{"product_id":"contented-cows-still-give-better-milk-isbn-9781118292730","title":"Contented Cows Still Give Better Milk","description":"\u003cb\u003eHow to foster happier employees for a healthier bottom line\u003c\/b\u003e  \u003cp\u003e Managers could learn a lot from a message echoed by generations of dairy farmers: \"Contented cows give better milk.\" This book is not, repeat, \u003ci\u003enot\u003c\/i\u003e a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, \u003ci\u003eContented Cows Still Give Better Milk\u003c\/i\u003e offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't\u003c\/li\u003e \u003cli\u003eFad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use\u003c\/li\u003e \u003cli\u003eCoauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Premise 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Just the Facts 3\u003c\/p\u003e \u003cp\u003eChapter 2 Cows with Attitude 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Contented Cows Are Committed 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 The “Vision Thing”: Passengers or Crew 43\u003c\/p\u003e \u003cp\u003eChapter 4 The Path to Commitment 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Contented Cows Are Cared About 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 First You Feed the Troops 65\u003c\/p\u003e \u003cp\u003eChapter 6 Tell ’Em the Truth 85\u003c\/p\u003e \u003cp\u003eChapter 7 When Times Get Tough 95\u003c\/p\u003e \u003cp\u003eChapter 8 Contented Cows Are Connected 115\u003c\/p\u003e \u003cp\u003eChapter 9 A Case for Some Useful Benefits 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Contented Cows Are Enabled 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Empower This! 149\u003c\/p\u003e \u003cp\u003eChapter 11 Enabled Employees Are Incredibly Well Trained 157\u003c\/p\u003e \u003cp\u003eChapter 12 Enabled Employees Are Tooled 169\u003c\/p\u003e \u003cp\u003eChapter 13 Enabled Employees Are Trusted 181\u003c\/p\u003e \u003cp\u003eChapter 14 When the Contented Cows Come Home (Speculations on the Near Future) 189\u003c\/p\u003e \u003cp\u003eNotes 195\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBILL CATLETTE\u003c\/b\u003e is a thought leader in the arena of leadership and employee engagement who has spent his entire career helping build highly successful organizations. Coauthor of \u003ci\u003eRebooting Leadership\u003c\/i\u003e and the \u003ci\u003eContented Cows\u003c\/i\u003e leadership book series, he coaches and advises managers worldwide on leadership and employment matters.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRICHARD HADDEN\u003c\/b\u003e is a Certified Speaking Professional (CSP) with a focus on leadership and employee engagement. He is coauthor of \u003ci\u003eRebooting Leadership\u003c\/i\u003e and the \u003ci\u003eContented Cows\u003c\/i\u003e leadership book series. Since 1990, Richard has addressed more than 800 audiences on five continents, making the business case for having a focused, engaged, and capably led workforce.  \u003c\/p\u003e\u003cp\u003eIt’s no coincidence that the same companies show up every year at the top of esteemed publications’ rankings for “Most Admired,” “Most Innovative,” “Fastest Growing,” and “Highest Shareholder Return.” One thing that many of the persistent winners share in common is a host of leadership habits that make these organizations great places to work, proving that managers can learn a lot from the dairy farmer’s rule of thumb: “Contented cows give better milk.”\u003c\/p\u003e \u003cp\u003eIn this revised and expanded edition of a book that absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, \u003ci\u003eContented Cows STILL Give Better Milk\u003c\/i\u003e offers sound, practical advice for improving business outcomes through a focused, engaged, capably led workforce. It offers updated case studies and inspiring examples from real organizations that make employee engagement a vital part of their business strategy. Takeaways include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow (and why) to communicate, through word and deed, exactly what your company is all about\u003c\/li\u003e \u003cli\u003eHow to hire and retain people with the capacity to be happy, productive, and successful at your organization\u003c\/li\u003e \u003cli\u003eWays to keep those employees committed to the mission and prevent distractions that sap their energy and enthusiasm\u003c\/li\u003e \u003cli\u003eWhy perks, benefits, and amenities don’t tell the whole story of what makes a great workplace\u003c\/li\u003e \u003cli\u003eWhy high expectations beget high performance, and much more\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Direct from the horse’s, er, cow’s mouth, \u003ci\u003eContented Cows\u003c\/i\u003e will give you the tools and wisdom you need to foster a fully engaged workforce that helps your company outgrow, outearn, and outperform the competition.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988984414437,"sku":"NP9781118292730","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118292730.jpg?v=1761782315","url":"https:\/\/k12savings.com\/products\/contented-cows-still-give-better-milk-isbn-9781118292730","provider":"K12savings","version":"1.0","type":"link"}