{"product_id":"connected-services-isbn-9780470974551","title":"Connected Services","description":"\u003cp\u003e\"Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works.\"\u003cbr\u003e—\u003cb\u003eAndreas Constantinou,\u003c\/b\u003e Research Director, VisionMobile\u003c\/p\u003e \u003cp\u003e\"This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide.\"\u003cbr\u003e—\u003cb\u003eJason Goecke,\u003c\/b\u003e VP of Innovation, Voxeo Labs\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThis book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epoch\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as \"No-SQL\" databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the \"Internet of Things\" and \"Real-time Web\" to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world.\u003c\/p\u003e \u003cp\u003eKey Features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the common and emergent underlying technological themes that underpin the new era of connected services\u003c\/li\u003e \u003cli\u003eAddresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and more\u003c\/li\u003e \u003cli\u003eShows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world\u003c\/li\u003e \u003cli\u003eDiscusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forth\u003c\/li\u003e \u003cli\u003eExamines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS)\u003c\/li\u003e \u003cli\u003eExplores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methods\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest.\u003c\/p\u003e  \u003cb\u003eForeword xv\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePreface xvii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Connected Services: The Collision of Internet with Telco 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Connected What? 1\u003c\/p\u003e \u003cp\u003e1.2 Ubiquity: IP Everywhere or Software Everyware? 5\u003c\/p\u003e \u003cp\u003e1.3 Six Models for Potential Operator Futures 6\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.1 Access Provider\u003c\/i\u003e 7\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.2 Connected Services Platform\u003c\/i\u003e 7\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.3 Distribution Channel\u003c\/i\u003e 8\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.4 Seamless Services Provider\u003c\/i\u003e 9\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.5 Financial Merchant\u003c\/i\u003e 10\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.6 Social Telco\u003c\/i\u003e 10\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.7 Start Thinking Platforms\u003c\/i\u003e 12\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.3.8 Execution\u003c\/i\u003e 14\u003c\/p\u003e \u003cp\u003e1.4 “Follow Me” Web – Social Networks and Social Software 14\u003c\/p\u003e \u003cp\u003e1.5 What are Platforms and Why are They Important? 18\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.5.1 Platform Patterns for Telcos\u003c\/i\u003e 23\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.5.2 Marketplace and Service Platforms\u003c\/i\u003e 24\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.5.3 Data and Mash-Up Platforms\u003c\/i\u003e 26\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.5.4 Platform as a Service\u003c\/i\u003e 28\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1.5.5 Do Platforms Work?\u003c\/i\u003e 30\u003c\/p\u003e \u003cp\u003e1.6 From Platforms to Ecosystems 31\u003c\/p\u003e \u003cp\u003e1.7 Where’s the Value? 32\u003c\/p\u003e \u003cp\u003e1.8 What Should We Build? It’s Still About the Experience! 33\u003c\/p\u003e \u003cp\u003e1.9 Summary 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Web 2.0 Services Ecosystem, How ItWorks and Why 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction 37\u003c\/p\u003e \u003cp\u003e2.2 Beneath the Hood of Web 2.0: CRUD, MVC and REST 38\u003c\/p\u003e \u003cp\u003e2.3 LAMP and Beyond: Web Frameworks and Middleware 45\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.3.1 Introducing LAMP\u003c\/i\u003e 45\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.3.2 Web Frameworks\u003c\/i\u003e 47\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.3.3 Agile – Coding at the Speed of Thought\u003c\/i\u003e 50\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.3.4 Summary – “Why Frameworks Work”\u003c\/i\u003e 52\u003c\/p\u003e \u003cp\u003e2.4 Open by Default: Open Source, Open APIs and Open Innovation 52\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.4.1 The Different Types of Open\u003c\/i\u003e 52\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.4.2 Open, Open, Open!\u003c\/i\u003e 56\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.4.3 Summary (“Why Open Works . . .”)\u003c\/i\u003e 58\u003c\/p\u003e \u003cp\u003e2.5 One App Fits All? HTML5 and the Modern Browser 58\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.5.1 Summary (“Why the Browser Works”)\u003c\/i\u003e 62\u003c\/p\u003e \u003cp\u003e2.6 It’s all About People: Social Computing 62\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.6.1 Exploiting Relationships – The Social Graph\u003c\/i\u003e 62\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.6.2 Exploiting Interests – Context Awareness\u003c\/i\u003e 63\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.6.3 Portable Data\u003c\/i\u003e 64\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.6.4 Mobile is THE Social Device\u003c\/i\u003e 67\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.6.5 Summary (“Why Social Computing Works”)\u003c\/i\u003e 67\u003c\/p\u003e \u003cp\u003e2.7 User Participation, Co-Creation and Analytics 67\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.7.1 User Participation\u003c\/i\u003e 67\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.7.2 Co-Creation\u003c\/i\u003e 68\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.7.3 Analytics\u003c\/i\u003e 68\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.7.4 Summary (“Why User-Voice Works”)\u003c\/i\u003e 69\u003c\/p\u003e \u003cp\u003e2.8 Standing on the Shoulders of Giants: APIs and Mash-Ups 69\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.8.1 Summary (“Why Mash-Ups Work”)\u003c\/i\u003e 71\u003c\/p\u003e \u003cp\u003e2.9 Mobile 2.0 – It’s Really a Developer Thing! 71\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.9.1 Mobile 2.0\u003c\/i\u003e 71\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2.9.2 Mobile as THE Platform (Again)\u003c\/i\u003e 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Web Operating System – The Future (Mobile) Services Platform 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Why is the Concept of a Web OS Important? 75\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.1.1 Summary\u003c\/i\u003e 81\u003c\/p\u003e \u003cp\u003e3.2 Internet of Things 81\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.2.1 Summary\u003c\/i\u003e 84\u003c\/p\u003e \u003cp\u003e3.3 Making Sense of Data 85\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.1 Data Semantics\u003c\/i\u003e 85\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.2 Data Relationships\u003c\/i\u003e 87\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.3 Meta-Data Tools: Ontologies, OWL, RDF\u003c\/i\u003e 89\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.4 Meta-Data Tools: Tagging and Folksonomies\u003c\/i\u003e 91\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.5 RDFa – Embedding Meta-Data Within Web Pages\u003c\/i\u003e 93\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.6 Meta-Data Tools: Twitter and Annotations “Twannotations”\u003c\/i\u003e 94\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.3.7 Summary\u003c\/i\u003e 98\u003c\/p\u003e \u003cp\u003e3.4 Future Web: “People OS?” 98\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.1 Introduction\u003c\/i\u003e 98\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.2 Social Networks\u003c\/i\u003e 100\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.3 Social APIs and Platform Thinking (Again)\u003c\/i\u003e 103\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.4 Open Social API – A Cross-Platform People OS?\u003c\/i\u003e 104\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.5 Open Social API – The Mechanics\u003c\/i\u003e 105\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.6 Emergence of a Person OS at the UI layer\u003c\/i\u003e 108\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.4.7 Privacy and Personas\u003c\/i\u003e 110\u003c\/p\u003e \u003cp\u003e3.5 Social Telcos and the Web OS 110\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.5.1 Where are the Telcos?\u003c\/i\u003e 110\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.5.2 Telco Social Graph and APIs\u003c\/i\u003e 111\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3.5.3 Identity and Security\u003c\/i\u003e 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Big Data and Real-Time Web 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 What is Big Data and Where Did it Come From? 115\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.1.1 In Search of the New Big Data\u003c\/i\u003e 115\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.1.2 The Business of Big Data\u003c\/i\u003e 116\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.1.3 Welcome to the Age of Big Data\u003c\/i\u003e 120\u003c\/p\u003e \u003cp\u003e4.2 Some Key Examples of Big Data 121\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.2.1 Statistics Collection at Facebook\u003c\/i\u003e 121\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.2.2 Real-Time e-Commerce at Amazon with Dynamo\u003c\/i\u003e 123\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.2.3 Amazon’s Dynamo Features\u003c\/i\u003e 127\u003c\/p\u003e \u003cp\u003e4.3 Say Hello to the Data Geeks 128\u003c\/p\u003e \u003cp\u003e4.4 “No SQL” and Some of its Flavours 130\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.4.1 No SQL Means No SQL, But not Much Else\u003c\/i\u003e 130\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.4.2 Key-Value Stores\u003c\/i\u003e 132\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.4.3 Document Stores\u003c\/i\u003e 133\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4.4.4 Graph Stores\u003c\/i\u003e 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Real-Time and Right-TimeWeb 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Real-Time Web and Twitter 137\u003c\/p\u003e \u003cp\u003e\u003ci\u003e5.1.1 Web Becomes Real-Time Thanks to Twitter\u003c\/i\u003e 137\u003c\/p\u003e \u003cp\u003e\u003ci\u003e5.1.2 Web Infrastructure Goes Real-Time\u003c\/i\u003e 142\u003c\/p\u003e \u003cp\u003e\u003ci\u003e5.1.3 The Real-Time Nature of Mobile\u003c\/i\u003e 149\u003c\/p\u003e \u003cp\u003e5.2 Big Data + Real-Time = Right-Time Web 152\u003c\/p\u003e \u003cp\u003e\u003ci\u003e5.2.1 New Buzzword: Right-Time Web\u003c\/i\u003e 152\u003c\/p\u003e \u003cp\u003e\u003ci\u003e5.2.2 Key Components of Right-Time Web\u003c\/i\u003e 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Modern Device Platforms 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Mobile Devices or Connected Devices? 160\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.1.1 What is a Mobile Platform?\u003c\/i\u003e 160\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.1.2 Developer Mindset About Mobile Platforms\u003c\/i\u003e 162\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.1.3 Mobile Device or Connected Device?\u003c\/i\u003e 164\u003c\/p\u003e \u003cp\u003e6.2 Introduction to Mobile Device Platforms 166\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.2.1 Platforms of Interest\u003c\/i\u003e 166\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.2.2 Brief Explanation of an Operating System and SDK\u003c\/i\u003e 167\u003c\/p\u003e \u003cp\u003e6.3 The iOS Platform 170\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.3.1 Mac OS X and Unix – The Foundation for iOS\u003c\/i\u003e 171\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.3.2 The Mechanics of iOS\u003c\/i\u003e 172\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.3.3 iOS – What Makes the Platform Tick\u003c\/i\u003e 176\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.3.4 How Open is iOS?\u003c\/i\u003e 177\u003c\/p\u003e \u003cp\u003e6.4 The Android Platform 178\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.1 Introduction\u003c\/i\u003e 178\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.2 Architecture\u003c\/i\u003e 179\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.3 Linux Kernel\u003c\/i\u003e 179\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.4 Android Runtime\u003c\/i\u003e 180\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.5 Android Application Framework\u003c\/i\u003e 181\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.6 Android System Libraries\u003c\/i\u003e 181\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.7 Android – What Makes the Platform Tick\u003c\/i\u003e 182\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.4.8 How Open is Android?\u003c\/i\u003e 183\u003c\/p\u003e \u003cp\u003e6.5 The Mobile Web Platform 184\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.1 Introduction\u003c\/i\u003e 184\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.2 Native versus Web “Debate”\u003c\/i\u003e 184\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.3 Is Native versus Web the Right Question?\u003c\/i\u003e 186\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.4 Major Trends in Mobile Web\u003c\/i\u003e 190\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.5 HTML5\u003c\/i\u003e 193\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.6 Widgets\u003c\/i\u003e 200\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.7 Is That a Phone in My Browser?\u003c\/i\u003e 207\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6.5.8 Mobile Web First?\u003c\/i\u003e 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Augmented Web 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Real or Virtual Worlds? 210\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.1.1 Introduction\u003c\/i\u003e 210\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.1.2 Augmented Reality\u003c\/i\u003e 210\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.1.3 Proof-of-Presence or “check-in” Services\u003c\/i\u003e 215\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.1.4 Summary – Virtual is Just Another Layer in the Web OS\u003c\/i\u003e 215\u003c\/p\u003e \u003cp\u003e7.2 Sensor-Net: Mobiles as Sixth-Sense Devices 216\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.2.1 Current Sensor Applications in Smartphones\u003c\/i\u003e 217\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.2.2 Emergent and Future Sensor Applications in Smartphones\u003c\/i\u003e 220\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7.2.3 Sensor Net – Is This Web 3.0?\u003c\/i\u003e 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Cloud Computing, Saas and PaaS 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 What is Cloud Computing? 230\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.1.1 More Than Just a Fluffy Phrase\u003c\/i\u003e 230\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.1.2 Open and Commodity: Key Enablers for Cloud Computing\u003c\/i\u003e 231\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.1.3 Public or Private Cloud?\u003c\/i\u003e 233\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.1.4 Key Use Cases\u003c\/i\u003e 234\u003c\/p\u003e \u003cp\u003e8.2 On-Demand: Cloud Computing Infrastructure 236\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.2.1 The Infrastructure Level: Servers, Images and Templates\u003c\/i\u003e 236\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.2.2 The Service Level: Storage, Queues, Load-Balancers . . .\u003c\/i\u003e 239\u003c\/p\u003e \u003cp\u003e8.3 On-Demand: Software as a Service 242\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.3.1 Opening SaaS with APIs\u003c\/i\u003e 243\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.3.2 Using SaaS for an Ecosystem Strategy\u003c\/i\u003e 244\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.3.3 Opportunities for Telcos\u003c\/i\u003e 245\u003c\/p\u003e \u003cp\u003e8.4 On-Demand: Platform as a Service 247\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.4.1 Business PaaS – Force.com\u003c\/i\u003e 248\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.4.2 Telco 2.0 PaaS – Tropo.com\u003c\/i\u003e 251\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8.4.3 Web 2.0 PaaS – Heroku.com\u003c\/i\u003e 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Operator Platform: Network as a Service 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Opportunity? Network as a Service 266\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.1.1 What is Network as a Service (NaaS)?\u003c\/i\u003e 266\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.1.2 Characteristics of NaaS APIs\u003c\/i\u003e 266\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.1.3 Opportunity?\u003c\/i\u003e 267\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.1.4 The “Customers” are Developers, not the Users!\u003c\/i\u003e 268\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.1.5 Who are Developers?\u003c\/i\u003e 268\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.1.6 Ingredients for NaaS Success – What do Developers Want?\u003c\/i\u003e 270\u003c\/p\u003e \u003cp\u003e9.2 Examples of NaaS Connected Services 279\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.2.1 NaaS Case Study – O2 Litmus\u003c\/i\u003e 279\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.2.2 Update to O2 Litmus Story – BlueVia\u003c\/i\u003e 281\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.2.3 OneAPI – The Interoperable NaaS Play\u003c\/i\u003e 282\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.2.4 Hashblue Case Study? – RT# and SMSOwl\u003c\/i\u003e 283\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.2.5 The #Blue Hacks\u003c\/i\u003e 284\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9.2.6 The Benefits of #Blue Platform\u003c\/i\u003e 286\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Harnessing Web 2.0 Start-Up Methods for Telcos 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Start-Ups and Innovation 289\u003c\/p\u003e \u003cp\u003e10.2 What can Telcos Learn from Web 2.0? 290\u003c\/p\u003e \u003cp\u003e10.3 Key Web Start-Up Memes 291\u003c\/p\u003e \u003cp\u003e10.4 Tech People 293\u003c\/p\u003e \u003cp\u003e10.5 Lean Start-Up Methodologies 294\u003c\/p\u003e \u003cp\u003e10.6 Extreme and Constant Optimization 297\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10.6.1 Ship Often\u003c\/i\u003e 297\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10.6.2 Always Experiment\u003c\/i\u003e 298\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10.6.3 Experiment Driven Development (EDD)\u003c\/i\u003e 301\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10.6.4 The Metrics Mantra – Startup Metrics for Pirates: AARRR!\u003c\/i\u003e 303\u003c\/p\u003e \u003cp\u003e10.7 Co-Creation and Crowdsourcing 304\u003c\/p\u003e \u003cp\u003e10.8 Exploiting Big-Data 307\u003c\/p\u003e \u003cp\u003e10.9 Social Discovery 310\u003c\/p\u003e \u003cp\u003e10.10 APIs and Developers 311\u003c\/p\u003e \u003cp\u003e10.11 Incubation and Acceleration 312\u003c\/p\u003e \u003cp\u003e10.12 Hack Days, Events and Barcamps 313\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10.12.1 Hack Days\u003c\/i\u003e 314\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10.12.2 Barcamps\u003c\/i\u003e 315\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 319\u003c\/b\u003e\u003c\/p\u003e \"I highly recommend the essential and idea filled book Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services and Operators by Paul Golding, to anyone in any internet, telco, business, policy making, or technology related field who seeks a clearer understanding of the rapidly changing technologies affecting the overall information and communications landscape. This book explains in detail how the underlying technologies, that drive connected services, really work in a format that is understandable and applicable for anyone with a basic knowledge of technology.\" (Blog Business World, 4 November 2011) \u003cb\u003ePaul Golding, O2 Innovation, UK\u003c\/b\u003e\u003cbr\u003ePaul Golding has over fifteen years experience in the wireless and mobile technology industry. Paul runs his own consultancy company Magic E Company and is currently consulting in the area of IP Multimedia Subsystem (IMS) and Push-to-talk over Cellular (PoC). He has worked as senior consultant within Motorola's newly formed mobile applications team involving numerous encounters with operators globally and with numerous mobile applications vendors. He also has a popular blog which features a series of 100 Mobile Ideas, which has been followed by various industry participants, including prominent companies (e.g. Yahoo, Vodafone, O2, Etisalat).","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988974682341,"sku":"NP9780470974551","price":89.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470974551.jpg?v=1761782275","url":"https:\/\/k12savings.com\/products\/connected-services-isbn-9780470974551","provider":"K12savings","version":"1.0","type":"link"}