{"product_id":"cases-in-consumer-behaviour-isbn-9780471987819","title":"Cases in Consumer Behaviour","description":"Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch \"Consumer Behaviour: A New Perspective\". (03\/99)\u003cbr\u003e Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).\u003cbr\u003e \u003cbr\u003e Yarner Water (A. Fagraeus, et al.).\u003cbr\u003e \u003cbr\u003e The Body Shop: Societal Values in the Store (G. Antonides).\u003cbr\u003e \u003cbr\u003e Attitudes Towards Recycling of Household Waste (M. Piacentini).\u003cbr\u003e \u003cbr\u003e The Case of the Model Railway Purchase (E. Kirchler \u0026amp; C. Rodler).\u003cbr\u003e \u003cbr\u003e But Marriage Means Sharing -\u003cbr\u003e Doesn't It..? (C. Burgoyne).\u003cbr\u003e \u003cbr\u003e 'No One Buys No Name Trainers...' (M. Hogg \u0026amp; S. Herelle).\u003cbr\u003e \u003cbr\u003e I'm in Control (J. Mannak \u0026amp; J. Schoormans).\u003cbr\u003e \u003cbr\u003e Product Placement (D. Read).\u003cbr\u003e \u003cbr\u003e Advertising with Power or Suspicion? (M. de Kruijk \u0026amp; W. van Raaij).\u003cbr\u003e \u003cbr\u003e Food Shopping Styles in Hungary (J. Simon, et al.).\u003cbr\u003e \u003cbr\u003e Hurry -\u003cbr\u003e Only Whilst Stocks Last...? (E. Betts \u0026amp; P. McGoldrick).\u003cbr\u003e \u003cbr\u003e Consumer Borrowing Decisions (R. Ranyard).\u003cbr\u003e \u003cbr\u003e A Single Currency for Europe -\u003cbr\u003e The Euro (W. Van Raaij \u0026amp; Y. van Everdingen).\u003cbr\u003e \u003cbr\u003e Age-Lite (P. Klumb).\u003cbr\u003e \u003cbr\u003e Dissatisfied with Doing the Dishes (J. Loef).\u003cbr\u003e \u003cbr\u003e The Behaviour of the Young Towards Luxury Products (D. Allérès).\u003cbr\u003e \u003cbr\u003e Pasta in Europe (G. Panigyrakis \u0026amp; C. Veloutsou).\u003cbr\u003e \u003cbr\u003e Andrex Comes Out of the Closet (A. Yentis \u0026amp; J. Bond).\u003cbr\u003e \u003cbr\u003e Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.). Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam. Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:\u003cbr\u003e * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary\u003cbr\u003e * The cases reflect the consumer perspective on marketing problems\u003cbr\u003e * Each case presents a practical problem in the consumer area and poses questions for the reader.\u003cbr\u003e An Instructor's Manual is available from the publisher for lecturers using the casebook.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988890861797,"sku":"NP9780471987819","price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471987819.jpg?v=1761781938","url":"https:\/\/k12savings.com\/products\/cases-in-consumer-behaviour-isbn-9780471987819","provider":"K12savings","version":"1.0","type":"link"}