{"product_id":"communications-writing-and-design-isbn-9781119118909","title":"Communications Writing and Design","description":"\u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles\u003c\/li\u003e \u003cli\u003eReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques\u003c\/li\u003e \u003cli\u003eWritten by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work\u003c\/li\u003e \u003cli\u003eLearning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises\u003c\/li\u003e \u003c\/ul\u003e A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors \u003cp\u003eAcknowledgements vii\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e1 The Connectivity between Research, Writing, and Design 1\u003c\/p\u003e \u003cp\u003e2 Writing Technical, Persuasive, and News Communication 9\u003c\/p\u003e \u003cp\u003e3 Communication Design 45\u003c\/p\u003e \u003cp\u003e4 Creative Research Methods 83\u003c\/p\u003e \u003cp\u003e5 Design Tools 103\u003c\/p\u003e \u003cp\u003e6 Marketing Projects 123\u003c\/p\u003e \u003cp\u003e7 Advertising Projects 145\u003c\/p\u003e \u003cp\u003e8 Public Relations Projects 163\u003c\/p\u003e \u003cp\u003e9 Social Media for Marketing, Advertising, and Public Relations 191\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJohn DiMarco, \u003c\/b\u003ePh.D, is Associate Professor of Communications at St. John's University in New York, USA, as well as creator and founder of PortfolioVillage.com. For over 20 years, he has provided technical writing, public relations, marketing, graphic design, instructional design, and training in his own firms, DiMarco Associates and PortfolioVillage, Inc.,and for organizations including Long Island University  and CANON, USA. His research interests include digital media, design thinking, persuasion, and creativity. He has published numerous articles and chapters, as well as the books: \u003ci\u003eCareer Power Skills\u003c\/i\u003e (2013), \u003ci\u003eDigital Design for Print and Web\u003c\/i\u003e (Wiley, 2010), \u003ci\u003eWeb Portfolio Design and Applications\u003c\/i\u003e (2006), and \u003ci\u003eComputer Graphics and Multimedia \u003c\/i\u003e(2006).\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Focusing on the increasingly cross-disciplinary nature of contemporary communication work, this primer prepares students to work in these integrated environments.\u003c\/p\u003e \u003cp\u003eFirst, students develop a strong foundation of core writing and design skills through professionally-designed examples that illustrate and reinforce key principles. Then, 15 projects in marketing, advertising, public relations, and social media allow readers to learn and analyze techniques by creating projects themselves.\u003c\/p\u003e \u003cp\u003eEach chapter includes strategy suggestions, practical tips, and professional production techniques, along with a variety of pedagogical features: learning objectives, mnemonics, real-life applications, chapter references, and end-of-chapter summaries and exercises. A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.\u003c\/p\u003e \u003cp\u003eWritten by an experienced communications professional and instructor, \u003ci\u003eCommunications Writing and Design\u003c\/i\u003e teaches today’s communications students the skills they need to be successful and effective.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47988953415909,"sku":"NP9781119118909","price":100.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119118909.jpg?v=1761782190","url":"https:\/\/k12savings.com\/products\/communications-writing-and-design-isbn-9781119118909","provider":"K12savings","version":"1.0","type":"link"}