{"product_id":"convert-every-click-isbn-9781118759677","title":"Convert Every Click","description":"\u003cb\u003eA holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits\u003c\/b\u003e  \u003cp\u003eIn order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). \u003ci\u003eConvert Every Click\u003c\/i\u003e introduces an expanded vision of CRO that the author, Benji Rabhan, calls \"holistic conversion rate optimization.\" Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTeaches proven strategies for increasing conversions across your entire business\u003c\/li\u003e \u003cli\u003eDetails various split testing and data gathering methods and when to use each one\u003c\/li\u003e \u003cli\u003eUnveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith guidance from \u003ci\u003eConvert Every Click\u003c\/i\u003e, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.\u003c\/p\u003e Acknowledgments vii \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eChapter One What Is Holistic Conversion Rate Optimization? 1\u003c\/p\u003e \u003cp\u003eChapter Two Designing Your Funnel 22\u003c\/p\u003e \u003cp\u003eChapter Three Information Capture and Defining the Ideal Conversion Point 35\u003c\/p\u003e \u003cp\u003eChapter Four Split-Testing Strategies 55\u003c\/p\u003e \u003cp\u003eChapter Five How to Gather Data 71\u003c\/p\u003e \u003cp\u003eChapter Six Conversion-Centric Design 87\u003c\/p\u003e \u003cp\u003eChapter Seven Conversion-Centric Copywriting 109\u003c\/p\u003e \u003cp\u003eChapter Eight Video Conversion Strategies 121\u003c\/p\u003e \u003cp\u003eChapter Nine Landing Page Strategies 136\u003c\/p\u003e \u003cp\u003eChapter Ten Standard Website Strategies 144\u003c\/p\u003e \u003cp\u003eChapter Eleven Shopping Cart Website Strategies 155\u003c\/p\u003e \u003cp\u003eChapter Twelve Mobile Website Strategies 163\u003c\/p\u003e \u003cp\u003eChapter Thirteen How to Optimize Traffi c for Conversion 172\u003c\/p\u003e \u003cp\u003eChapter Fourteen Follow-Up Marketing Strategies 183\u003c\/p\u003e \u003cp\u003eChapter Fifteen Advanced Strategies from Benji’s Conversion Vault 198\u003c\/p\u003e \u003cp\u003eConclusion 211\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBENJI RABHAN\u003c\/b\u003e is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCan You Really Convert \u003ci\u003eEvery\u003c\/i\u003e Visitor to Your Website?\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eYour company website exists to increase sales and capture leads, right? Online gimmicks and flashy designs rarely sway modern consumers anymore, and many companies find they have to work harder than ever to attract customers or clientele through their websites.\u003c\/li\u003e \u003cli\u003eConvert Every Click presents a comprehensive, accessible approach to increasing profits through Holistic Conversion Rate Optimization. Marketing expert Benji Rabhan details the psychology behind why website visitors respond to different elements on your website and other marketing such as e-mail and online advertising. Once you understand the psychology, you can consistently improve the number of people converted into customers or leads.\u003c\/li\u003e \u003cli\u003eA uniquely holistic view of conversion rate optimization and a twist on usability for maximizing profits and encouraging brand loyalty, Convert Every Click is your guide to creating the right visitor experience for all the different people who engage with your company's marketing.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"Benji Rabhan is one of the smartest conversion guys I know. He's really two to three years ahead of the other companies out there. He consistently generates astonishing results for his clients, and the people I work with rave about him. . . . Sometimes a decision to buy is made even before you consciously process what you see. It's like Benji has his finger on the pulse of the inner 'lizard brain' 'of your prospects.\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003e—PERRY MARSHALL, coauthor of\u003c\/b\u003e Ultimate Guide to Google AdWords\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988989788389,"sku":"NP9781118759677","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118759677.jpg?v=1761782337","url":"https:\/\/k12savings.com\/products\/convert-every-click-isbn-9781118759677","provider":"K12savings","version":"1.0","type":"link"}