{"product_id":"business-studies-for-dummies-isbn-9781118348116","title":"Business Studies For Dummies","description":"\u003cb\u003eYour hands-on introduction to modern business and business education\u003c\/b\u003e  \u003cp\u003eWhether you're deciding on a course of study, headed to university, or settling down to your first year, \u003ci\u003eBusiness Studies For Dummies\u003c\/i\u003e provides you with a thorough overview of the subjects that form the foundation of a business studies degree.\u003c\/p\u003e \u003cp\u003eYou'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes a clear, engaging, and concise overview of the key topics you'll encounter in your studies\u003c\/li\u003e \u003cli\u003eThe perfect study companion for students\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eBusiness Studies For Dummies,\u003c\/i\u003e you'll be one step ahead of the competition—at university and on the job.\u003c\/p\u003e Introduction 1 \u003cp\u003e\u003cb\u003ePart I: What Is Business? 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Understanding Business and Business Studies 7\u003c\/p\u003e \u003cp\u003eChapter 2: Identifying the Internal and External Influences on Business 21\u003c\/p\u003e \u003cp\u003eChapter 3: Using Business Analyses 37\u003c\/p\u003e \u003cp\u003eChapter 4: Making Decisions 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: How Business Works 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Structuring and Evolving Organisations 77\u003c\/p\u003e \u003cp\u003eChapter 6: Meeting Stakeholder Demands 91\u003c\/p\u003e \u003cp\u003eChapter 7: Organising for Success 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: How to Be a Business and Do Business 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Understanding Business Strategy 121\u003c\/p\u003e \u003cp\u003eChapter 9: Creating Great Products and Services 137\u003c\/p\u003e \u003cp\u003eChapter 10: Marketing Your Products or Services 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Money, Money, Money 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Understanding Finance 173\u003c\/p\u003e \u003cp\u003eChapter 12: Structuring Accounts 193\u003c\/p\u003e \u003cp\u003eChapter 13: Investing in the Present and in the Future 211\u003c\/p\u003e \u003cp\u003eChapter 14: Using Numbers in Business 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Awkward Bit: The People! 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Knowing People 247\u003c\/p\u003e \u003cp\u003eChapter 16: Managing Human Resources 269\u003c\/p\u003e \u003cp\u003eChapter 17: Handling Employee Relations 289\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: Putting It All Together 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Examining Operations 309\u003c\/p\u003e \u003cp\u003eChapter 19: Delivering Great Projects 327\u003c\/p\u003e \u003cp\u003eChapter 20: Using Technology to Your Best Advantage 341\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VII: The Part of Tens 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Tips for Succeeding at Business School 359\u003c\/p\u003e \u003cp\u003eChapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367\u003c\/p\u003e \u003cp\u003eIndex 375\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eRichard Pettinger, MBA,\u003c\/b\u003e is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc\/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn about:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eOrganisational structures and stakeholders\u003c\/li\u003e \u003cli\u003eAccounting and finance, marketing and publicity\u003c\/li\u003e \u003cli\u003eHuman resources, management and leadership\u003c\/li\u003e \u003cli\u003eThe role of technology in businesses today\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eStay a step ahead of the competition – at university and on the job\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWhether you're trying to decide if business is the best course of study for you, you're settling into your first year at university or you want to fill in the gaps of a business education on your own, this is the book for you. Written by an expert in the field, it supplies you with a solid foundation in all of the subjects covered in a typical business studies programme – from business start-ups to analytics, human resources to finance and accounting and more. \u003c\/p\u003e\u003cli\u003e\n\u003cb\u003eSee how companies are organised\u003c\/b\u003e – learn about different types of organisational structures and how teams, departments and divisions function separately and how they interact\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGet a handle on operations\u003c\/b\u003e – get the lowdown on business operations and the demands that production and service delivery place on companies\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSort out strategy\u003c\/b\u003e – discover the central role strategy plays in business and why it's important to have a core strategic position to guide every aspect of ongoing business development\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eKnow why marketing matters\u003c\/b\u003e – find out why marketing is so crucial to success and the role it plays in everything from product development to customer engagement\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMake sense of business finance\u003c\/b\u003e – get up to speed on the numbers side of business, from accounting to leverage, financial reporting to calculating ROI\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFactor in the human element\u003c\/b\u003e – learn how to get the best from people in business by exploring business culture, leadership, employee recruitment and motivation\u003c\/li\u003e   \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA bird's-eye view of different types of business organisations\u003c\/li\u003e \u003cli\u003eHow great products and services are created\u003c\/li\u003e \u003cli\u003eTraditional and up-to-the-minute marketing strategies and tools\u003c\/li\u003e \u003cli\u003eInsights into the behavioural issues that can make or break a business\u003c\/li\u003e \u003cli\u003eAn explanation of the critical role technology plays in business\u003c\/li\u003e \u003cli\u003ePriceless tips on how to succeed in business school\u003c\/li\u003e \u003cli\u003eActivities for broadening your knowledge and understanding\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988873724133,"sku":"NP9781118348116","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118348116.jpg?v=1761781867","url":"https:\/\/k12savings.com\/products\/business-studies-for-dummies-isbn-9781118348116","provider":"K12savings","version":"1.0","type":"link"}