{"product_id":"business-plans-for-dummies-isbn-9781119866374","title":"Business Plans For Dummies","description":"\u003cb\u003ePlan to succeed as an entrepreneur—we show you how\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBusiness Plans For Dummies\u003c\/i\u003e can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. \u003c\/p\u003e\u003cp\u003eUpdates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business—and how you can use social media to influence your customers right back. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn the ins and out of creating a business plan that will actually work\u003c\/li\u003e \u003cli\u003eSet effective goals and objectives so your business can find success\u003c\/li\u003e \u003cli\u003eWow investors with your knowledge of today's important business trends\u003c\/li\u003e \u003cli\u003eMap out your finances, marketing plan, and operational blueprint—then confidently get to work!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eChallenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntroduction \u003c\/b\u003e\u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 3\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 4\u003c\/p\u003e \u003cp\u003eBeyond the Book 4\u003c\/p\u003e \u003cp\u003eWhere to Go From Here 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Business Plans 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Preparing to Do a Business Plan\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Your Planning Resources 8\u003c\/p\u003e \u003cp\u003eChecking out the variety of sources out there 9\u003c\/p\u003e \u003cp\u003eSurfing the Internet 9\u003c\/p\u003e \u003cp\u003ePurchasing business-planning software 12\u003c\/p\u003e \u003cp\u003eSeeking professional help 12\u003c\/p\u003e \u003cp\u003eFinding friendly advice 13\u003c\/p\u003e \u003cp\u003eAssembling Your Planning Team 14\u003c\/p\u003e \u003cp\u003eSetting the ground rules 15\u003c\/p\u003e \u003cp\u003eDelegating responsibility 15\u003c\/p\u003e \u003cp\u003ePutting Your Plan on Paper or in Cyberspace 16\u003c\/p\u003e \u003cp\u003eExecutive summary 17\u003c\/p\u003e \u003cp\u003eCompany overview 18\u003c\/p\u003e \u003cp\u003eBusiness environment 19\u003c\/p\u003e \u003cp\u003eCompany description 19\u003c\/p\u003e \u003cp\u003eCompany strategy 20\u003c\/p\u003e \u003cp\u003eFinancial review 20\u003c\/p\u003e \u003cp\u003eAction plan 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Understanding the Importance of a Business Plan\u003c\/b\u003e\u003cb\u003e 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBringing Your Ideas into Focus 24\u003c\/p\u003e \u003cp\u003eLooking forward 25\u003c\/p\u003e \u003cp\u003eLooking back 26\u003c\/p\u003e \u003cp\u003eLooking around 27\u003c\/p\u003e \u003cp\u003eTaking the first step 27\u003c\/p\u003e \u003cp\u003eUnderstanding the Planning behind the Plan 28\u003c\/p\u003e \u003cp\u003eIs planning an art or science? 28\u003c\/p\u003e \u003cp\u003eWhy planning matters 29\u003c\/p\u003e \u003cp\u003eSatisfying Your Audience 30\u003c\/p\u003e \u003cp\u003eVenture capital 31\u003c\/p\u003e \u003cp\u003eBankers, backers, and bootstrappers 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Setting Off in the Right Direction\u003c\/b\u003e\u003cb\u003e 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Why Values Matter 40\u003c\/p\u003e \u003cp\u003eFacing tough choices 40\u003c\/p\u003e \u003cp\u003eWeighing utilitarianism and other philosophies 41\u003c\/p\u003e \u003cp\u003eApplying ethics and the law 42\u003c\/p\u003e \u003cp\u003eGetting caught lost and unprepared, if not naked and afraid 43\u003c\/p\u003e \u003cp\u003eUnderstanding the value of having values 44\u003c\/p\u003e \u003cp\u003eClarifying Your Company Values 46\u003c\/p\u003e \u003cp\u003ePutting together your values statement 46\u003c\/p\u003e \u003cp\u003eFollowing through with your values 48\u003c\/p\u003e \u003cp\u003eCreating Your Company’s Vision Statement 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Charting the Proper Course\u003c\/b\u003e\u003cb\u003e 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Your Company’s Mission Statement 52\u003c\/p\u003e \u003cp\u003eGetting started 52\u003c\/p\u003e \u003cp\u003eCapturing your business (\u003ci\u003ein \u003c\/i\u003e50 words or less) 55\u003c\/p\u003e \u003cp\u003eIntroducing Goals and Objectives 57\u003c\/p\u003e \u003cp\u003eWhy bother? 57\u003c\/p\u003e \u003cp\u003eGoals versus objectives 58\u003c\/p\u003e \u003cp\u003eEfficiency versus effectiveness 60\u003c\/p\u003e \u003cp\u003eMinding Your Own Business: Setting Goals and Objectives 61\u003c\/p\u003e \u003cp\u003eCreating your business goals 61\u003c\/p\u003e \u003cp\u003eLaying out your objectives 62\u003c\/p\u003e \u003cp\u003eMatching goals and objectives with your mission 62\u003c\/p\u003e \u003cp\u003eTiming is everything 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Describing Your Marketplace 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Examining the Business Environment\u003c\/b\u003e\u003cb\u003e 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Your Business 70\u003c\/p\u003e \u003cp\u003eAnalyzing Your Industry 71\u003c\/p\u003e \u003cp\u003eConfiguring the structure 73\u003c\/p\u003e \u003cp\u003eMeasuring the markets 75\u003c\/p\u003e \u003cp\u003eRemembering the relationships 78\u003c\/p\u003e \u003cp\u003eFiguring out the finances 80\u003c\/p\u003e \u003cp\u003eComing up with supporting data 82\u003c\/p\u003e \u003cp\u003eRecognizing Critical Success Factors 85\u003c\/p\u003e \u003cp\u003eAdopting new technologies, procedures, and policies 86\u003c\/p\u003e \u003cp\u003eGetting a handle on what counts most 86\u003c\/p\u003e \u003cp\u003eDetermining what drives your business 86\u003c\/p\u003e \u003cp\u003eLooking for a great location 87\u003c\/p\u003e \u003cp\u003eDealing with distribution 87\u003c\/p\u003e \u003cp\u003eMarketing mind games 87\u003c\/p\u003e \u003cp\u003eGetting along with government regulation 88\u003c\/p\u003e \u003cp\u003eSWOT: Preparing for Opportunities and Threats 89\u003c\/p\u003e \u003cp\u003eFinding warm and soothing waters 89\u003c\/p\u003e \u003cp\u003eScanning for clouds on the horizon, ice on the water, or worse 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Slicing and Dicing Markets\u003c\/b\u003e\u003cb\u003e 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeparating Customers into Groups 96\u003c\/p\u003e \u003cp\u003eIdentifying Market Segments 98\u003c\/p\u003e \u003cp\u003eWho buys 99\u003c\/p\u003e \u003cp\u003eWhat customers buy 103\u003c\/p\u003e \u003cp\u003eWhy customers buy 107\u003c\/p\u003e \u003cp\u003eFinding Useful Market Segments 110\u003c\/p\u003e \u003cp\u003eIs the segment the right size? 110\u003c\/p\u003e \u003cp\u003eCan you identify the customers? 111\u003c\/p\u003e \u003cp\u003eCan you reach the market? 111\u003c\/p\u003e \u003cp\u003eBecoming Market Driven 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Getting Up Close and Personal with Customers\u003c\/b\u003e\u003cb\u003e 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeeping Track of the Big Picture 118\u003c\/p\u003e \u003cp\u003eCategorizing Your Customers 119\u003c\/p\u003e \u003cp\u003eComparing generations 120\u003c\/p\u003e \u003cp\u003eDefining your good customers 121\u003c\/p\u003e \u003cp\u003eHandling your not-so-best customers 122\u003c\/p\u003e \u003cp\u003eScoping out the other guy’s customers 123\u003c\/p\u003e \u003cp\u003eDiscovering the Ways Customers Behave 124\u003c\/p\u003e \u003cp\u003eUnderstanding customer needs 125\u003c\/p\u003e \u003cp\u003eDetermining customer motives 127\u003c\/p\u003e \u003cp\u003eFiguring Out How Customers Make Choices 128\u003c\/p\u003e \u003cp\u003eRealizing perceptions are reality 128\u003c\/p\u003e \u003cp\u003eSetting in motion the five steps to adoption 129\u003c\/p\u003e \u003cp\u003eUnderstanding the Global Customer 130\u003c\/p\u003e \u003cp\u003eServing Your Customers Better 132\u003c\/p\u003e \u003cp\u003eLooking at a Special Case: Business Customers 134\u003c\/p\u003e \u003cp\u003eFilling secondhand demand 135\u003c\/p\u003e \u003cp\u003eDecision-making as a formal affair 136\u003c\/p\u003e \u003cp\u003eKnowing the forces to be reckoned with 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Covering Your Competition\u003c\/b\u003e\u003cb\u003e 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Value of Competitors 140\u003c\/p\u003e \u003cp\u003eIdentifying Your Real Competitors 142\u003c\/p\u003e \u003cp\u003eConsidering competition based on customer choice 143\u003c\/p\u003e \u003cp\u003ePaying attention to product usage and unexpected new competition 146\u003c\/p\u003e \u003cp\u003eSpotting strategic groups 147\u003c\/p\u003e \u003cp\u003eFocusing on future competition 149\u003c\/p\u003e \u003cp\u003eTracking Your Competitors’ Actions 151\u003c\/p\u003e \u003cp\u003eDetermining competitors’ capabilities 151\u003c\/p\u003e \u003cp\u003eAssessing competitors’ strategies 153\u003c\/p\u003e \u003cp\u003ePredicting Your Competitors’ Moves 155\u003c\/p\u003e \u003cp\u003eFiguring out competitors’ goals 155\u003c\/p\u003e \u003cp\u003eUncovering competitors’ assumptions 156\u003c\/p\u003e \u003cp\u003eCompeting to Win 158\u003c\/p\u003e \u003cp\u003eOrganizing facts and figures 158\u003c\/p\u003e \u003cp\u003eChoosing your battles 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Weighing Your Company’s Prospects 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Assessing Where You Stand Today\u003c\/b\u003e\u003cb\u003e 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDoing Situation Analysis 164\u003c\/p\u003e \u003cp\u003eIdentifying Strengths and Weaknesses 165\u003c\/p\u003e \u003cp\u003eKeeping frames of reference 165\u003c\/p\u003e \u003cp\u003eDefining capabilities and resources 166\u003c\/p\u003e \u003cp\u003eMonitoring critical success factors 177\u003c\/p\u003e \u003cp\u003eAnalyzing Your Situation in 3-D 180\u003c\/p\u003e \u003cp\u003eGetting a glance at competitors 180\u003c\/p\u003e \u003cp\u003eCompleting your SWOT analysis 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Profiting from Your Business Plan\u003c\/b\u003e\u003cb\u003e 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDescribing What You Do Best 184\u003c\/p\u003e \u003cp\u003eLooking at the links in a value chain 184\u003c\/p\u003e \u003cp\u003eForging your value chain 187\u003c\/p\u003e \u003cp\u003eUnderstanding your value proposition 189\u003c\/p\u003e \u003cp\u003ePutting Together a Business Model 190\u003c\/p\u003e \u003cp\u003eHow will you make money? 191\u003c\/p\u003e \u003cp\u003eHow’s your timing? 193\u003c\/p\u003e \u003cp\u003eMaking Your Business Model Work 193\u003c\/p\u003e \u003cp\u003eSearching for a competitive advantage 194\u003c\/p\u003e \u003cp\u003eFocusing on core competence 195\u003c\/p\u003e \u003cp\u003eSustaining an advantage over time 196\u003c\/p\u003e \u003cp\u003eEarmarking Resources 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Figuring Out the Financial Details\u003c\/b\u003e\u003cb\u003e 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReading Income Statements 203\u003c\/p\u003e \u003cp\u003eRendering revenue 203\u003c\/p\u003e \u003cp\u003eCalculating costs 205\u003c\/p\u003e \u003cp\u003ePondering profits 206\u003c\/p\u003e \u003cp\u003eInterpreting Balance Sheets 206\u003c\/p\u003e \u003cp\u003eAscertaining assets 207\u003c\/p\u003e \u003cp\u003eCategorizing liabilities and owners’ equity 210\u003c\/p\u003e \u003cp\u003eExamining Cash-Flow Statements 211\u003c\/p\u003e \u003cp\u003eMoving money: Cash in and cash out 213\u003c\/p\u003e \u003cp\u003eWatching cash levels rise and fall 214\u003c\/p\u003e \u003cp\u003eEvaluating Financial Ratios 214\u003c\/p\u003e \u003cp\u003eMeeting short-term obligations 215\u003c\/p\u003e \u003cp\u003eRemembering long-term responsibilities 217\u003c\/p\u003e \u003cp\u003eReading relative profitability 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Forecasting and Budgeting\u003c\/b\u003e\u003cb\u003e 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstructing a Financial Forecast 222\u003c\/p\u003e \u003cp\u003ePiecing together your pro-forma income statement 224\u003c\/p\u003e \u003cp\u003eEstimating your balance sheet 228\u003c\/p\u003e \u003cp\u003eProjecting your cash flow 230\u003c\/p\u003e \u003cp\u003eExploring Alternative Financial Forecasts 231\u003c\/p\u003e \u003cp\u003eUtilizing the DuPont formula 231\u003c\/p\u003e \u003cp\u003eAnswering a what-if analysis 233\u003c\/p\u003e \u003cp\u003eMaking a Budget 233\u003c\/p\u003e \u003cp\u003eLooking inside the budget 234\u003c\/p\u003e \u003cp\u003eCreating your budget 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Looking to the Future 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Confronting Uncertainty\u003c\/b\u003e\u003cb\u003e 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Dangers of Ignoring Change 242\u003c\/p\u003e \u003cp\u003eDefining the Dimensions of Change 243\u003c\/p\u003e \u003cp\u003eGovernmental trends 244\u003c\/p\u003e \u003cp\u003eEconomic trends 248\u003c\/p\u003e \u003cp\u003eCultural trends 253\u003c\/p\u003e \u003cp\u003eTechnological trends 255\u003c\/p\u003e \u003cp\u003eAnticipating Change 259\u003c\/p\u003e \u003cp\u003ePreparing for a Changing Future 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Thinking Strategically\u003c\/b\u003e\u003cb\u003e 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eApplying Off-the-Shelf Strategies 266\u003c\/p\u003e \u003cp\u003eLeading with low costs 268\u003c\/p\u003e \u003cp\u003eStanding out in a crowd 274\u003c\/p\u003e \u003cp\u003eFocusing on focus 276\u003c\/p\u003e \u003cp\u003eChanging Your Boundaries 279\u003c\/p\u003e \u003cp\u003eThe evolution of new strategic models 279\u003c\/p\u003e \u003cp\u003eOutsourcing and offshoring 280\u003c\/p\u003e \u003cp\u003eLeading and Following 281\u003c\/p\u003e \u003cp\u003eMarket-leader strategies 282\u003c\/p\u003e \u003cp\u003eMarket-follower strategies 282\u003c\/p\u003e \u003cp\u003eTailoring Your Own Strategy 284\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Growing Up, Growing Bigger, and Growing Old\u003c\/b\u003e\u003cb\u003e 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFacing Up to the Product Life Cycle 286\u003c\/p\u003e \u003cp\u003eStarting out 287\u003c\/p\u003e \u003cp\u003eGrowing up 288\u003c\/p\u003e \u003cp\u003eMaturing in middle age 288\u003c\/p\u003e \u003cp\u003eRiding out the senior stretch 290\u003c\/p\u003e \u003cp\u003eGauging where you are now 290\u003c\/p\u003e \u003cp\u003eFinding Ways to Expand 292\u003c\/p\u003e \u003cp\u003eSame product and same market 294\u003c\/p\u003e \u003cp\u003eNew market or new product 296\u003c\/p\u003e \u003cp\u003eNew product and new market 300\u003c\/p\u003e \u003cp\u003eManaging Your Product Portfolio 302\u003c\/p\u003e \u003cp\u003eUtilizing strategic business units 302\u003c\/p\u003e \u003cp\u003eAiming for the stars 304\u003c\/p\u003e \u003cp\u003eAsking Two Final Questions About Growth 309\u003c\/p\u003e \u003cp\u003eKnowing that, yes, growth is good 309\u003c\/p\u003e \u003cp\u003eManaging growth wisely 310\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Putting Your Business Plan into Action 313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Shaping and Shape-Shifting Your Organization\u003c\/b\u003e\u003cb\u003e 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognizing That Form Follows Function 315\u003c\/p\u003e \u003cp\u003ePutting Together an Effective Organization 317\u003c\/p\u003e \u003cp\u003eChoosing a basic design 317\u003c\/p\u003e \u003cp\u003eFocusing on a functional model 318\u003c\/p\u003e \u003cp\u003eDivvying up duties with a divisional form 318\u003c\/p\u003e \u003cp\u003eSharing talents with the matrix format 319\u003c\/p\u003e \u003cp\u003eDealing with too many chefs in the kitchen 320\u003c\/p\u003e \u003cp\u003eFinding what’s right for you 321\u003c\/p\u003e \u003cp\u003eThinking and Organizing for the Future 322\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Leading the Way\u003c\/b\u003e\u003cb\u003e 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEncouraging Leadership Roles 326\u003c\/p\u003e \u003cp\u003eLeading from the front or the back 326\u003c\/p\u003e \u003cp\u003eLooking at leadership styles 327\u003c\/p\u003e \u003cp\u003eDeveloping Business Skills (And Having the Right Personality Traits) 328\u003c\/p\u003e \u003cp\u003eEvaluating personality traits 328\u003c\/p\u003e \u003cp\u003eDistinguishing appropriate skills 329\u003c\/p\u003e \u003cp\u003eCreating the Right Culture 330\u003c\/p\u003e \u003cp\u003eFollowing Through with Your Vision 332\u003c\/p\u003e \u003cp\u003eBringing Your Plan to Life (And Making a Final Check) 333\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Ten (Or So) Signs That Your Business Plan Needs Refreshing — or Worse\u003c\/b\u003e\u003cb\u003e 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Business Goals Change Abruptly 338\u003c\/p\u003e \u003cp\u003eYou Don’t Meet Your Plan Milestones 338\u003c\/p\u003e \u003cp\u003eNew Technology Makes a Splash 338\u003c\/p\u003e \u003cp\u003eImportant Customers Walk Away 339\u003c\/p\u003e \u003cp\u003eThe Competition Heats Up 339\u003c\/p\u003e \u003cp\u003eProduct Demand Falls Sharply 339\u003c\/p\u003e \u003cp\u003eRevenues Go Down or Costs Go Up 340\u003c\/p\u003e \u003cp\u003eCompany Morale Slumps 340\u003c\/p\u003e \u003cp\u003eKey Financial Projections Don’t Pan Out 340\u003c\/p\u003e \u003cp\u003eToo Much Growth, Too Fast 341\u003c\/p\u003e \u003cp\u003eAn Unwanted Surprise Pops Up 341\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Ten (Or So) Questions to Ask about Your Plan\u003c\/b\u003e\u003cb\u003e 343\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre Your Goals and Mission in Sync? 343\u003c\/p\u003e \u003cp\u003eCan You Point to Major Opportunities? 344\u003c\/p\u003e \u003cp\u003eHave You Prepared for Threats? 344\u003c\/p\u003e \u003cp\u003eDo You Know Your Customers? 344\u003c\/p\u003e \u003cp\u003eCan You Track Your Competitors? 345\u003c\/p\u003e \u003cp\u003eDo You Know Your Strengths and Weaknesses? 345\u003c\/p\u003e \u003cp\u003eDoes Your Strategy Make Sense? 346\u003c\/p\u003e \u003cp\u003eCan You Stand Behind the Numbers? 346\u003c\/p\u003e \u003cp\u003eAre You Really Ready for Change? 346\u003c\/p\u003e \u003cp\u003eIs Your Plan Concise and Up-to-Date? 347\u003c\/p\u003e \u003cp\u003eWhat’s the Worst That Can Happen, and How Will You Deal with It? 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Ten (Or So) Business-Planning Never-Evers\u003c\/b\u003e\u003cb\u003e 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFailing to Plan in the First Place 349\u003c\/p\u003e \u003cp\u003eShrugging Off Values and Vision 350\u003c\/p\u003e \u003cp\u003eSecond-Guessing the Customer 350\u003c\/p\u003e \u003cp\u003eUnderestimating Your Competition 350\u003c\/p\u003e \u003cp\u003eIgnoring Your Strengths 351\u003c\/p\u003e \u003cp\u003eMistaking a Budget for a Plan 351\u003c\/p\u003e \u003cp\u003eShying Away from Reasonable Risk 351\u003c\/p\u003e \u003cp\u003eAllowing One Person to Dominate a Plan 352\u003c\/p\u003e \u003cp\u003eBeing Afraid to Change 352\u003c\/p\u003e \u003cp\u003eForgetting to Motivate and Reward 352\u003c\/p\u003e \u003cp\u003eFaking It 353\u003c\/p\u003e \u003cp\u003eAppendix: A Sample Business Plan 355\u003c\/p\u003e \u003cp\u003eIndex 381\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePaul Tiffany, PhD,\u003c\/b\u003e is a professor at the Haas School of Business, UC Berkeley, where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSteven D. Peterson, PhD,\u003c\/b\u003e is the senior partner and founder of the management tool development company Strategic Play Technologies.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSolid business planning in a crazy time \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCrafting a business plan is about more than just filling out a template—a statement truer today than ever. For new entrepreneurs and up-and-running business owners alike, \u003ci\u003eBusiness Plans For Dummies\u003c\/i\u003e is an essential guide, now full of critical updates, to positioning yourself in today’s fast-paced digital markets. Understand today’s business world and what it means for you, and put together a plan that will keep you relevant, no matter what happens. This book walks you through it. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eMarket position and disruption\u003c\/li\u003e \u003cli\u003eFinancial details and funding\u003c\/li\u003e \u003cli\u003eIdentifying your customers\u003c\/li\u003e \u003cli\u003ePivoting with the changing times\u003c\/li\u003e \u003cli\u003eAnalyzing the competition\u003c\/li\u003e \u003cli\u003eForecasting and budgeting\u003c\/li\u003e \u003cli\u003eIncorporating flexibility\u003c\/li\u003e \u003cli\u003eDiversity and CSR in your plan\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988872806629,"sku":"NP9781119866374","price":31.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119866374.jpg?v=1761781862","url":"https:\/\/k12savings.com\/products\/business-plans-for-dummies-isbn-9781119866374","provider":"K12savings","version":"1.0","type":"link"}