{"product_id":"career-and-corporate-cool-isbn-9780470120347","title":"Career and Corporate Cool","description":"\u003cb\u003ePraise for \u003ci\u003eCareer and Corporate Cool\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Weingarten provides entertaining and intelligent insights as well as a valuable, and very cool,? read.\"\u003cbr\u003e —Gerry Byrne, Chairman and founder, The Quill Awards\/The Quills Literacy Foundation and Senior Advisor, Parade Publications and Nielsen Business Media\u003c\/p\u003e \u003cp\u003e\"You no longer have to be part of the Old Boy's Club to succeed in business-you just have to know how to navigate the terrain. With a sense of humor, hard-earned wisdom, and practical advice, Weingarten?redefines the rules of business in Career and Corporate Cool.\"\u003cbr\u003e —Georgette Mosbacher, CEO, Borghese Cosmetics\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eCareer and Corporate Cool\u003c\/i\u003e, Weingarten, known for her unique way of blending philanthropic ideals with business needs, shares her advice and humor on?all things business-from networking, communication, and interaction to fashion, beauty, and overall style for every aspect of your career.\"\u003cbr\u003e —Elizabeth Woolfe, Program Director, Fashion Targets Breast Cancer\/Council of Fashion Designers of America\u003c\/p\u003e \u003cp\u003e\"Reading \u003ci\u003eCareer and Corporate Cool\u003c\/i\u003e was like getting sage advice from a wise and witty best friend. While it is a must-read for anyone just starting their career path, it is equally relevant for grizzled corporate veterans as well.\"\u003cbr\u003e —Keith Nowak, Media Relations Manager, Nokia\u003c\/p\u003e \u003cp\u003e\"Rachel's insights are funny AND informative! Prepare yourself for a fun read.\"\u003cbr\u003e —Susan Safier, Vice President, Product Placement, 20th Century Fox\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eCareer and Corporate Cool\u003c\/i\u003e is filled with juicy insights and laugh-out-loud moments. Weingarten has cleverly captured the essence of an elusive commodity-now that is cool!\"\u003cbr\u003e —Jillian Kogan, Director, MTV Production Events \u0026amp; Concert Services\u003c\/p\u003e  Introduction.  \u003cp\u003e1. What is Career \u0026amp; Corporate Cool? (And where can I get some?).\u003c\/p\u003e \u003cp\u003e2. Who Are You? (Quizzes and questions to help you to define your personal style).\u003c\/p\u003e \u003cp\u003e3. Culture Club (How to understand your firm's unique corporate culture and adapt to it without becoming just another cog).\u003c\/p\u003e \u003cp\u003e4. Career-O-Rama--(How to dress, act and interact whether you're at a Fortune 500 Company or a junior executive at an ad agency).\u003c\/p\u003e \u003cp\u003e5. Attitude Adjustment- (Quick fixes for common mistakes to help you to fit in anywhere, and if all else fails fake it 'til you make it).\u003c\/p\u003e \u003cp\u003e6. Personality Plus (The right etiquette, social rules and tools to help you up the corporate ladder).\u003c\/p\u003e \u003cp\u003e7. Accessorize! (From your earrings to your laptop case, what your add on say about you).\u003c\/p\u003e \u003cp\u003e8. Extra-Curricular Activities (How to dress and act while on the clock away from the office- at company).\u003c\/p\u003e \u003cp\u003e9. Entrepreneurial Extras (Working from home doesn't mean sweats and fuzzy slippers, how to clean up for any occasion).\u003c\/p\u003e \u003cp\u003e10. Hello Gorgeous!(How having a perfectly polished face, subtly gleaming hair and a non-offensive cloud of perfume can make you more professional).\u003c\/p\u003e \u003cp\u003e11. He Says\/She Says-(Understand and navigate the differences between male and female work styles).\u003c\/p\u003e \u003cp\u003e12. Eat to Live (Healthy nutrition and on the go snacking tips for maximum productivity).\u003c\/p\u003e \u003cp\u003e13. The Best Guest Or Hostess with the Mostest (Be A Great Guest Or Plan\/Throw\/Host A Perfect Event Without Losing Your Sanity).\u003c\/p\u003e \u003cp\u003e14. On the Road (Protocol, packing tips and fashion advice for business travel).\u003c\/p\u003e \u003cp\u003e15. Emergency! Don't Hide If You Eek - Instead Learn To Accentuate the Negative (Fast fixes in a hurry- how to gracefully family emergencies, the flu, maternity leave and more).\u003c\/p\u003e \u003cp\u003e16. Take Note (Present yourself perfectly in your memos, email, IM and phone messages).\u003c\/p\u003e \u003cp\u003e17. Let's Hear it for The Boy (Give your significant other an instant-makeover and make him date worthy for work related events- or better yet, just tell him to read this chapter).\u003c\/p\u003e \u003cp\u003e18. Little Black Book (Some top secret resources you'll need to succeed).\u003c\/p\u003e \u003cp\u003e19. Corporate Cool Hall of Fame (Famous CEOs, Entrepreneurs and Film Icons who have the style we covet).\u003c\/p\u003e \u003cp\u003e20. The Twenty Three Rules Of Career And Corporate Cool (Twenty three ways that good business meets great style).\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eRACHEL C. WEINGARTEN\u003c\/b\u003e is President of GTK Marketing Group, LLC, which creates and implements brand strategies, promotions, and high-profile events for the fashion and entertainment industries. She's transitioned with great style through careers as a cosmetics industry executive, weekly beauty columnist, and entrepreneur. She is a noted expert on marketing and trends who is regularly quoted in \u003ci\u003eThe New York Times\u003c\/i\u003e, CNN.com, \u003ci\u003eThe Washington Post\u003c\/i\u003e and many others, as well as a business and lifestyle writer whose work has appeared in \u003ci\u003eFortune\u003c\/i\u003e, \u003ci\u003eFortune Small Business\u003c\/i\u003e, \u003ci\u003eUSA Weekend\u003c\/i\u003e, \u003ci\u003eMen's Health\u003c\/i\u003e, \u003ci\u003eBrandweek\u003c\/i\u003e, and many other publications. She is also the author of \u003ci\u003eHello Gorgeous! Beauty Products in America '40s-'60s\u003c\/i\u003e. Visit www.careerandcorporatecool.com for more information.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003ecareer and corporate cool™\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eImagine if life came with a handbook to help get you through just about every potentially awkward, stressful, or over-the-top situation, with humor, grace, and dignity intact. Life doesn't come with a handbook—but now business does. In \u003ci\u003eCareer and Corporate Cool™\u003c\/i\u003e, style and marketing maven Rachel Weingarten defines and details the elements necessary to succeed and stand out in the modern work environment. It's filled with witty and user-friendly advice on building your personal brand equity in the business world while staying true to yourself. A hybrid of business and style, it's a cheat sheet for your professional life, with fun and helpful anecdotes from people who've been there.  \u003c\/p\u003e\u003cp\u003eWhile an off-color joke generally won't play in a cubicle environment, it can be a job requirement for a professional comedian. Fortune 500 companies tend to frown on perceived sexual harassment in the workplace while massage therapists touch naked strangers on a daily basis. \u003ci\u003eCareer and Corporate Cool\u003c\/i\u003e helps you understand not only what's appropriate and acceptable in your own work environment, but how best to translate and incorporate your personal style into the accepted mix.  \u003c\/p\u003e\u003cp\u003eProving that smart business and great style aren't mutually exclusive, Weingarten covers topics that help you define and refine crucial elements of your professional persona:  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCommunication Skills\u003c\/b\u003e—from the basics to the personalized details that get you noticed \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNetworking\u003c\/b\u003e—which contacts are worth pursuing, and how to initiate, create, and maintain relationships \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFashion, Beauty, and Grooming Advice\u003c\/b\u003e—translate your day-to-day look to a polished style that best suits you \u003c\/p\u003e\u003cp\u003e\u003cb\u003eQuizzes and Worksheets\u003c\/b\u003e—to help you evaluate your cool quotient \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBusiness Etiquette\u003c\/b\u003e—social rules and tools to ease you through every situation \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGender Differences in the Workplace\u003c\/b\u003e—navigate the differences between male and female work styles \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdvice from Experts\u003c\/b\u003e—learn from their successes and failures \u003c\/p\u003e\u003cp\u003eFor most people, careers happen in the daytime while cool is for after hours. With common sense and a sharp sense of humor, Weingarten helps you add effortless cool to all elements of your work life. \u003ci\u003eCareer and Corporate Cool\u003c\/i\u003e is a must-have reference manual for the desk set.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988888469733,"sku":"NP9780470120347","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470120347.jpg?v=1761781930","url":"https:\/\/k12savings.com\/products\/career-and-corporate-cool-isbn-9780470120347","provider":"K12savings","version":"1.0","type":"link"}