Climate Propagandas: Stories of Extinction and Regeneration

How climate propaganda narratives shape our (mis)understanding of the world, and how to propagate a future of repair and regeneration instead.

In Climate Propagandas, Jonas Staal reveals the propaganda narratives—and the divergent realities they evoke—that shape the climate crisis in the public imaginary. It is often said that the climate crisis is a planetary one, but the devastating impact of climate crisis is distributed unequally and its related ideological positions are as vast as they are irreconcilable. A liberal might argue the crisis is the result of individual consumer behavior, whereas a libertarian sees an opportunity for geoengineering markets. A conspiracist might not believe the climate is at risk, whereas an ecofascist sees a chance to double down on the argument about who has the superior racial right to survive extinction.

With an artist’s eye and an activist’s sense of urgency, Staal explores how these stories are told and visualized through popular film and television, internet culture, climate fiction, art, architecture, and industrial design. If life-threatening propaganda narratives have conjured our present climate catastrophe, Staal suggests, then surely stories of regeneration can propagate new planetary futures for all. His book identifies narratives that don’t follow the path of mass extinction, but rather seek repair and regeneration of a world in crisis.