{"product_id":"company-of-one-why-staying-small-is-the-next-big-thing-for-business-isbn-9780358213253","title":"Company Of One: Why Staying Small Is the Next Big Thing for Business","description":"\u003cp\u003e\u003cb\u003eWhat if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eDeep Work \u003c\/i\u003eCal Newport calls this book a “must-read for any entrepreneur who prioritizes a rich life over riches.”\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCompany of One\u003c\/i\u003e offers a refreshingly original small business strategy that’s focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life—and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you’ll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment and true work-life balance every step of the way.\u003c\/p\u003e\u003cp\u003eIt’s a counterintuitive approach that redefines success—putting you back in control of your business and your life.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Case for Staying Small:\u003c\/b\u003e Why questioning growth is the smartest move for long-term profitability and avoiding the headaches that come with scaling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA Sustainable Business Model:\u003c\/b\u003e Learn how to determine your desired revenue, keep key clients happy, and create a company built for the long haul, not just a quick exit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuild a Lifestyle Business:\u003c\/b\u003e Discover the freedom that comes from designing your work around your life, not the other way around, to pursue more meaningful pleasures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Solopreneur’s Mindset:\u003c\/b\u003e Master the autonomy, resilience, and speed required to take full ownership of your career, whether you’re a freelancer or a founder.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e\"Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches.\" —\u003cstrong\u003eCAL NEWPORT, bestselling author of DEEP WORK\u003c\/strong\u003e     “You're not a machine, so why would you run your business like one? \u003cem\u003eCompany of One\u003c\/em\u003e shows you another way. If you've ever wondered how to have a business that works for you—instead of the other way around—you need this book.”  —\u003cstrong\u003eCHRIS GUILLEBEAU, bestselling author of \u003cem\u003eSIDE HUSTLE\u003c\/em\u003e and \u003cem\u003eTHE $100 STARTUP \u003c\/em\u003e\u003c\/strong\u003e    \"Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment. There’s never been a more opportune time to launch or run companies that embrace having and being “enough”. The most important ingredient is a new world view. \u003cem\u003eCompany of One\u003c\/em\u003e can give you just that.\u003cstrong\u003e\" \u003c\/strong\u003e—\u003cstrong\u003eDAVID HEINEMEIER HANSSON, Creator of RUBY ON RAILS and Founder of BASECAMP\u003c\/strong\u003e   \"Your business can thrive with less! \u003cem\u003eCompany of One\u003c\/em\u003e is an riveting, lucidly written guide to run a successful minimalist business.\" —\u003cstrong\u003eJoshua Fields Millburn\u003c\/strong\u003e, \u003cstrong\u003ehost of \u003cem\u003eThe Minimalists \u003c\/em\u003epodcast\u003c\/strong\u003e   “The default equation of more = better in business isn’t working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, \u003cem\u003eCompany of One\u003c\/em\u003e offers the inspiration and step by step actions that will change the way you do business, and the way you do life.” —\u003cstrong\u003eCOURTNEY CARVER, bestselling author of \u003cem\u003eSOULFUL SIMPLICITY \u003c\/em\u003e\u003c\/strong\u003e     \"Paul Jarvis beautifully illustrates that “Small is the new big.” It's true. It's not about how many employees you have (or how many customers you serve). It is about “who” you are working with. This is a revolutionary idea for our times:  build your business based on \u003cem\u003eyour\u003c\/em\u003e values. There's nothing small about that. This book is a treasure.\" —\u003cstrong\u003eMITCH JOEL, founder, Six Pixels Group, and author of \u003cem\u003eSIX PIXELS OF SEPARATION\u003c\/em\u003e and \u003cem\u003eCTRL ALT Delete\u003c\/em\u003e\u003c\/strong\u003e   “Ever since starting MailChimp 18 years ago, I’ve always been told that my way was wrong. My way has never been to “be big.” My way was always to “be useful.” My company has become a global brand with millions of customers, over $525 million in annual revenue, and almost 1000 employees united by a single mission to empower companies of one. Go figure. There's not one, right way. Only your way. Paul’s book can help you find your way.” —\u003cstrong\u003eBEN CHESTNUT, CEO and founder of MailChimp\u003c\/strong\u003e    \u003cem\u003e\"Company of One\u003c\/em\u003e will give you invaluable insights to focus on the purposeful, interesting, and impactful work you \u003cem\u003eactually\u003c\/em\u003e love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms. This book is great for freelancers, side-hustlers, and small business owners who are looking to bring autonomy, self-reliance, and creativity to their work without becoming total workaholics.  —\u003cstrong\u003eKATHLEEN SHANNON and EMILY THOMPSON, authors\/hosts of \u003cem\u003eBeing Boss\u003c\/em\u003e\u003c\/strong\u003e   \"Paul Jarvis is the savviest sole proprietor I know. This book is a permission slip to reject tired corporate business advice in favor of a smaller, slower, more personal approach. Amen.\u003cstrong\u003e\" \u003c\/strong\u003e—\u003cstrong\u003eJOCELYN K. GLEI, host of \u003cem\u003eHurry Slowly\u003c\/em\u003e\u003c\/strong\u003e   \"A bright, useful entry in the small-is-beautiful genre.\"\u003cem\u003e—\u003cstrong\u003eKirkus Reviews\u003c\/strong\u003e\u003c\/em\u003e  \"Persuasive . . . Jarvis’s soothing guide is a good reminder that chasing the million-customer mark is not the right choice for every entrepreneur.”\u003cem\u003e—\u003cstrong\u003ePublishers Weekly\u003c\/strong\u003e\u003c\/em\u003e   \u003c\/p\u003e","brand":"Mariner Books","offers":[{"title":"Default Title","offer_id":44889919717605,"sku":"NP9780358213253","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780358213253.jpg?v=1730232186","url":"https:\/\/k12savings.com\/products\/company-of-one-why-staying-small-is-the-next-big-thing-for-business-isbn-9780358213253","provider":"K12savings","version":"1.0","type":"link"}