{"product_id":"console-wars-sega-nintendo-and-the-battle-that-defined-a-generation-isbn-9780062276698","title":"Console Wars: Sega, Nintendo, and the Battle that Defined a Generation","description":"\u003cp\u003e\u003cstrong\u003eNOW A CBS ALL ACCESS FILM, PRODUCED BY SETH ROGEN AND EVAN GOLDBERG\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA BEST BOOK OF THE YEAR: NPR, \u003cem\u003eSlate\u003c\/em\u003e, \u003cem\u003ePublishers\u003c\/em\u003e \u003cem\u003eWeekly\u003c\/em\u003e, Goodreads\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFollowing the success of \u003cem\u003eThe Accidental Billionaires\u003c\/em\u003e and \u003cem\u003eMoneyball\u003c\/em\u003e comes \u003cem\u003eConsole Wars\u003c\/em\u003e—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.\u003c\/p\u003e\u003cp\u003eIn 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.\u003c\/p\u003e\u003cp\u003eThe battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.\u003c\/p\u003e\u003cp\u003eBased on over two hundred interviews with former Sega and Nintendo employees, \u003cem\u003eConsole Wars\u003c\/em\u003e is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.\u003c\/p\u003e | \u003cp\u003eA mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry—in development as a feature film from Sony Pictures\u003c\/p\u003e\u003cp\u003eIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.\u003c\/p\u003e\u003cp\u003eThe battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.\u003c\/p\u003e\u003cp\u003eBased on more than two hundred interviews with former Sega and Nintendo employees, \u003cem\u003eConsole Wars\u003c\/em\u003e is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, \u003cem\u003eConsole Wars\u003c\/em\u003e is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.\u003c\/p\u003e | \u003cp\u003eA must-read. Period. - \u003cb\u003e\u003ci\u003eIGN\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA riveting story full of colorful characters… a fascinating, illuminating history… an essential read. - \u003cb\u003e\u003ci\u003ePublishers Weekly (starred review)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA highly entertaining behind-the-scenes thriller. - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA fast-paced page-turner...it’s exciting to finally get a no-holds-barred account of a history that has largely been kept secret from the public eye. - \u003cb\u003e\u003ci\u003eWired\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt’s far and away one of the best non-fiction books I’ve ever read. - \u003cb\u003e\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike the pixels that together create a larger picture, Harris presents the various elements of the business in vivid color...remarkably detailed and fast paced. - \u003cb\u003e\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFast, fluid, and startingly accessible. - \u003cb\u003e\u003ci\u003eEntertainment Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Dey Street Books","offers":[{"title":"Default Title","offer_id":44889193087205,"sku":"NP9780062276698","price":28.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062276698.jpg?v=1730230724","url":"https:\/\/k12savings.com\/products\/console-wars-sega-nintendo-and-the-battle-that-defined-a-generation-isbn-9780062276698","provider":"K12savings","version":"1.0","type":"link"}