{"product_id":"communicating-the-new-isbn-9781118394175","title":"Communicating The New","description":"\u003cp\u003e\"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. \u003ci\u003eCommunicating the New\u003c\/i\u003e is a book that needs to be offered in all of our best business-school classes.\"\u003c\/p\u003e \u003cp\u003e—Bruce Nussbaum, author of \u003ci\u003eCreative Intelligence\u003c\/i\u003e, former assistant managing editor for \u003ci\u003eBusinessWeek\u003c\/i\u003e, and Professor of Innovation \u0026amp; Design at Parsons The New School of Design\u003c\/p\u003e \u003cp\u003e\"One of the main problems with executing innovation in organizations is also one of the least obvious. \u003ci\u003eCommunicating The New\u003c\/i\u003e reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it.\"\u003c\/p\u003e \u003cp\u003e—Luis Arnal, Managing Partner, INSITUM\u003c\/p\u003e \u003cp\u003e\"I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. \u003ci\u003eCommunicating the New\u003c\/i\u003e is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New.\"\u003c\/p\u003e \u003cp\u003e—Clement Mok, Designer, Entrepreneur, and Instigator\u003c\/p\u003e \u003cp\u003e\"Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact.\"\u003c\/p\u003e \u003cp\u003e—Paul Siebert, Director of Research + Strategy, Steelcase\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: The Mission and the Mess 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChallenges of communicating The New 3\u003c\/p\u003e \u003cp\u003eWhat’s in our way? Three communication myths 4\u003c\/p\u003e \u003cp\u003eReconceiving the role of communication 7\u003c\/p\u003e \u003cp\u003eFive ways communication methods accelerate innovation 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Finding the Conceptual Center 16\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModels and frameworks: Thinking with our eyes 19\u003c\/p\u003e \u003cp\u003eHow to make models work 28\u003c\/p\u003e \u003cp\u003eBuild-to-think prototypes: Thinking with our hands 42\u003c\/p\u003e \u003cp\u003eLists and open-ended writing: Thinking with words 50\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when seeking the conceptual center 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Framing the Work 64\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMetaphors 69\u003c\/p\u003e \u003cp\u003eMantras and catchphrases 84\u003c\/p\u003e \u003cp\u003eContrast 92\u003c\/p\u003e \u003cp\u003eStories 98\u003c\/p\u003e \u003cp\u003eArtifacts and images 108\u003c\/p\u003e \u003cp\u003eHow (and why) to use multiple frames to greater effect 112\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when framing the work 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Targeting Your Constituents 118\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe communication plan 126\u003c\/p\u003e \u003cp\u003eMental model and orthodoxy analysis 129\u003c\/p\u003e \u003cp\u003eQuad A diagnostic 135\u003c\/p\u003e \u003cp\u003eThe “Organization as Culture” framework 137\u003c\/p\u003e \u003cp\u003eSegmenting and targeting constituents 141\u003c\/p\u003e \u003cp\u003eThe Takeaway: Four big ideas when targeting constituents 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Introduce New Thinking 146\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploratory experiences 155\u003c\/p\u003e \u003cp\u003eImmersion experiences 160\u003c\/p\u003e \u003cp\u003eInteraction experiences 165\u003c\/p\u003e \u003cp\u003eApplication experiences 172\u003c\/p\u003e \u003cp\u003eExtension experiences 176\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when introducing new thinking 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Expand the Conversation 184\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunication systems: Give them something rich and relevant 188\u003c\/p\u003e \u003cp\u003ePerformative presentations: Give them something to talk about 198\u003c\/p\u003e \u003cp\u003eDemonstration artifacts: Give them something to show and share 208\u003c\/p\u003e \u003cp\u003eThe Takeaway: Five big ideas when expanding the conversation 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion 230\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFive big shifts in thinking (and doing) 231\u003c\/p\u003e \u003cp\u003eAdvancing the methods base 234\u003c\/p\u003e \u003cp\u003eUnder the hood: Theories, writers and references 236\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eKIM ERWIN\u003c\/b\u003e is an Assistant Professor at the IIT Institute of Design. She comes to academia after fifteen years in the design planning field. In her professional practice, Kim specializes in the information-intensive areas of the planning process, focusing on the communication of user research and strategy for innovation, and has done so for such companies as Motorola, Texas Instruments, Alamo Rent A Car, and other innovation-curious firms.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eA practical toolkit for using communication at every step of the innovation process\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMany creators of The New are paying attention to the growing body of methods and frameworks for managing innovation. But among innovation management methods, what is missing is an equally considered and robust playbook for how to explain that work—to ourselves, to our teammates, and to others—and for how to engage others in advancing new ideas into organizations and markets.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCommunicating The New\u003c\/i\u003e reframes the role of communication in the innovation process as a powerful integrative tool for individuals and teams. It introduces core concepts and methods that help manage complexity; accelerate synthesis; and clarify and diffuse important knowledge for the people who need to act on it. To do so, it presents a framework and methods to help innovators address five distinct moments in which communication methods can advance the development process. Along the way, the book outlines a new communication mission for innovators, one that prioritizes the engagement, alignment and judgment of the many human beings involved in the work, so that communicating The New and creating The New become inseparable acts.\u003c\/p\u003e \u003cp\u003eThis innovative guide:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals how to use communication to tame and frame the inherent complexity of creating The New\u003c\/li\u003e \u003cli\u003eOffers robust methods for making the innovation process clear, coherent, and accessible to others\u003c\/li\u003e \u003cli\u003ePresents a collaborative approach that brings together people from different disciplines to explore new ideas effectively\u003c\/li\u003e \u003cli\u003eApplies to the creation of new products, environments, processes, policies, experiences, and more\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988951548133,"sku":"NP9781118394175","price":36.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118394175.jpg?v=1761782181","url":"https:\/\/k12savings.com\/products\/communicating-the-new-isbn-9781118394175","provider":"K12savings","version":"1.0","type":"link"}