{"product_id":"competing-with-information-isbn-9780471899693","title":"Competing with Information","description":"In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.Ein Buch zum Thema Informationsmanagement, das sich NICHT an IT Manager richtet. Es untersucht, wie man mit Information richtig umgeht, um einen echten Unternehmenswert zu schaffen. Mit einem einzigartigen \"4-Wege\"-Diagramm erläutert Don Marchand seine Ideen und untersucht vier verschiedene Möglichkeiten (Risikominimierung, Kostensenkung, Kundenzufriedenheit, Schaffung einer neuen Realität), wie ein Unternehmen Wertschöpfung durch Informationsmanagement erreicht. Marchands Kernaussage lautet: Information ist ein wichtiges Werkzeug für ALLE Manager und leitenden Angestellten, nicht nur für Experten. Seine Botschaft ist klar und deutlich, und er liefert exakt die Information die ein Nichtfachmann braucht. Dieser Band ermöglicht erstmals einem breiten Publikum den Zugang zu Wissen und praktischem Know-How führender Managementexperten.  Foreword\u003cbr\u003e \u003cbr\u003e Preface\u003cbr\u003e \u003cbr\u003e Acknowledgements\u003cbr\u003e \u003cbr\u003e Part One Competing with Information -\u003cbr\u003e A Role for Every Manager\u003cbr\u003e \u003cbr\u003e 1 Why Information is the Responsibility of Every Manager\u003cbr\u003e \u003cbr\u003e Donald Marchand\u003cbr\u003e \u003cbr\u003e 2 Creating Business Value with Information\u003cbr\u003e \u003cbr\u003e Donald Marchand\u003cbr\u003e \u003cbr\u003e Part Two Putting Information to Work\u003cbr\u003e \u003cbr\u003e Section A Adding Value with Customers\u003cbr\u003e \u003cbr\u003e 3 Using Information to Bond with Customers\u003cbr\u003e \u003cbr\u003e Jacques Horovitz\u003cbr\u003e \u003cbr\u003e 4 Information as a Service to the Customer\u003cbr\u003e \u003cbr\u003e Jacques Horovitz\u003cbr\u003e \u003cbr\u003e 5 Releasing the Power of Market Sensing\u003cbr\u003e \u003cbr\u003e Sean Meehan\u003cbr\u003e \u003cbr\u003e 6 Decisions at the Speed of Light -\u003cbr\u003e The Impact of Information Technology\u003cbr\u003e \u003cbr\u003e John Walsh\u003cbr\u003e \u003cbr\u003e Section B Creating New Reality\u003cbr\u003e \u003cbr\u003e 7 From Information to Knowledge -\u003cbr\u003e How Managers Learn\u003cbr\u003e \u003cbr\u003e Xavier Gilbert\u003cbr\u003e \u003cbr\u003e 8 From Information and Knowledge to Innovation\u003cbr\u003e \u003cbr\u003e Jean-Philippe Deschamps\u003cbr\u003e \u003cbr\u003e Section C Reducing Costs\u003cbr\u003e \u003cbr\u003e 9 Co-configuration: Efficient Personalization through Information and IT\u003cbr\u003e \u003cbr\u003e Andrew Boynton and Bart Victor\u003cbr\u003e \u003cbr\u003e 10 Using Information for Strategic Cost Reduction\u003cbr\u003e \u003cbr\u003e Robert Howell\u003cbr\u003e \u003cbr\u003e Section D Minimizing Risks\u003cbr\u003e \u003cbr\u003e 11 Information and the Management of Risk\u003cbr\u003e \u003cbr\u003e Stewart Hamilton\u003cbr\u003e \u003cbr\u003e 12 Controlling Risks\u003cbr\u003e \u003cbr\u003e Stewart Hamilton\u003cbr\u003e \u003cbr\u003e Part Three How your Company can Compete with Information\u003cbr\u003e \u003cbr\u003e 13 Competing with Information - a Diagnostic for Managers\u003cbr\u003e \u003cbr\u003e Donald Marchand\u003cbr\u003e \u003cbr\u003e 14 Open Company Values: Transforming Information into Knowledge-Based Advantages\u003cbr\u003e \u003cbr\u003e Piero Morosini\u003cbr\u003e \u003cbr\u003e 15 The New Wave of Business Process Redesign and IT in Demand and Supply Chain Management\u003cbr\u003e \u003cbr\u003e Donald Marchand\u003cbr\u003e \u003cbr\u003e 16 The IT Advantage: Competing Globally with Business Flexibility and Standardization\u003cbr\u003e \u003cbr\u003e Donald Marchand\u003cbr\u003e \u003cbr\u003e 17 Building E-Commerce Capabilities: the Four-Net Challenge\u003cbr\u003e \u003cbr\u003e Donald Marchand\u003cbr\u003e \u003cbr\u003e Contributors\u003cbr\u003e \u003cbr\u003e Index  Competing with Information is a useful handbook for anyone utterly confused by, or just interested in getting to grips with, the whole area of information and knowledge management.\" (Sunday Business Post, 16th July 2000)  \u003cp\u003e\"...well argued...\" (Long Range Planning, Vol. 34 2001)\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDon Marchand\u003c\/strong\u003e, International Institute of Management Development (IMD), Lausanne, Switzerland\u003cbr\u003eIMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News \u0026amp; World Report in 1997 as one of the world's most eminent business schools.  Executive Development from IMD provides managers with leading-edge thinking from the faculty of one of the world's leading business schools. Each book presents key concepts and practical insights on an important management topic. The tone is straightforward. The message is practical. The ideas are tested and ready for managers to apply in their companies. Each book follows a similar format: sections are provided that let readers benchmark where they stand; key-point summaries reinforce the message of each chapter; and action plans help translate concepts into action. Every chapter is illustrated with relevant international case studies that bring the discussions to life. Executives attend IMD courses not only to learn but to be inspired. The books in this series provide them with inspiration as well as with tools to improve themselves on a personal level and make an immediate contribution to their companies. IMD is one of the world's leading business schools. Located in Lausanne, Switzerland, IMD has been developing managers for over 50 years. Its high standards are recognized by hundreds of the best companies around the world. IMD was founded by a group of leading corporations to address the real challenges that business executives face and, in the final analysis, to win. To this day, IMD remains focused on real world management issues. While other business schools primarily teach full-time graduate university students, IMD develops state-of-the-art concepts for the experienced manager. In the e-business economy, managers are faced with too much data and too little meaningful information about markets, customers, products, company operations and finances. Their greatest challenge is to identify, manage and use the right information to compete. Information management is too important to a company's performance and growth to be delegated primarily to IT, information or financial specialists. This book is based on the idea that information management is the responsibility of every manager. Managers may not be IT specialists, but they must create the conditions for effective information use that creates real business value. Donald Marchand and his colleagues at IMD invite you to learn your information responsibilities, so your company can use information faster, better and smarter than the competition. By using the business framework of 'strategic information alignment,' this book shows how information can create business value through delighting customers, being more innovative, managing risks and being the low-cost leader in your markets and industries. Learn the why, what and how of better information use and management in your company. At last, here is a book about managing information written specifically for business managers. Developed from the executive teaching, consulting and real world research of a team of faculty who work with the world's leading global companies every day, this book provides managers with the mindset and guidance to leverage the company's capabilities to use and manage information to create business value.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988958068965,"sku":"NP9780471899693","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471899693.jpg?v=1761782209","url":"https:\/\/k12savings.com\/products\/competing-with-information-isbn-9780471899693","provider":"K12savings","version":"1.0","type":"link"}