{"product_id":"choose-isbn-9781401951139","title":"Choose","description":"\u003cb\u003eNow in paperback from the author of \u003ci\u003eAsk\u003c\/i\u003e, a meticulous step-by-step plan for entrepreneurs and start-up businesses to choose the right market to serve.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhat type of business should you start?\u003c\/i\u003e It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesque--featured for his work in \u003ci\u003eThe Wall Street Journal, USA Today, Forbes\u003c\/i\u003e, and \u003ci\u003eEntrepreneur\u003c\/i\u003e--has guided thousands of entrepreneurs through the journey of answering.\u003cbr\u003e\u003cbr\u003eOne of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is \u003ci\u003ewrong\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eInstead of obsessing over \u003ci\u003ewhat\u003c\/i\u003e--as in \u003ci\u003ewhat\u003c\/i\u003e should you sell or what should you build--you should first be asking \u003ci\u003ewho\u003c\/i\u003e. As in, \u003ci\u003ewho\u003c\/i\u003e should you serve?\u003cbr\u003e\u003cbr\u003eThe \u003ci\u003ewhat \u003c\/i\u003eis a logical question that will come soon enough. But choosing your \u003ci\u003ewho \u003c\/i\u003eis the foundation from which all other things are built.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThat\u003c\/i\u003e is what this book is all about.\u003cbr\u003e\u003cbr\u003eLevesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you \u003ci\u003eclarity\u003c\/i\u003e on what type of business to build and the \u003ci\u003econfidence\u003c\/i\u003e to finally take that leap and get started.“This is a must-read. Ryan is a great business mentor, and he’ll save you a tremendous amount of time and money with this book.”\u003cbr\u003e — Brendon Burchard, #1 \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author of \u003ci\u003eHigh Performance Habits\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Starting a business may be the riskiest thing you’ll ever do. In \u003ci\u003eChoose\u003c\/i\u003e, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market.”\u003cbr\u003e — Michael Hyatt, \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author of \u003ci\u003eYour Best Year Ever\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Too many aspiring entrepreneurs focus on the wrong questions. \u003ci\u003eChoose\u003c\/i\u003e is a game-changer for anyone who wants to start a business.”\u003cbr\u003e — Dorie Clark, author of \u003ci\u003eEntrepreneurial You \u003c\/i\u003eand \u003ci\u003eStand Out\u003c\/i\u003e, adjunct professor, Duke University Fuqua School of Business\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Whether you’re looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!”\u003cbr\u003e — Kevin Harrington, original shark from the hit, Emmy-winning show \u003ci\u003eShark Tank \u003c\/i\u003eand author of \u003ci\u003eKey Person of Influence\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “For any entrepreneur who wants to start or grow a business, \u003ci\u003eChoose\u003c\/i\u003e eliminates the fear and overwhelm by simplifying the process in a way you won’t find anywhere else.”\u003cbr\u003e — Hal Elrod, #1 best-selling author of The \u003ci\u003eMiracle Morning \u003c\/i\u003ebook series\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Ryan Levesque gives you something I’ve never seen before—a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?”\u003cbr\u003e — Jeff Walker, #1 \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author of \u003ci\u003eLaunch\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, \u003ci\u003eChoose\u003c\/i\u003e.”\u003cbr\u003e — Sally Hogshead, \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author of \u003ci\u003eFascinate \u003c\/i\u003eand \u003ci\u003eHow the World Sees You \u003c\/i\u003eand \u003ci\u003eCEO, How to Fascinate\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Before you can scale up your business, you have to decide what business you’re in. \u003ci\u003eChoose\u003c\/i\u003e is a book every aspiring entrepreneur must read before launching their business or entering a new market.”\u003cbr\u003e — Verne Harnish, founder, Entrepreneurs’ Organization and best-selling author of \u003ci\u003eScaling Up\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don’t know what to do or where to start. This book is about to change that second statistic forever.”\u003cbr\u003e — John Assaraf, \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author of \u003ci\u003eHaving It All \u003c\/i\u003eand co-author of \u003ci\u003eThe Answer\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “If I were starting out again, I’d be using Ryan’s strategy to help me figure out and test ideas. His approach is straight out of \u003ci\u003eReady, Fire, Aim\u003c\/i\u003e—adapted to today’s amazing digital-based tools.”\u003cbr\u003e — Michael Masterson, best-selling author of \u003ci\u003eReady, Fire, Aim\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e \u003c\/i\u003e\u003cbr\u003e “Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin.”\u003cbr\u003e — Perry Marshall, co-author of \u003ci\u003eUltimate Guide to Google AdWords \u003c\/i\u003eand \u003ci\u003eUltimate Guide to Facebook Advertising, \u003c\/i\u003eand author of \u003ci\u003e80\/20 Sales \u0026amp; Marketing\u003c\/i\u003e\u003cb\u003eRyan Levesque \u003c\/b\u003eis a 7-time Inc. 5000 CEO \u0026amp; founder, and two-time #1 national best-selling author. He's generated over 100M in revenue and has successfully sold two of his companies. His work has been featured in the \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eEntrepreneur\u003c\/i\u003e, and NBC News. Today he serves as a Strategic Advisor to multiple businesses, is working on his next book, and writes a weekly email newsletter, “The Digital Contrarian,” offering Unconventional Business Wisdom to over 100,000 subscribers. He and his wife and their two boys live on their family farm, where they actively raise and grow their own food and conserve the land using regenerative, holistic practices.\u003cbr\u003e\u003cb\u003eryanlevesque.net\u003c\/b\u003e","brand":"Hay House Business","offers":[{"title":"Default Title","offer_id":46300245655781,"sku":"NP9781401951139","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781401951139.jpg?v=1767723684","url":"https:\/\/k12savings.com\/products\/choose-isbn-9781401951139","provider":"K12savings","version":"1.0","type":"link"}