{"product_id":"contemporary-business-isbn-9781394274413","title":"Contemporary Business","description":"\u003cp\u003eStudent-friendly, engaging, and accessible, \u003ci\u003eContemporary Business, 20e\u003c\/i\u003e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging. \u003c\/p\u003e\u003cp\u003ePREFACE vi\u003c\/p\u003e \u003cp\u003e1 The Changing Face of Business 1\u003c\/p\u003e \u003cp\u003e2 Economic Challenges Facing Business Today 32\u003c\/p\u003e \u003cp\u003e3 International Business and Competing in World Markets 62\u003c\/p\u003e \u003cp\u003e4 Business Ethics and Social Responsibility 91\u003c\/p\u003e \u003cp\u003e5 Small Business and the Legal Forms of Business Ownership 122\u003c\/p\u003e \u003cp\u003e6 Entrepreneurship and Starting a Business 159\u003c\/p\u003e \u003cp\u003e7 Management, Leadership, and the Internal Organization 184\u003c\/p\u003e \u003cp\u003e8 Human Resource Management: From Recruitment to Labor Relations 213\u003c\/p\u003e \u003cp\u003e9 Top Performance through Empowerment, Teamwork, and Communication 242\u003c\/p\u003e \u003cp\u003e10 Production and Operations Management 268\u003c\/p\u003e \u003cp\u003e11 Using Technology to Manage Information 297\u003c\/p\u003e \u003cp\u003e12 Customer-Driven Marketing 328\u003c\/p\u003e \u003cp\u003e13 Product and Distribution Strategies 358\u003c\/p\u003e \u003cp\u003e14 Promotion and Pricing Strategies 391\u003c\/p\u003e \u003cp\u003e15 Trends in E-Commerce 423\u003c\/p\u003e \u003cp\u003e16 Understanding Accounting and Financial Statements 450\u003c\/p\u003e \u003cp\u003e17 The Financial System and Investing 479\u003c\/p\u003e \u003cp\u003e18 Financial Management 511\u003c\/p\u003e \u003cp\u003eGLOSSARY 537\u003c\/p\u003e \u003cp\u003eNOTES 545\u003c\/p\u003e \u003cp\u003eCOMPANY INDEX 566\u003c\/p\u003e \u003cp\u003eNAME INDEX 571\u003c\/p\u003e \u003cp\u003eSUBJECT INDEX 573\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDANIEL PFALTZGRAF\u003c\/b\u003e At the confluence of business strategy, creativity, and innovation, is where you'll find Daniel, with an agile mind, curious disposition, and collaborative spirit. Teaching within the University of Toledo's Neff College of Business \u0026amp; Innovation, Daniel's courses span the disciplines of business: management, marketing, technology, and innovation.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988980744421,"sku":"NP9781394274413","price":111.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394274413.jpg?v=1761782299","url":"https:\/\/k12savings.com\/products\/contemporary-business-isbn-9781394274413","provider":"K12savings","version":"1.0","type":"link"}