{"product_id":"business-gamification-for-dummies-isbn-9781118466933","title":"Business Gamification For Dummies","description":"\u003cb\u003eThe easy way to grasp and use gamification concepts in business\u003c\/b\u003e \u003cp\u003eGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Gamification For Dummies\u003c\/i\u003e explains how you can apply the principles of this strategic concept to your own business model.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow gamification evolved from Farmville\/Zynga and Facebook and is now something that can be applied to the work environment\u003c\/li\u003e \u003cli\u003eHow to build a successful gamification program\u003c\/li\u003e \u003cli\u003eHow to entice and retain customers using gamification\u003c\/li\u003e \u003cli\u003eHow to drive employee behavior inside your organization\u003c\/li\u003e \u003cli\u003eReal-world illustrations of gamification at work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.\u003c\/p\u003e  Introduction 1  \u003cp\u003e\u003cb\u003ePart I: Basic Training: Grasping the Basics 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Gamifi -wha? Introducing Gamification 9\u003c\/p\u003e \u003cp\u003eChapter 2: Head Case: Understanding What Makes Users Tick 23\u003c\/p\u003e \u003cp\u003eChapter 3: Object Lesson: Establishing Business Objectives 37\u003c\/p\u003e \u003cp\u003eChapter 4: Target Practice: Targeting Desired Behaviors 51\u003c\/p\u003e \u003cp\u003eChapter 5: You Win! The Rewards of Rewarding 65\u003c\/p\u003e \u003cp\u003eChapter 6: Game On: Understanding Game Mechanics 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Decisions, Decisions: Choosing a Gamification Framework 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Freeze Frame: Understanding Gamification Frameworks 115\u003c\/p\u003e \u003cp\u003eChapter 8: Customer-Facing Frameworks 131\u003c\/p\u003e \u003cp\u003eChapter 9: Employee-Facing Frameworks 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Getting Your Gamification Program Off the Ground 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Choosing a Gamification Provider 175\u003c\/p\u003e \u003cp\u003eChapter 11: Key Expertise for Your Gamification Team 187\u003c\/p\u003e \u003cp\u003eChapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements 193\u003c\/p\u003e \u003cp\u003eChapter 13: Analyze This: Understanding Analytics 211\u003c\/p\u003e \u003cp\u003eChapter 14: What’s Next: The Future of Gamification 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: The Part of Tens 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Additional Gamification Resources 245\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Great Gamified Sites and Apps 251\u003c\/p\u003e \u003cp\u003eAppendix: Supercharge Your Sales Team with Gamification 257\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKris Duggan\u003c\/b\u003e is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for \u003ci\u003eNUVO \u003c\/i\u003enewsweekly.\u003c\/p\u003e  \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a successful gamification program\u003c\/li\u003e \u003cli\u003eEntice and retain customers\u003c\/li\u003e \u003cli\u003eDrive employee behavior within your organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWant to use gamification concepts in business? Game on!\u003c\/p\u003e \u003cp\u003eInterested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, \u003ci\u003eBusiness Gamification For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGamification 101 — find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives\u003c\/li\u003e \u003cli\u003ePick your path — get a handle on the six types of gamification frameworks — social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge — to decide which is best for your business goals\u003c\/li\u003e \u003cli\u003eGet your game on — discover how to assemble your team and get your gamification program off the ground, whether you're building your own gamification program from scratch or partnering with a provider\u003c\/li\u003e \u003cli\u003eSmart gamification — expand your knowledge with suggested resources for further study and sites and apps that get gamification right\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe lowdown on game mechanics\u003c\/li\u003e \u003cli\u003eWhat makes users tick\u003c\/li\u003e \u003cli\u003eTips on clarifying business objectives\u003c\/li\u003e \u003cli\u003eValued vs. valuable behavior\u003c\/li\u003e \u003cli\u003eThe rewards of rewarding\u003c\/li\u003e \u003cli\u003eThe 4-1-1 on gamification frameworks\u003c\/li\u003e \u003cli\u003eHow to use gamification technology\u003c\/li\u003e \u003cli\u003eAdvice on deploying your gamification program\u003c\/li\u003e \u003cli\u003eThe scoop on analyzing data\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988871561445,"sku":"NP9781118466933","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118466933.jpg?v=1761781857","url":"https:\/\/k12savings.com\/products\/business-gamification-for-dummies-isbn-9781118466933","provider":"K12savings","version":"1.0","type":"link"}