{"product_id":"challenge-everything-isbn-9781946633873","title":"Challenge Everything","description":"In CHALLENGE EVERYTHING™ THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING™ Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT™, the global live brand storytelling agency™ share their story of launching a scrappy start-up – at the beginning of a global recession – and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. \u003cbr\u003e So whether you’re a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.","brand":"Forbes Books","offers":[{"title":"Default Title","offer_id":48682736419045,"sku":"NP9781946633873","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_ffd39efb-f2e1-44ec-bded-64afb90f23c0.jpg?v=1775168570","url":"https:\/\/k12savings.com\/products\/challenge-everything-isbn-9781946633873","provider":"K12savings","version":"1.0","type":"link"}