{"product_id":"competitive-strategy-for-dummies-isbn-9780470779309","title":"Competitive Strategy For Dummies","description":"Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.  \u003cp\u003eThis book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.\u003c\/p\u003e \u003cp\u003eChapters include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat Competitive Strategy actually is\u003c\/li\u003e \u003cli\u003eThe foundations of strategy and the five forces of competition\u003c\/li\u003e \u003cli\u003eAssessing the competition and strategic management in action\u003c\/li\u003e \u003cli\u003eDeveloping a competitive strategy\u003c\/li\u003e \u003cli\u003eLooking to the future and mergers and acquisitions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Laying the Foundations of Competitive Strategy 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Gearing Up to Get Competitive 9\u003c\/p\u003e \u003cp\u003eChapter 2: Laying the Foundations of Strategy 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Being Competitive 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Feeling the Effects of the Forces of Competition 43\u003c\/p\u003e \u003cp\u003eChapter 4: Scanning and Analysing Your Competitive Environment 61\u003c\/p\u003e \u003cp\u003eChapter 5: Looking to Leadership 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Putting Strategic Management into Action 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Assessing Your Competition 103\u003c\/p\u003e \u003cp\u003eChapter 7: Appraising Investments 125\u003c\/p\u003e \u003cp\u003eChapter 8: Finessing Your Finances 147\u003c\/p\u003e \u003cp\u003eChapter 9: Matching Products and Services with Your Customers and Clients 167\u003c\/p\u003e \u003cp\u003eChapter 10: Putting Your Competition in Context 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Enhancing Your Competitive Strategy 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Pulling Together a Comprehensive Strategic Plan 205\u003c\/p\u003e \u003cp\u003eChapter 12: Defining and Establishing Organisation Structure and Culture 219\u003c\/p\u003e \u003cp\u003eChapter 13: Doing The Right Things: Ethics 237\u003c\/p\u003e \u003cp\u003eChapter 14: Wrangling with Risk 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Looking Towards Your Future 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Venturing Into Mergers, Acquisitions and Takeovers 277\u003c\/p\u003e \u003cp\u003eChapter 16: Getting the Big Picture: Globalisation 293\u003c\/p\u003e \u003cp\u003eChapter 17: Pointing Your Company Towards the Future 311\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Ten (Or So) Great Books on Competitive Strategy in Action 327\u003c\/p\u003e \u003cp\u003eChapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment 333\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Tips on Mergers and Acquisitions 339\u003c\/p\u003e \u003cp\u003eChapter 21: Ten (Or So) Top Ways to Manage Risk 347\u003c\/p\u003e \u003cp\u003eIndex 355\u003c\/p\u003e \u003cb\u003eRichard Pettinger\u003c\/b\u003e is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of \u003ci\u003eManaging For Dummies\u003c\/i\u003e and \u003ci\u003eWeekend MBA For Dummies\u003c\/i\u003e.  \u003cb\u003eUnderstand the fundamental forces of competition and gain a competitive edge\u003c\/b\u003e  \u003cp\u003eWhether you're studying the subject, an experienced manager in need of a knowledge top-up or want to make your business more competitive, this book offers an accessible guide to the ideas, theories and principles of competitive strategy. Inside you'll find expert advice and practical real-life examples to help you assess the competitive environment, establish a competitive position and develop your strategy, enabling you to move quickly to spot and make the most of business opportunities and stay one step ahead.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUnderstand the foundations and framework of competitive strategy – get to grips with the basics, understand the competitive environment and give yourself the best possible chance of becoming and remaining competitive\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet competitive – understand how the forces of competition work in practice, how markets, customers and clients behave, assess finances and investments and learn how to spot the best opportunities and set yourself up to compete effectively\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDevelop a competitive strategy – develop an appropriate organisational structure, assess and manage risk effectively, allocate resources and monitor, review and evaluate your strategy to remain competitive\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePlan for the future of your business – be aware of all the things you need to be a successful strategic business leader in today's competitive world and take advantage of outsourcing, project work, new markets and globalisation opportunities to build and maintain success\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eClear definitions of competition and strategy\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCoverage of the work and research of Michael Porter\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eReal-life examples to show how competition works in practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePractical explanations of the forces of competition\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips for becoming an effective leader or manager in today's business environment\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eExpert guidance on establishing a clear competitive position in challenging times\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on planning strategic management\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988958626021,"sku":"NP9780470779309","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470779309.jpg?v=1761782211","url":"https:\/\/k12savings.com\/products\/competitive-strategy-for-dummies-isbn-9780470779309","provider":"K12savings","version":"1.0","type":"link"}