{"product_id":"business-model-generation-isbn-9780470876411","title":"Business Model Generation","description":"\u003ci\u003eBusiness Model Generation\u003c\/i\u003e is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need \u003ci\u003eBusiness Model Generation\u003c\/i\u003e. \u003cp\u003eCo-created by 470 \"Business Model Canvas\" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Model Generation\u003c\/i\u003e features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to \"the business model generation!\"\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Canvas\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefinition of a Business Model 14\u003c\/p\u003e \u003cp\u003eThe 9 Building Blocks 16\u003c\/p\u003e \u003cp\u003eThe Business Model Canvas 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Patterns\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnbundling Business Models 56\u003c\/p\u003e \u003cp\u003eThe Long Tail 66\u003c\/p\u003e \u003cp\u003eMulti-Sided Platforms 76\u003c\/p\u003e \u003cp\u003eFREE as a Business Model 88\u003c\/p\u003e \u003cp\u003eOpen Business Models 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Design \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCustomer Insights 126\u003c\/p\u003e \u003cp\u003eIdeation 134\u003c\/p\u003e \u003cp\u003eVisual Thinking 146\u003c\/p\u003e \u003cp\u003ePrototyping 160\u003c\/p\u003e \u003cp\u003eStorytelling 170\u003c\/p\u003e \u003cp\u003eScenarios 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Model Environment 200\u003c\/p\u003e \u003cp\u003eEvaluating Business Models 212\u003c\/p\u003e \u003cp\u003eBusiness Model Perspective on Blue Ocean Strategy 226\u003c\/p\u003e \u003cp\u003eManaging Multiple Business Models 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Process\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Model Design Process 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOutlook\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOutlook 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAfterword\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere did this book come from? 274\u003c\/p\u003e \u003cp\u003eReferences 276\u003c\/p\u003e \"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.\" (\u003ci\u003eAnglohigher.com\u003c\/i\u003e, May 2011). \u003cp\u003e\"... this handbook is likely to prove an excellent help for evaluating business models\" (\u003ci\u003eAnatello.com\u003c\/i\u003e, July 2011)\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBusiness Model Generation\u003c\/b\u003e \u003ci\u003eis a practical, inspiring handbook for anyone striving to improve a business model — or craft a new one.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS\u003c\/b\u003e \u003ci\u003eBusiness Model Generation\u003c\/i\u003e will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCO-CREATED BY 470 STRATEGY PRACTITIONERS\u003c\/b\u003e \u003ci\u003eBusiness Model Generation\u003c\/i\u003e practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDESIGNED FOR DOERS \u003c\/b\u003e \u003ci\u003eBusiness Model Generation\u003c\/i\u003e is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations. \u003c\/p\u003e\u003cp\u003eDisruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBusiness Model Generation\u003c\/b\u003e offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988872315109,"sku":"NP9780470876411","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470876411.jpg?v=1761781861","url":"https:\/\/k12savings.com\/products\/business-model-generation-isbn-9780470876411","provider":"K12savings","version":"1.0","type":"link"}