{"product_id":"choosing-college-isbn-9781119570110","title":"Choosing College","description":"\u003cp\u003e\u003cb\u003eCut through the noise and make better college and career choices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book is about addressing the college-choosing problem. The rankings, metrics, analytics, college visits, and advice that we use today to help us make these decisions are out of step with the progress individual students are trying to make. They don't give students and families the information and context they need to make such a high-stakes decision about whether and where to get an education. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eChoosing College\u003c\/i\u003e strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better choices.\u003c\/p\u003e \u003cp\u003eThe research in this book illustrates that choosing a school is complicated. By constructing more than 200 mini-documentaries of how students chose different postsecondary educational experiences, the authors explore the motivations for how and why people make the decisions that they do at a much deeper, causal level. By the end, you’ll know why you’re going and what you’re really chasing.\u003c\/p\u003e \u003cp\u003eThe book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentifies the five different Jobs for which students hire postsecondary education\u003c\/li\u003e \u003cli\u003eAllows you to see your true options for what’s next\u003c\/li\u003e \u003cli\u003eOffers guidance for how to successfully choose your pathway\u003c\/li\u003e \u003cli\u003eIlluminates how colleges and entrepreneurs can build better experiences for each Job\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe authors help readers understand not what job students want out of college, but what \"Job\" students are hiring college to do for them. \u003c\/p\u003e \u003cp\u003eForeword: Helping You Make Progress xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Is This Book for Me? \u003c\/b\u003e\u003cb\u003e3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAsk the Right Question 3\u003c\/p\u003e \u003cp\u003eYou Could Be Struggling Because… 4\u003c\/p\u003e \u003cp\u003eWhy This Book Can Help 5\u003c\/p\u003e \u003cp\u003eHelping You as a Student 8\u003c\/p\u003e \u003cp\u003eHelping You as a Parent 10\u003c\/p\u003e \u003cp\u003eHelping You as a School Professional 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 College Choosers Face a New, High-Stakes World \u003c\/b\u003e\u003cb\u003e13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe College-Choosing Problem 13\u003c\/p\u003e \u003cp\u003eA Higher Percentage of People are Going to College Than Ever Before 14\u003c\/p\u003e \u003cp\u003eMore People Apply to More Places 14\u003c\/p\u003e \u003cp\u003eMany Don’t Know Whether to Go to College at All 16\u003c\/p\u003e \u003cp\u003eWant a Job? Go to College! 16\u003c\/p\u003e \u003cp\u003eStop Stressing About Whether You’ll Get In 18\u003c\/p\u003e \u003cp\u003eCollege Doesn’t Work for Many People 19\u003c\/p\u003e \u003cp\u003eCollege Doesn’t Pay Off for Many People 20\u003c\/p\u003e \u003cp\u003eEven If You Complete, It Might Not Be a Good Investment 22\u003c\/p\u003e \u003cp\u003eThere are Other Good Pathways 23\u003c\/p\u003e \u003cp\u003eThat Adds Up to a Lot of Dissatisfied People 23\u003c\/p\u003e \u003cp\u003eIt’s Not Just 18-Year-Old High School Graduates 24\u003c\/p\u003e \u003cp\u003eThe Rankings and Advice Out There Won’t Necessarily Help You 27\u003c\/p\u003e \u003cp\u003eDon’t Leave Your Choice to Luck 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Helping Learners Make Better Choices 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Help Me Get into My Best School \u003c\/b\u003e\u003cb\u003e33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting In 34\u003c\/p\u003e \u003cp\u003eDevin’s Story 36\u003c\/p\u003e \u003cp\u003eTalikha’s Story 37\u003c\/p\u003e \u003cp\u003eUjana’s Story 38\u003c\/p\u003e \u003cp\u003eUnderstanding the Help Me Get into My Best School Job 40\u003c\/p\u003e \u003cp\u003eHow to Be Successful When You Have This Job Arise in Your Life 44\u003c\/p\u003e \u003cp\u003eWhat to Do If You are a Parent of a Child with This Job 57\u003c\/p\u003e \u003cp\u003eWhat Not to Do 61\u003c\/p\u003e \u003cp\u003eWhat to Do 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Help Me Do What’s Expected of Me \u003c\/b\u003e\u003cb\u003e63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoing for Others 63\u003c\/p\u003e \u003cp\u003eMaddy’s Story 65\u003c\/p\u003e \u003cp\u003eTrisha’s Story 67\u003c\/p\u003e \u003cp\u003eGreg’s Story 68\u003c\/p\u003e \u003cp\u003eUnderstanding the Help Me Do What’s Expected of Me Job 70\u003c\/p\u003e \u003cp\u003eHow to Be Successful When You Have This Job Arise in Your Life 73\u003c\/p\u003e \u003cp\u003eWhat to Do If You are a Parent of Someone with This Job 82\u003c\/p\u003e \u003cp\u003eWhat Not to Do 84\u003c\/p\u003e \u003cp\u003eWhat to Do 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Help Me Get Away \u003c\/b\u003e\u003cb\u003e87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Escape Room 88\u003c\/p\u003e \u003cp\u003eNaomi’s Story 88\u003c\/p\u003e \u003cp\u003eKyle’s Story 90\u003c\/p\u003e \u003cp\u003eUnderstanding the Help Me Get Away Job 91\u003c\/p\u003e \u003cp\u003eHow to Be Successful When You Have This Job Arise in Your Life 94\u003c\/p\u003e \u003cp\u003eWhat to Do If You are a Parent of a Child with This Job 102\u003c\/p\u003e \u003cp\u003eWhat Not to Do 104\u003c\/p\u003e \u003cp\u003eWhat to Do 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Help Me Step it Up \u003c\/b\u003e\u003cb\u003e109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePick it Up 110\u003c\/p\u003e \u003cp\u003eNaomi’s Story 110\u003c\/p\u003e \u003cp\u003eNeil’s Story 111\u003c\/p\u003e \u003cp\u003eOlivia’s Story 112\u003c\/p\u003e \u003cp\u003eUnderstanding the Help Me Step it Up Job 113\u003c\/p\u003e \u003cp\u003eHow to Be Successful When You Have This Job Arise in Your Life 119\u003c\/p\u003e \u003cp\u003eWhat to Do If You are a Parent of a Child with This Job 128\u003c\/p\u003e \u003cp\u003eWhat Not to Do 130\u003c\/p\u003e \u003cp\u003eWhat to Do 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Help Me Extend Myself \u003c\/b\u003e\u003cb\u003e135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning for Learning’s Sake 136\u003c\/p\u003e \u003cp\u003eNaveena’s Story 136\u003c\/p\u003e \u003cp\u003eTrisha’s Story 138\u003c\/p\u003e \u003cp\u003eKaren’s Story 139\u003c\/p\u003e \u003cp\u003eUnderstanding the Help Me Extend Myself Job 140\u003c\/p\u003e \u003cp\u003eHow to Be Successful When You Have This Job Arise in Your Life 144\u003c\/p\u003e \u003cp\u003eWhat to Do If You are a Parent of Someone with This Job 147\u003c\/p\u003e \u003cp\u003eWhat Not to Do 149\u003c\/p\u003e \u003cp\u003eWhat to Do 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Living Life Through the Jobs \u003c\/b\u003e\u003cb\u003e151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBob’s Story 151\u003c\/p\u003e \u003cp\u003eFive Principles for Your Learning Journey 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Helping Educators Design Better Choices 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Why Understanding the Job Changes What You Offer \u003c\/b\u003e\u003cb\u003e163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApplying the Jobs to Your Job 164\u003c\/p\u003e \u003cp\u003eWhy Needs, Demographics, Categories, and Listening to Users Misleads 165\u003c\/p\u003e \u003cp\u003eMoving from Correlation to Causation: What Job Does a Milkshake Do? 170\u003c\/p\u003e \u003cp\u003eHow Understanding the Job Changes What You Offer 173\u003c\/p\u003e \u003cp\u003eOrganizing Around a Job 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 How Institutions and Entrepreneurs Can Design Better Experiences \u003c\/b\u003e\u003cb\u003e181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWayfinding Academy’s Story 181\u003c\/p\u003e \u003cp\u003eComparing the Five Jobs 184\u003c\/p\u003e \u003cp\u003eGo Beyond the Averages and Surveys 186\u003c\/p\u003e \u003cp\u003eHelp Me Get into My Best School 187\u003c\/p\u003e \u003cp\u003eHelp Me Do What’s Expected of Me 190\u003c\/p\u003e \u003cp\u003eHelp Me Get Away 192\u003c\/p\u003e \u003cp\u003eHelp Me Step it Up 196\u003c\/p\u003e \u003cp\u003eHelp Me Extend Myself 200\u003c\/p\u003e \u003cp\u003eWhy Most Colleges Must Focus 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Conclusion 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Parting Advice for Learners and Educators \u003c\/b\u003e\u003cb\u003e209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecommendations, Not Blueprints 209\u003c\/p\u003e \u003cp\u003eFor Students 210\u003c\/p\u003e \u003cp\u003eFor Schools and Learning Programs, Both Established and Yet to Be Created 214\u003c\/p\u003e \u003cp\u003eForging an Educational Marriage 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix: How to Unearth a Job 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Forces and Timeline That Comprise a Job to Be Done 225\u003c\/p\u003e \u003cp\u003eHow to “Watch” What People Do and “See” the Job to Be Done 230\u003c\/p\u003e \u003cp\u003eIdentify the Energy in Someone’s Decision 232\u003c\/p\u003e \u003cp\u003eWho We Interviewed 234\u003c\/p\u003e \u003cp\u003eHow We Chose the Students We Interviewed 237\u003c\/p\u003e \u003cp\u003eInterview, Code, and Cluster 238\u003c\/p\u003e \u003cp\u003eAcknowledgments 243\u003c\/p\u003e \u003cp\u003eAbout the Authors 251\u003c\/p\u003e \u003cp\u003eNotes 253\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMICHAEL B. HORN\u003c\/b\u003e is the author and coauthor of multiple books, white papers, and articles on education. He is the head of strategy for the Entangled Group and a senior partner for Entangled Solutions, which offers innovation services to education institutions. He is also the co-founder of and a distinguished fellow at the Clayton Christensen Institute for Disruptive Innovation.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBOB MOESTA\u003c\/b\u003e is an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory. The co-founder and president of the ReWired Group, Moesta is also a fellow at the Clayton Christensen Institute for Disruptive Innovation. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eChoosing College\u003c\/i\u003e addresses the challenge that students and their families face in choosing the right path for their post-secondary education. The rankings, metrics and analytics designed to help make the decision process easier lack the information and context needed to make such a critical determination about whether—and \u003ci\u003ewhere\u003c\/i\u003e—to get an education.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eChoosing College\u003c\/i\u003e is firmly grounded in research and aims to help individuals determine their goals to make better-informed decisions about their education. This book offers illustrative examples from more than 200 stories of students choosing different post-secondary educational experiences, including traditional four-year universities, two-year community colleges, vocational training, and more. These examples reveal, in an accessible, inclusive way, the motivations for how and why people make the decisions to select one path over another.  \u003c\/p\u003e\u003cp\u003eThis book helps students and their families understand not what job a student wants after college, but what \"job\" a student is hiring a school to do. By adopting the \"Jobs to Be Done\" theory, students can develop an understanding of what motivates them. \u003ci\u003eChoosing College\u003c\/i\u003e presents five different Jobs for which students hire postsecondary education. The book explores the set of experiences necessary to help students succeed in each Job, offers students guidance for framing the decision before them, and allows them to see their true set of desirable options.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eChoosing College\u003c\/i\u003e gives students, parents, counselors, and educational leaders an important guide for making better choices for their post-secondary education. \t   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCut Through the Noise and Make Better College and Career Choices\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"By focusing on the different reasons why students choose to go to college, Michael Horn and Bob Moesta offer an entirely fresh approach to coping with the admissions process. Learners contemplating further education at every stage of life will gain important insights from this book. So will educators who wish to serve their students better.\"\u003cbr\u003e \u003cb\u003e—RICHARD LEVIN,\u003c\/b\u003e President Emeritus, Yale University \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Choosing College\u003c\/i\u003e is a great guide for families and students to navigate the very complicated river of life at the college selection stage. Like a seasoned set of river pilots, Horn and Moesta guide you through the twists and turns and help keep you off the sand bars of stress. This book helps you to find 'your' way as there is no 'the' way. It is a great personal guide to a very complex process.\"\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e \u003cb\u003e—MICHAEL M. CROW,\u003c\/b\u003e President, Arizona State University \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Choosing College\u003c\/i\u003e resonates with me as a parent of three college-aged daughters, an education executive, a former college instructor, and a public policy wonk. Horn and Moesta bring a new and timely framework to this vital decision-making process and families, like mine, as well as education leaders across many disciplines and sectors will find their insights applicable to the critically important life-long learning sector.\"\u003cbr\u003e \u003cb\u003e—JANE SWIFT,\u003c\/b\u003e Former Governor of Massachusetts \u003c\/p\u003e\u003cp\u003e\"This book is not a guide to college selection. It's a thoughtful and clear pathway for all learners to make the best decisions about who they are, what they want to do and what schools, colleges, and universities should provide to help them get there.\"\u003cbr\u003e \u003cb\u003e—BEV PERDUE,\u003c\/b\u003e Former Governor of North Carolina \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Choosing College\u003c\/i\u003e tackles one of the most complex and foundational decisions facing society today. Michael Horn and Bob Moesta go beyond dissecting the decision and formulating a return-on-investment. They frame a systemic approach to assist the reader in making a customized decision that is best for every individual. The break-through approach is the application of the popular 'Jobs to Be Done' innovation methodology as a means of providing the reader with a pragmatic step-by-step model to make the most informed choices for their unique situation.\"\u003cbr\u003e \u003cb\u003e—BRAD D. SMITH,\u003c\/b\u003e Executive Chairman, Intuit, Inc.\u003cb\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"By focusing on the different reasons why students choose to go to college, Michael Horn and Bob Moesta offer an entirely fresh approach to coping with the admissions process. Learners contemplating further education at every stage of life will gain important insights from this book. So will educators who wish to serve their students better.\"\u003cbr\u003e\u003cb\u003e—Richard Levin\u003c\/b\u003e, President Emeritus, Yale University\u003c\/p\u003e \u003cp\u003e\"Choosing College is a great guide for families and students to navigate the very complicated river of life at the college selection stage. Like a seasoned set of river pilots, Horn and Moesta guide you through the twists and turns and help keep you off the sand bars of stress. This book helps you to find \u003ci\u003eyour\u003c\/i\u003e way as there is no \u003ci\u003ethe\u003c\/i\u003e way. It is a great personal guide to a very complex process.\"\u003cbr\u003e\u003cb\u003e—Michael \u003c\/b\u003e\u003cb\u003eM. Crow\u003c\/b\u003e, President, Arizona State University\u003c\/p\u003e \u003cp\u003e\"Choosing College resonates with me as a parent of three college-aged daughters, an education executive, a former college instructor, and a public policy wonk. Horn and Moesta bring a new and timely framework to this vital decision-making process and families, like mine, as well as education leaders across many disciplines and sectors will find their insights applicable to the critically important life-long learning sector.\"\u003cbr\u003e\u003cb\u003e—Jane Swift\u003c\/b\u003e, Former Governor of Massachusetts\u003c\/p\u003e \u003cp\u003e\"This book is not a guide to college selection. It's a thoughtful and clear pathway for all learners to make the best decisions about who they are, what they want to do and what schools, colleges and universities should provide to help them get there.\"\u003cbr\u003e\u003cb\u003e—Bev Perdue\u003c\/b\u003e, Former Governor of North Carolina\u003c\/p\u003e \u003cp\u003e\"Choosing College tackles one of the most complex and foundational decisions facing society today. Michael Horn and Bob Moesta go beyond dissecting the decision and formulating a return-on-investment. They frame a systemic approach to assist the reader in making a customized decision that is best for every individual. The break-through approach is the application of the popular \u003ci\u003eJobs to Be Done\u003c\/i\u003e innovation methodology as a means of providing the reader with a pragmatic step-by-step model to make the most informed choices for their unique situation.\"\u003cbr\u003e\u003cb\u003e—Brad D. Smith\u003c\/b\u003e, Executive Chairman of the Board, Intuit, Inc.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988918583525,"sku":"NP9781119570110","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119570110.jpg?v=1761782049","url":"https:\/\/k12savings.com\/products\/choosing-college-isbn-9781119570110","provider":"K12savings","version":"1.0","type":"link"}