{"product_id":"cognitive-choice-modeling-isbn-9780262044967","title":"Cognitive Choice Modeling","description":"\u003cb\u003eThe emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In \u003ci\u003eCognitive Choice Modeling\u003c\/i\u003e, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.Preface ix \u003cbr\u003eAcknowledgments xiii \u003cbr\u003e1 Introduction 1 \u003cbr\u003e2 Utility Theory 15 \u003cbr\u003e3 Random Utility Models 45 \u003cbr\u003e4 Statistical Methods 69 \u003cbr\u003e5 Multidimensional Signal Detection Theory 95 \u003cbr\u003e6 Sequential Sampling Models 121 \u003cbr\u003e7 Decision Field Theory 149 \u003cbr\u003e8 New Dynamic Preference Models 185 \u003cbr\u003e9 Experience-Based Choice 203 \u003cbr\u003e10 Decision Neuroscience of Choice 221 \u003cbr\u003e11 Quantum Choice Models 235 \u003cbr\u003e12 Future Directions 251 \u003cbr\u003eNotes 257 \u003cbr\u003eReferences 259 \u003cbr\u003eIndex 283“This book should serve as the starting point for anyone wanting to learn how to model the dynamics of choice from stimulus inputs. The authors cover all the theoretical foundations of mathematical psychology, starting with utility theory and progressing all the way up to quantum probability\u003cb\u003e.”\u003c\/b\u003e\u003cbr\u003e—\u003cb\u003eBrandon Turner, Associate Professor of Psychology, The Ohio State University\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e“How should people make decisions? How do they make decisions, and can they make better decisions? The science of decision-making is rich and complex. \u003ci\u003eCognitive Choice Modeling\u003c\/i\u003e provides the tools to form\u003cb\u003e \u003c\/b\u003ea cohesive framework to help make sense of decision-making.”\u003cbr\u003e\u003cb\u003e—Tim Pleskac, Professor of Psychology, University of Kansas\u003c\/b\u003eZheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46303054725349,"sku":"NP9780262044967","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262044967.jpg?v=1767723889","url":"https:\/\/k12savings.com\/products\/cognitive-choice-modeling-isbn-9780262044967","provider":"K12savings","version":"1.0","type":"link"}