{"product_id":"career-distinction-isbn-9780470128183","title":"Career Distinction","description":"Praise for Career Distinction\u003cbr\u003e \u003cbr\u003e \"Hands down, this book is the bible on branding for your career!\"\u003cbr\u003e -- Susan Britton Whitcomb, author of Job Search Magic\u003cbr\u003e \u003cbr\u003e \"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.\"\u003cbr\u003e -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute\u003cbr\u003e \u003cbr\u003e \"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.\"\u003cbr\u003e -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job \u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e1. Understand the Future of Work 1\u003c\/p\u003e \u003cp\u003e2. Adopt the \u003ci\u003eCareer Distinction \u003c\/i\u003eMindset 11\u003c\/p\u003e \u003cp\u003e3. Brand Yourself for Career Success 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep One Extract—Unearth Your Unique Promise of Value\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Know Yourself to Grow Yourself 33\u003c\/p\u003e \u003cp\u003e5. Remember, It’s What They Think That Counts 45\u003c\/p\u003e \u003cp\u003e6. Define Your Brand Community 57\u003c\/p\u003e \u003cp\u003e7. Tell Your Brand Story 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Two Express—Communicate Your Brand to Your Target Audience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8. Create Your Career-Marketing Tools 81\u003c\/p\u003e \u003cp\u003e9. Express Yourself 97\u003c\/p\u003e \u003cp\u003e10. Assess Your Online Identity 115\u003c\/p\u003e \u003cp\u003e11. Build Your Brand in Bits and Bytes 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStep Three Exude—Manage Your Brand Environment\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12. Be On-Brand in All That You Do 145\u003c\/p\u003e \u003cp\u003e13. Get a Visual Identity 155\u003c\/p\u003e \u003cp\u003e14. Increase Your Career Karma 171\u003c\/p\u003e \u003cp\u003eSummary: Evolve and Resolve 185\u003c\/p\u003e \u003cp\u003eAppendix 193\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e \u003cp\u003eAbout the Authors 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWILLIAM ARRUDA\u003c\/b\u003e—dubbed the “Personal Branding Guru” by media and clients alike—combined his international branding expertise with his passion for people to found Reach, the world’s first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, \u003ci\u003eFox News Live\u003c\/i\u003e, and in \u003ci\u003eTime\u003c\/i\u003e magazine.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKIRSTEN DIXSON\u003c\/b\u003e is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego\u003csup\u003e®\u003c\/sup\u003e and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.\u003c\/p\u003e  \u003cp\u003eAs a professional, your reputation is your most valuable career asset. Whether you’re climbing the ladder at your current company or seeking a new job, in today’s fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you’ll make yourself a must-have, can’t-fail professional—and you’ll do it without having to be someone you’re not. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCareer Distinction\u003c\/i\u003e outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today’s dynamic and ultracompetitive workplace. You’ll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.\u003c\/p\u003e\u003cp\u003eIn this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand yourself for career success\u003c\/li\u003e\n\u003cli\u003eDetermine how others perceive you\u003c\/li\u003e\n\u003cli\u003eDevelop your unique value proposition\u003c\/li\u003e\n\u003cli\u003eDefine your target audience\u003c\/li\u003e\n\u003cli\u003eTell your brand story\u003c\/li\u003e\n\u003cli\u003eExpress yourself clearly and consistently\u003c\/li\u003e\n\u003cli\u003eBuild and manage your online identity\u003c\/li\u003e\n\u003cli\u003eStay on-message and on-brand every day\u003c\/li\u003e\n\u003cli\u003eIncrease your “career karma”\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe increasing pace of change in the business world gives you less time than ever to make your professional mark. \u003ci\u003eCareer Distinction \u003c\/i\u003edemonstrates how to express who you are and the value you bring to your organization—branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988888568037,"sku":"NP9780470128183","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470128183.jpg?v=1761781930","url":"https:\/\/k12savings.com\/products\/career-distinction-isbn-9780470128183","provider":"K12savings","version":"1.0","type":"link"}