarter, more cost-effective approaches to dealing with climate change, along with other pressing global concerns, such as malaria and HIV\/AIDS. • \u003cb\u003eNOW A MAJOR MOTION PICTURE.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Far more convincing than \u003ci\u003eAn Inconvenient Truth.\" —The Financial Post\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches, such as massively increasing our commitment to green energy R\u0026amp;D. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.\u003cp\u003e“Far more convincing than \u003ci\u003eAn Inconvenient Truth\u003c\/i\u003e.”\u003cbr\u003e—\u003ci\u003eThe Financial Post\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Brimming with useful facts and common sense. . . . [Lomborg's] analysis is smart and refreshing, and it may bridge at least one divide in our too divided culture.” \u003cbr\u003e—\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“Enlightening, eye-opening, brain-nourishing stuff!”\u003cbr\u003e—\u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e“A reasoned addition to the debate about what to do about climate change. . . . Sure to provoke much controversy.” \u003cbr\u003e—\u003ci\u003eEsquire\u003c\/i\u003e \u003cbr\u003e \u003cbr\u003e“Bjorn Lomborg is the best-informed and most humane advocate for environmental change in the world today. . . . [He] and \u003ci\u003eCool It\u003c\/i\u003e are our best guides to our shared environmental future.” \u003cbr\u003e—Michael Crichton\u003cbr\u003e \u003cbr\u003e“[A] calm, civil, even-handed analysis. [\u003ci\u003eCool It\u003c\/i\u003e] is suffused with concern for socially beneficial priorities and for practical steps to do good. . . . It provides some badly needed balance.” \u003cbr\u003e—\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/p\u003eBJORN LOMBORG\u003cb\u003e \u003c\/b\u003eis the author of \u003ci\u003eThe Skeptical Environmentalist\u003c\/i\u003e and has written for numerous publications, including \u003ci\u003eThe New York Times, The Wall Street Journal, The Economist,\u003c\/i\u003e and \u003ci\u003eUSA Today.\u003c\/i\u003e He was named one of the 100 most influential people in the world by \u003ci\u003eTime\u003c\/i\u003e magazine in 2004. In 2008 he was named “one of the 50 people who could save the planet” by \u003ci\u003eThe Guardian\u003c\/i\u003e; one of the top 100 public intellectuals by \u003ci\u003eForeign Policy\u003c\/i\u003e and \u003ci\u003eProspect\u003c\/i\u003e magazine; and one of the world’s 75 most influential people of the 21st century by \u003ci\u003eEsquire\u003c\/i\u003e. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world’s greatest challenges.\u003cp\u003e\u003cb\u003ePreface\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eGlobal warming has been portrayed recently as the greatest crisis in the history of civilization. As of this writing, stories on it occupy the front pages of \u003ci\u003eTime \u003c\/i\u003eand \u003ci\u003eNewsweek \u003c\/i\u003eand are featured prominently in countless media around the world. In the face of this level of unmitigated despair, it is perhaps surprising–and will by many be seen as inappropriate–to write a book that is basically optimistic about humanity’s prospects.\u003cbr\u003e \u003cbr\u003eThat humanity has caused a substantial rise in atmospheric carbon-dioxide levels over the past centuries, thereby contributing to global warming, is beyond debate. What is debatable, however, is whether hysteria and headlong spending on extravagant CO2-cutting programs at an unprecedented price is the only possible response. Such a course is especially debatable in a world where billions of people live in poverty, where millions die of curable diseases, and where these lives could be saved, societies strengthened, and environments improved at a fraction of the cost.\u003cbr\u003e \u003cbr\u003eGlobal warming is a complex subject. No one–not Al Gore, not the world’s leading scientists, and most of all not myself–claims to have all the knowledge and all the solutions. But we have to act on the best available data from both the natural and the social sciences. The title of this book has two meanings: the first and obvious one is that we have to set our minds and resources toward the most effective way to tackle long-term global warming. But the second refers to the current nature of the debate. At present, anyone who does not support the most radical solutions to global warming is deemed an outcast and is called irresponsible and is seen as possibly an evil puppet of the oil lobby. It is my contention that this is not the best way to frame a debate on so crucial an issue. I believe most participants in the debate have good and honorable intentions–we all want to work toward a better world. But to do so, we need to cool the rhetoric, allowing us to have a measured discussion about the best ways forward. Being smart about our future is the reason we have done so well in the past. We should not abandon our smarts now.\u003cbr\u003e \u003cbr\u003eIf we manage to stay cool, we will likely leave the twenty-first century with societies much stronger, without rampant death, suffering, and loss, and with nations much richer, with unimaginable opportunity in a cleaner, healthy environment.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003eWith a New Afteword","brand":"Vintage","offers":[{"title":"Default Title","offer_id":46301907091685,"sku":"NP9780307741103","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780307741103.jpg?v=1767724111","url":"https:\/\/k12savings.com\/products\/cool-it-movie-tiein-edition-isbn-9780307741103","provider":"K12savings","version":"1.0","type":"link"}