{"product_id":"business-writing-for-dummies-isbn-9781119696698","title":"Business Writing For Dummies","description":"\u003cp\u003e\u003cb\u003eLearn how to write for the results you want every time, in every medium!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. \u003ci\u003eBusiness Writing For Dummies\u003c\/i\u003e shows you, from the ground up, how to create persuasive messages with the right content and language every time—messages your readers will understand and act on.\u003c\/p\u003e \u003cp\u003eThis friendly guide equips you with a step-by-step method for planning \u003ci\u003ewhat\u003c\/i\u003e to say and \u003ci\u003ehow\u003c\/i\u003e to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the “yes” you want.\u003c\/p\u003e \u003cp\u003eWhether you’re aiming to land your first job or are an experienced specialist in your field, \u003ci\u003eBusiness Writing For Dummies\u003c\/i\u003e helps you build your communication confidence and stand out. \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresent yourself with authority and credibility\u003c\/li\u003e \u003cli\u003eUnderstand and use the tools of persuasion\u003c\/li\u003e \u003cli\u003eCommunicate as a remote worker, freelancer, consultant or entrepreneur\u003c\/li\u003e \u003cli\u003eStrategize your online presence to support your goals\u003c\/li\u003e \u003cli\u003eBring out the best in people and foster team spirit as a leader\u003c\/li\u003e \u003cli\u003ePrepare to ace interviews, pitches and confrontations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGood communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 3\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 3\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 4\u003c\/p\u003e \u003cp\u003eBeyond the Book 5\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Winning With Writing\u003c\/b\u003e 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Making Writing Your Weapon for Success\u003c\/b\u003e \u003cb\u003e9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutting Strategic Writing to Work for You 10\u003c\/p\u003e \u003cp\u003ePlanning and Structuring Every Message 13\u003c\/p\u003e \u003cp\u003eApplying the Goal-Plus-Audience Strategy to More Media 18\u003c\/p\u003e \u003cp\u003eSucceeding with email, letters and business documents 18\u003c\/p\u003e \u003cp\u003eWriting to present yourself powerfully 19\u003c\/p\u003e \u003cp\u003eWriting online: From websites to blogs to tweets 19\u003c\/p\u003e \u003cp\u003eLeveraging your writing skills 20\u003c\/p\u003e \u003cp\u003eRemembering to think globally 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Planning Your Message Every Time\u003c\/b\u003e\u003cb\u003e 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdopting the Plan-Draft-Edit Principle 24\u003c\/p\u003e \u003cp\u003eFine-Tuning Your Plan: Your Goals and Audience 25\u003c\/p\u003e \u003cp\u003eDefining your goal 25\u003c\/p\u003e \u003cp\u003eDefining your audience 27\u003c\/p\u003e \u003cp\u003eBrainstorming the best content for your purpose 33\u003c\/p\u003e \u003cp\u003eWriting to groups and strangers 36\u003c\/p\u003e \u003cp\u003eImagining your readers 36\u003c\/p\u003e \u003cp\u003eMaking People Care 38\u003c\/p\u003e \u003cp\u003eConnecting instantly with your reader 38\u003c\/p\u003e \u003cp\u003eFocusing on what’s-in-it-for-me 39\u003c\/p\u003e \u003cp\u003ePersuading with benefits, not features 40\u003c\/p\u003e \u003cp\u003eFinding the concrete, limiting the abstract 41\u003c\/p\u003e \u003cp\u003eChoosing Your Written Voice: Tone 43\u003c\/p\u003e \u003cp\u003eSound positive, never negative 44\u003c\/p\u003e \u003cp\u003eAlign tone with the occasion, relationship and culture 45\u003c\/p\u003e \u003cp\u003eWriting as your authentic self 46\u003c\/p\u003e \u003cp\u003eUsing Relationship-Building Techniques 48\u003c\/p\u003e \u003cp\u003eShowing active caring and respect 48\u003c\/p\u003e \u003cp\u003ePersonalizing what you write 49\u003c\/p\u003e \u003cp\u003eFraming messages with “you” not “I” 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Making Your Writing Work: The Basics\u003c\/b\u003e \u003cb\u003e53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStepping into Twenty-First-Century Writing Style 54\u003c\/p\u003e \u003cp\u003eWriting to be understood 54\u003c\/p\u003e \u003cp\u003eApplying readability guidelines 55\u003c\/p\u003e \u003cp\u003eFinding the right rhythm 59\u003c\/p\u003e \u003cp\u003eAchieving a conversational tone 61\u003c\/p\u003e \u003cp\u003eEnergizing Your Language 63\u003c\/p\u003e \u003cp\u003eRelying on everyday wording 63\u003c\/p\u003e \u003cp\u003eChoosing reader-friendly words 65\u003c\/p\u003e \u003cp\u003eFocusing on the real and concrete 66\u003c\/p\u003e \u003cp\u003eFinding action verbs 67\u003c\/p\u003e \u003cp\u003eCrafting comparisons to help readers 68\u003c\/p\u003e \u003cp\u003eEmploying Reader-Friendly Graphic Techniques 70\u003c\/p\u003e \u003cp\u003eBuilding in white space 71\u003c\/p\u003e \u003cp\u003eChoosing a typeface 71\u003c\/p\u003e \u003cp\u003eKeeping colors simple 73\u003c\/p\u003e \u003cp\u003eAdding effective graphics 73\u003c\/p\u003e \u003cp\u003eBreaking space up with sidebars, boxes and lists 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Self-Editing: Professional Ways to Improve Your Work\u003c\/b\u003e \u003cb\u003e77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanging Hats: From Writer to Editor 78\u003c\/p\u003e \u003cp\u003eChoosing a way to edit 78\u003c\/p\u003e \u003cp\u003eDistancing yourself from what you write 80\u003c\/p\u003e \u003cp\u003eReviewing the Big and Small Pictures 82\u003c\/p\u003e \u003cp\u003eAssessing content success 82\u003c\/p\u003e \u003cp\u003eAssessing your language 83\u003c\/p\u003e \u003cp\u003eAvoiding telltale up-down-up inflection 85\u003c\/p\u003e \u003cp\u003eLooking for repeat word endings 86\u003c\/p\u003e \u003cp\u003ePruning prepositions 89\u003c\/p\u003e \u003cp\u003eCutting all non-contributor words 91\u003c\/p\u003e \u003cp\u003eMoving from Passive to Active 94\u003c\/p\u003e \u003cp\u003eThinking “action” 94\u003c\/p\u003e \u003cp\u003eTrimming “there is” and “there are” 95\u003c\/p\u003e \u003cp\u003eCutting the haves and have nots 96\u003c\/p\u003e \u003cp\u003eUsing the passive deliberately 96\u003c\/p\u003e \u003cp\u003eSidestepping Jargon, Clichés and Extra Modifiers 97\u003c\/p\u003e \u003cp\u003eReining in jargon 97\u003c\/p\u003e \u003cp\u003eCooling the clichés 99\u003c\/p\u003e \u003cp\u003eMinimizing modifiers 100\u003c\/p\u003e \u003cp\u003eEnergizing What You Write 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Fixing Common Writing Problems\u003c\/b\u003e \u003cb\u003e103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrganizing Your Document 104\u003c\/p\u003e \u003cp\u003eParagraphing for logic 104\u003c\/p\u003e \u003cp\u003eBuilding with subheads 106\u003c\/p\u003e \u003cp\u003eWorking with transitions 107\u003c\/p\u003e \u003cp\u003eWorking in lists: Numbers and bulleting 109\u003c\/p\u003e \u003cp\u003eCatching Common Mistakes 113\u003c\/p\u003e \u003cp\u003eFine-tuning punctuation 114\u003c\/p\u003e \u003cp\u003eUsing comma sense 114\u003c\/p\u003e \u003cp\u003eMore punctuation tools 116\u003c\/p\u003e \u003cp\u003eUsing “however” correctly 118\u003c\/p\u003e \u003cp\u003eWeighing “which” versus “that” 119\u003c\/p\u003e \u003cp\u003eConsidering “who” versus “that” 120\u003c\/p\u003e \u003cp\u003eChoosing “who” versus “whom” 120\u003c\/p\u003e \u003cp\u003eBeginning with “and” or “but” 120\u003c\/p\u003e \u003cp\u003eUsing sentence fragments 121\u003c\/p\u003e \u003cp\u003eEnding with prepositions 121\u003c\/p\u003e \u003cp\u003eFielding Pronoun Challenges 122\u003c\/p\u003e \u003cp\u003eMatch nouns and pronouns 122\u003c\/p\u003e \u003cp\u003eBe mindful of personal pronouns 124\u003c\/p\u003e \u003cp\u003eSpot common pronoun errors 126\u003c\/p\u003e \u003cp\u003eFixing Common Word Confusions 127\u003c\/p\u003e \u003cp\u003eIt’s or its 127\u003c\/p\u003e \u003cp\u003eTheir, there and they’re 127\u003c\/p\u003e \u003cp\u003eYour, yours and you’re 128\u003c\/p\u003e \u003cp\u003eAffect versus effect 129\u003c\/p\u003e \u003cp\u003eReviewing and Proofreading: The Final Check 129\u003c\/p\u003e \u003cp\u003eChecking the big picture 129\u003c\/p\u003e \u003cp\u003eProofreading your work 131\u003c\/p\u003e \u003cp\u003eCutting to fit 131\u003c\/p\u003e \u003cp\u003eCreating your personal writing improvement guide 133\u003c\/p\u003e \u003cp\u003eWhat about my personal style? 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Applying Your Skills to Business Messages and Documents \u003c\/b\u003e\u003cb\u003e135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Writing Email and Letters That Get Results\u003c\/b\u003e \u003cb\u003e137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFast-Forwarding Your Agenda with Email 138\u003c\/p\u003e \u003cp\u003eStarting Strong 140\u003c\/p\u003e \u003cp\u003eWriting subject lines that pull people in 140\u003c\/p\u003e \u003cp\u003eUsing appropriate salutations 143\u003c\/p\u003e \u003cp\u003eDrafting a strong email lead 143\u003c\/p\u003e \u003cp\u003eBuilding Content That Achieves Your Goals 145\u003c\/p\u003e \u003cp\u003eClarifying what you want 145\u003c\/p\u003e \u003cp\u003eAssessing what matters to your audience 146\u003c\/p\u003e \u003cp\u003eDetermining the best substance 149\u003c\/p\u003e \u003cp\u003eStructuring Your Middle Ground 150\u003c\/p\u003e \u003cp\u003eClosing Strong 152\u003c\/p\u003e \u003cp\u003ePolishing Your Email 153\u003c\/p\u003e \u003cp\u003eMonitoring length and breadth 153\u003c\/p\u003e \u003cp\u003eSimplifying style 154\u003c\/p\u003e \u003cp\u003eGoing short: Words, sentences, paragraphs 154\u003c\/p\u003e \u003cp\u003eUsing graphic techniques to promote clarity 155\u003c\/p\u003e \u003cp\u003eUsing the signature block 157\u003c\/p\u003e \u003cp\u003eUsing Email for Marketing 158\u003c\/p\u003e \u003cp\u003eComposing Effective Letters 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Creating High-Impact Business Materials\u003c\/b\u003e \u003cb\u003e169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Valued Reports 169\u003c\/p\u003e \u003cp\u003eWriting activity reports 170\u003c\/p\u003e \u003cp\u003eReporting project results 175\u003c\/p\u003e \u003cp\u003eFast-Tracking Your Proposals 176\u003c\/p\u003e \u003cp\u003eWriting formal proposals 177\u003c\/p\u003e \u003cp\u003eWriting informal proposals 179\u003c\/p\u003e \u003cp\u003eWriting a business plan 182\u003c\/p\u003e \u003cp\u003eApplying for grants 183\u003c\/p\u003e \u003cp\u003eWriting an Executive Summary 185\u003c\/p\u003e \u003cp\u003eGiving perspective to complex material 186\u003c\/p\u003e \u003cp\u003eDetermining what matters 187\u003c\/p\u003e \u003cp\u003ePutting headlines to work 189\u003c\/p\u003e \u003cp\u003eWriting Tips for All Business Documents 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Writing To Present Yourself Effectively\u003c\/b\u003e\u003cb\u003e 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Building Persuasion into Your Writing\u003c\/b\u003e \u003cb\u003e195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConnecting with Your Readers 195\u003c\/p\u003e \u003cp\u003eDrawing from psychology 196\u003c\/p\u003e \u003cp\u003eCommunicating with conviction 197\u003c\/p\u003e \u003cp\u003eStrategizing in Many Dimensions 198\u003c\/p\u003e \u003cp\u003eCentering on benefits 198\u003c\/p\u003e \u003cp\u003eCreating a friendly and reasonable tone 199\u003c\/p\u003e \u003cp\u003eGiving people time 200\u003c\/p\u003e \u003cp\u003ePlanning Your Persuasive Message 201\u003c\/p\u003e \u003cp\u003eStep 1: Clarify your goal to yourself 201\u003c\/p\u003e \u003cp\u003eStep 2: Characterize your audience 201\u003c\/p\u003e \u003cp\u003eStep 3: Determine the best content 202\u003c\/p\u003e \u003cp\u003eStep 4: Create action headlines that relate to your audience 203\u003c\/p\u003e \u003cp\u003eStep 5: Develop a compelling lead that connects content and reader 203\u003c\/p\u003e \u003cp\u003eStep 6: Draft the rest of the message 203\u003c\/p\u003e \u003cp\u003eUsing Persuasive Language 204\u003c\/p\u003e \u003cp\u003eChoosing words that persuade 204\u003c\/p\u003e \u003cp\u003eStructuring material to support persuasion 206\u003c\/p\u003e \u003cp\u003eKnowing what language to choose and what to avoid 208\u003c\/p\u003e \u003cp\u003eFinding Your Core Business Message 209\u003c\/p\u003e \u003cp\u003eSearching for true value 211\u003c\/p\u003e \u003cp\u003eMaking your case in business terms 214\u003c\/p\u003e \u003cp\u003eFinding, Shaping and Using Stories 215\u003c\/p\u003e \u003cp\u003eFinding your business story 217\u003c\/p\u003e \u003cp\u003eBuilding your story 218\u003c\/p\u003e \u003cp\u003eStory-writing tips 220\u003c\/p\u003e \u003cp\u003eTranslating Words into Visuals 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Speaking Well for Yourself\u003c\/b\u003e \u003cb\u003e225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Your Elevator Speech 226\u003c\/p\u003e \u003cp\u003eDefining your goal 227\u003c\/p\u003e \u003cp\u003eDefining your audience 228\u003c\/p\u003e \u003cp\u003eStrategizing your content 228\u003c\/p\u003e \u003cp\u003eUsing your mini-speech 231\u003c\/p\u003e \u003cp\u003eRepresenting your organization and yourself 232\u003c\/p\u003e \u003cp\u003ePreparing and Giving Presentations 233\u003c\/p\u003e \u003cp\u003ePlanning what to say 234\u003c\/p\u003e \u003cp\u003eCrafting your presentations with writing 238\u003c\/p\u003e \u003cp\u003eIntegrating visuals 240\u003c\/p\u003e \u003cp\u003eStanding and delivering 241\u003c\/p\u003e \u003cp\u003eComposing Talking Points for Live Interaction 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Writing for the Job Hunt\u003c\/b\u003e \u003cb\u003e245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing and Expressing Your Value 246\u003c\/p\u003e \u003cp\u003ePinpointing your personal strengths 247\u003c\/p\u003e \u003cp\u003ePulling your ideas together 249\u003c\/p\u003e \u003cp\u003eAssessing All Your Skills 250\u003c\/p\u003e \u003cp\u003eWriting Résumés That Win the Race 253\u003c\/p\u003e \u003cp\u003eChoosing a format 254\u003c\/p\u003e \u003cp\u003eSidestepping presentation problems 256\u003c\/p\u003e \u003cp\u003eStyling Language for Résumés 257\u003c\/p\u003e \u003cp\u003eUsing keywords: An essential 258\u003c\/p\u003e \u003cp\u003eWriting the summary statement 259\u003c\/p\u003e \u003cp\u003eBuilding your work history section 261\u003c\/p\u003e \u003cp\u003eShowing off strengths 262\u003c\/p\u003e \u003cp\u003eSucceeding with Cover Letters 265\u003c\/p\u003e \u003cp\u003ePlanning a cover letter 265\u003c\/p\u003e \u003cp\u003eOpening with pizzazz 266\u003c\/p\u003e \u003cp\u003eNetworking with Messages 268\u003c\/p\u003e \u003cp\u003eRequesting informational interviews 268\u003c\/p\u003e \u003cp\u003eSaying thank you 270\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Writing For Online Media\u003c\/b\u003e\u003cb\u003e 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Writing for the Digital World \u003c\/b\u003e\u003cb\u003e275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePositioning Yourself Online 276\u003c\/p\u003e \u003cp\u003eUnderstanding Visual Platforms 277\u003c\/p\u003e \u003cp\u003eChoosing Your Platforms 277\u003c\/p\u003e \u003cp\u003eBreaking down your goals 280\u003c\/p\u003e \u003cp\u003eFinding your audiences 281\u003c\/p\u003e \u003cp\u003eWriting for Digital Media 284\u003c\/p\u003e \u003cp\u003eLoosening up 285\u003c\/p\u003e \u003cp\u003eKeeping language simple and clear 286\u003c\/p\u003e \u003cp\u003eCommunicating credibility 287\u003c\/p\u003e \u003cp\u003eCutting hype, maxing evidence 288\u003c\/p\u003e \u003cp\u003eDevising nonlinear strategies 289\u003c\/p\u003e \u003cp\u003eIncorporating interactive strategies 290\u003c\/p\u003e \u003cp\u003eUsing Social Media Platforms 292\u003c\/p\u003e \u003cp\u003eEngaging with social media 292\u003c\/p\u003e \u003cp\u003eExploring content ideas 294\u003c\/p\u003e \u003cp\u003eNetworking with Twitter 295\u003c\/p\u003e \u003cp\u003ePlanning your Twitter program 296\u003c\/p\u003e \u003cp\u003eGuidelines for tweeting 297\u003c\/p\u003e \u003cp\u003eWorking with LinkedIn 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Creating Content for Your Online Life\u003c\/b\u003e \u003cb\u003e303\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating a Website from the Ground Up 303\u003c\/p\u003e \u003cp\u003eShaping your site to goals and audience 305\u003c\/p\u003e \u003cp\u003ePlanning a basic website 307\u003c\/p\u003e \u003cp\u003eCreating the site structure 309\u003c\/p\u003e \u003cp\u003eAssembling and writing a home page 310\u003c\/p\u003e \u003cp\u003eWriting the About Us page 312\u003c\/p\u003e \u003cp\u003eWriting the inside pages 313\u003c\/p\u003e \u003cp\u003eContent tips for websites 315\u003c\/p\u003e \u003cp\u003eWriting tips for websites 315\u003c\/p\u003e \u003cp\u003eGraphic tips for websites 315\u003c\/p\u003e \u003cp\u003eCreating a Blog 317\u003c\/p\u003e \u003cp\u003eChoosing your best subject 319\u003c\/p\u003e \u003cp\u003eDeveloping tone and style 321\u003c\/p\u003e \u003cp\u003eDrawing from the journalist’s toolkit 321\u003c\/p\u003e \u003cp\u003eCreating magnetic headlines 324\u003c\/p\u003e \u003cp\u003eOrganizing with progressive subheads 325\u003c\/p\u003e \u003cp\u003eConsidering articles for publication 325\u003c\/p\u003e \u003cp\u003eTelling Your Story with Video 326\u003c\/p\u003e \u003cp\u003eUsing video to accomplish goals 327\u003c\/p\u003e \u003cp\u003eScripting your video 328\u003c\/p\u003e \u003cp\u003eProducing video step-by-step 329\u003c\/p\u003e \u003cp\u003eSharing expertise with video 333\u003c\/p\u003e \u003cp\u003eIntroducing yourself with video 334\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Leveraging Your Writing Skills \u003c\/b\u003e\u003cb\u003e337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Writing for the Workplace: Managing Up, Down and Sideways\u003c\/b\u003e\u003cb\u003e 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating as a Manager 340\u003c\/p\u003e \u003cp\u003eRelating to your team members 342\u003c\/p\u003e \u003cp\u003eWriting to inspire and motivate 343\u003c\/p\u003e \u003cp\u003eDelivering bad news 344\u003c\/p\u003e \u003cp\u003eWriting good news messages 350\u003c\/p\u003e \u003cp\u003eCriticizing with kindness 352\u003c\/p\u003e \u003cp\u003eWriting requests and giving orders 353\u003c\/p\u003e \u003cp\u003eWriting to Manage Up 354\u003c\/p\u003e \u003cp\u003eGuarding your tone 357\u003c\/p\u003e \u003cp\u003eAvoiding the blame game 359\u003c\/p\u003e \u003cp\u003eMaking it easy to respond 360\u003c\/p\u003e \u003cp\u003eWriting to Colleagues, Collaborators and Teammates 361\u003c\/p\u003e \u003cp\u003eUsing Backup Memos 362\u003c\/p\u003e \u003cp\u003eLanguage for Communicating Sideways 363\u003c\/p\u003e \u003cp\u003eUsing Turnaround Techniques 364\u003c\/p\u003e \u003cp\u003eCommunicating with a Team of Equals 366\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Writing for Entrepreneurs and Virtual Workers\u003c\/b\u003e\u003cb\u003e 369\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommunicating as a Virtual Worker 370\u003c\/p\u003e \u003cp\u003eTeaming Techniques and Practices 371\u003c\/p\u003e \u003cp\u003eUsing Everyday Communication Tools: Email and Group Chat 374\u003c\/p\u003e \u003cp\u003eMaking email more personal 374\u003c\/p\u003e \u003cp\u003eUsing team chat to your advantage 375\u003c\/p\u003e \u003cp\u003eUsing teleconferencing effectively 376\u003c\/p\u003e \u003cp\u003eWriting as an Entrepreneur 379\u003c\/p\u003e \u003cp\u003eCharting your communication plan 379\u003c\/p\u003e \u003cp\u003ePitching the media for free publicity 382\u003c\/p\u003e \u003cp\u003eWriting Challenges for the Entrepreneur 386\u003c\/p\u003e \u003cp\u003eIntroducing yourself in writing 386\u003c\/p\u003e \u003cp\u003eWriting to pitch your services 390\u003c\/p\u003e \u003cp\u003eCreating letters that get you in 392\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens\u003c\/b\u003e\u003cb\u003e 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Ten (or So) Ways to Grow Your Personal Power with Writing\u003c\/b\u003e \u003cb\u003e403\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse Writing to Problem-Solve 403\u003c\/p\u003e \u003cp\u003eWrite a “Pro” and “Con” List 404\u003c\/p\u003e \u003cp\u003eHandwrite to Spark Creativity 404\u003c\/p\u003e \u003cp\u003eWrite to Take Charge of Your Emotions 405\u003c\/p\u003e \u003cp\u003eTake Notes about Your Work 405\u003c\/p\u003e \u003cp\u003eTake the Meeting Notes 406\u003c\/p\u003e \u003cp\u003eTake Notes of Your Anytime Ideas 406\u003c\/p\u003e \u003cp\u003ePrepare for Confrontation 406\u003c\/p\u003e \u003cp\u003eWrite a Long-Range Career Plan 407\u003c\/p\u003e \u003cp\u003eCreate Profiles of Your VIPs 407\u003c\/p\u003e \u003cp\u003eWrite Gratefully 408\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Ten Steps to Writing Your Own Book\u003c\/b\u003e\u003cb\u003e 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnvision Your Finished Book 410\u003c\/p\u003e \u003cp\u003eCreate an Elevator Speech for Your Book 411\u003c\/p\u003e \u003cp\u003eThink about Marketing — Early 411\u003c\/p\u003e \u003cp\u003eBreak the Writing into Pieces 412\u003c\/p\u003e \u003cp\u003eCreate a Folder System 413\u003c\/p\u003e \u003cp\u003eAssess the Practicalities 413\u003c\/p\u003e \u003cp\u003eWrite a Proposal 414\u003c\/p\u003e \u003cp\u003eDraft the Copy 415\u003c\/p\u003e \u003cp\u003eLiven Up Your Content 416\u003c\/p\u003e \u003cp\u003eCheck Out Self-Publishing Options 417\u003c\/p\u003e \u003cp\u003eIndex 418\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNatalie Canavor's\u003c\/b\u003e career spans national magazine editing, journalism, corporate communications and public relations. Her writing for business media, professional audiences and \u003ci\u003eThe New York Times\u003c\/i\u003e have won dozens of national and international awards. She has taught advanced writing seminars for NYU and conducts frequent workshops.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eWrite for the right audience\u003c\/li\u003e \u003cli\u003eCraft the perfect message\u003c\/li\u003e \u003cli\u003eInform, persuade and stand out\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003cbr\u003eMake business writing your superpower!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether you're looking for your next job or promotion, or you're a new or future entrepreneur or freelancer, strategic writing can be the key to achieving your goals. This friendly guide shows you how to understand your audiences and create messages that win the \"yes\" you want. You'll learn an easy structure for determining what to say and how to say it that works for every email, proposal, blog, resume, letter, report, website, social post, presentation and video. Plus, discover commonsense techniques for handling technical challenges and improving your own writing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn to plan what you'll say\u003c\/li\u003e \u003cli\u003eCatch and keep reader interest\u003c\/li\u003e \u003cli\u003eCreate the right content\u003c\/li\u003e \u003cli\u003eUse language that gets results\u003c\/li\u003e \u003cli\u003eAdapt to each platform\u003c\/li\u003e \u003cli\u003eWrite for remote work\u003c\/li\u003e \u003cli\u003eFix your own writing problems\u003c\/li\u003e \u003cli\u003eHandle challenging messages\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988874477797,"sku":"NP9781119696698","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119696698.jpg?v=1761781869","url":"https:\/\/k12savings.com\/products\/business-writing-for-dummies-isbn-9781119696698","provider":"K12savings","version":"1.0","type":"link"}