{"product_id":"business-do-isbn-9781119412229","title":"Business-Do","description":"\u003cb\u003ePractical advice for your personal journey, from a self-made billionaire\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBusiness-\u003c\/i\u003eDo is your personal handbook for achieving happiness by systematically turning your dreams into reality. Success looks different to everyone, but author Hiroshi Mikitani exemplifies its essential, universal qualities: as the founder and CEO of Rakuten, Mikitani is a self-made entrepreneur who became Japan's leader in the new global economy—a journey that made him a billionaire. In this book, he shows you how to achieve your own version of success in work and in life. Paying homage to Japan's ethos of quality and discipline, this book shares 89 principles Mikitani has gathered over the course of his remarkable career. These thought-provoking, action-oriented rules show you everything from how useful your dreams are, to the best way to harness the internet, to what management techniques work to the importance of self-improvement. The result: your own powerful, personal playbook straight from the mind of an inspirational trailblazer.\u003c\/p\u003e \u003cp\u003eMikitani guided Rakuten from its 1997 foundation to become one of the world's largest e-commerce platforms, with a still rapidly-expanding global footprint reaching industries including fintech, messaging, digital content, and even drones. This book describes the ideas, thoughts, actions, and philosophies that drove Mikitani to the top.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the myriad ways in which the internet is fundamentally transforming the world\u003c\/li\u003e \u003cli\u003eLearn from a blend of Japanese discipline and commitment to quality and the Silicon Valley approach to business, where collaboration and agility are essential and lucrative\u003c\/li\u003e \u003cli\u003eAdopt data-driven management techniques that constantly question, constantly improve, and empower people to exceptional performance\u003c\/li\u003e \u003cli\u003eShare in Mikitani's optimistic vision, and his industry-specific predictions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHappiness is something you live every day. It is both the result and the critical ingredient of success, and there is plenty to go around. \u003ci\u003eBusiness-\u003c\/i\u003eDo gives you the principles you need on your own journey to success.\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 0 Clean Your Space 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The 10 Core Principles 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e01 All concepts are relative 6\u003c\/p\u003e \u003cp\u003e02 Believe in the power of the moonshot 7\u003c\/p\u003e \u003cp\u003e03 Learn the difference between a group and a team 9\u003c\/p\u003e \u003cp\u003e04 Think about your mindset, skills, and knowledge 11\u003c\/p\u003e \u003cp\u003e05 Question yourself 14\u003c\/p\u003e \u003cp\u003e06 A brand is a flag 16\u003c\/p\u003e \u003cp\u003e07 The internet transformation continues 18\u003c\/p\u003e \u003cp\u003e08 The internet will curate the world’s knowledge and data, but the human touch will still be key 20\u003c\/p\u003e \u003cp\u003e09 Taking action leads to deeper thinking 22\u003c\/p\u003e \u003cp\u003e10 Continuously improve by a fraction. It’s the key to what others call “good luck” 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Personal Development 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Push yourself like a professional (athlete) does 29\u003c\/p\u003e \u003cp\u003e12 Play catch between your left and right brain 31\u003c\/p\u003e \u003cp\u003e13 Plan forward from birth or backward from death 33\u003c\/p\u003e \u003cp\u003e14 Create an objective personality when you’re in the hot seat 35\u003c\/p\u003e \u003cp\u003e15 Never stop learning. Ever 37\u003c\/p\u003e \u003cp\u003e16 Build self-confidence through small successes 39\u003c\/p\u003e \u003cp\u003e17 Always be curious and ambitious 40\u003c\/p\u003e \u003cp\u003e18 Find a partner to play intellectual “catch” with 42\u003c\/p\u003e \u003cp\u003e19 Set clear goals for your actions 44\u003c\/p\u003e \u003cp\u003e20 Remember that great information can come from surprising places 46\u003c\/p\u003e \u003cp\u003e21 Don’t rationalize your behavior as others do 48\u003c\/p\u003e \u003cp\u003e22 Interrogate your intuition with hard numbers 49\u003c\/p\u003e \u003cp\u003e23 Aim to understand the framework 51\u003c\/p\u003e \u003cp\u003e24 Create solutions that break down barriers and reveal new challenges 53\u003c\/p\u003e \u003cp\u003e25 Identify your weaknesses. Fix them or find workarounds 55\u003c\/p\u003e \u003cp\u003e26 Never let your mental energy levels drop 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Value of Relationships 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e27 Offer value-added services. Anything less is meaningless 60\u003c\/p\u003e \u003cp\u003e28 Put yourself in their shoes 61\u003c\/p\u003e \u003cp\u003e29 See the essence of things 63\u003c\/p\u003e \u003cp\u003e30 Size up risk by quantifying it 65\u003c\/p\u003e \u003cp\u003e31 Seek out best practices all around you 67\u003c\/p\u003e \u003cp\u003e32 Listen especially closely to people you disagree with 69\u003c\/p\u003e \u003cp\u003e33 Value the balance between cooperation and competition 72\u003c\/p\u003e \u003cp\u003e34 Teaching others will help you grow 73\u003c\/p\u003e \u003cp\u003e35 Develop win-win relationships 75\u003c\/p\u003e \u003cp\u003e36 Start with good footwork 77\u003c\/p\u003e \u003cp\u003e37 Report, contact, and consult 79\u003c\/p\u003e \u003cp\u003e38 Analyze the situation from all angles 81\u003c\/p\u003e \u003cp\u003e39 Know who and what works, even in tight spots 83\u003c\/p\u003e \u003cp\u003e40 Be courageous 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Get Your Organization Moving 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e41 Numbers give clarity, so set KPIs 87\u003c\/p\u003e \u003cp\u003e42 Pay close attention to resource allocation 89\u003c\/p\u003e \u003cp\u003e43 Lead by teaching 91\u003c\/p\u003e \u003cp\u003e44 Leverage the organization to move faster 93\u003c\/p\u003e \u003cp\u003e45 Harness the power of competition 95\u003c\/p\u003e \u003cp\u003e46 Share the sense of accomplishment 97\u003c\/p\u003e \u003cp\u003e47 Find the bottlenecks 99\u003c\/p\u003e \u003cp\u003e48 Create your own turning point 101\u003c\/p\u003e \u003cp\u003e49 Meet and revive in the morning 102\u003c\/p\u003e \u003cp\u003e50 Think like a manager 103\u003c\/p\u003e \u003cp\u003e51 Create and share a template for success 105\u003c\/p\u003e \u003cp\u003e52 Earn trust within your company 106\u003c\/p\u003e \u003cp\u003e53 Establish symbolic rituals 107\u003c\/p\u003e \u003cp\u003e54 Successful organizations combine pressure and excitement 109\u003c\/p\u003e \u003cp\u003e55 Know that there are two types of speed: velocity and agility 110\u003c\/p\u003e \u003cp\u003e56 Divide into small groups to improve transparency 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Win Every Battle 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e57 Analyze and execute with an eye on the future 115\u003c\/p\u003e \u003cp\u003e58 Hypothesize, then create shikumi 118\u003c\/p\u003e \u003cp\u003e59 Get things done 119\u003c\/p\u003e \u003cp\u003e60 Examine the facts from every angle 121\u003c\/p\u003e \u003cp\u003e61 Keep your eyes on what’s at your feet and what lies ahead 122\u003c\/p\u003e \u003cp\u003e62 Factorize 124\u003c\/p\u003e \u003cp\u003e63 Lean operations generate innovation and growth 126\u003c\/p\u003e \u003cp\u003e64 Think about both vertical and horizontal competition 128\u003c\/p\u003e \u003cp\u003e65 The Mikitani Curve: Quality depends on a 0.5 percent difference in effort 130\u003c\/p\u003e \u003cp\u003e66 Identify what is core and what is missioncritical 132\u003c\/p\u003e \u003cp\u003e67 Deciding not to do something can be the most important thing to do 134\u003c\/p\u003e \u003cp\u003e68 Companies are sumo rings. They need wrestlers 135\u003c\/p\u003e \u003cp\u003e69 Master the timeline 136\u003c\/p\u003e \u003cp\u003e70 The devil is in the details 138\u003c\/p\u003e \u003cp\u003e71 Success is born of failure. Never hesitate to improve 139\u003c\/p\u003e \u003cp\u003e72 Find trends in the numbers 140\u003c\/p\u003e \u003cp\u003e73 Think about value chains 142\u003c\/p\u003e \u003cp\u003e74 To win, close the gaps and add originality 144\u003c\/p\u003e \u003cp\u003e75 No business is special 145\u003c\/p\u003e \u003cp\u003e76 Boost profits by using assets in multiple ways 146\u003c\/p\u003e \u003cp\u003e77 Strategy, execution, and operation 148\u003c\/p\u003e \u003cp\u003e78 No single path leads to success 150\u003c\/p\u003e \u003cp\u003e79 Generate the largest cost advantage to win 151\u003c\/p\u003e \u003cp\u003e80 Create shikumi that will keep generating value 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Nurture a Global Mindset 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e81 The essence of e-commerce is communication 155\u003c\/p\u003e \u003cp\u003e82 Seek information beyond your borders 157\u003c\/p\u003e \u003cp\u003e83 Your network is your best news source; media come second 159\u003c\/p\u003e \u003cp\u003e84 The internet will eliminate national borders. Think global 161\u003c\/p\u003e \u003cp\u003e85 Learn from the world’s best practices 162\u003c\/p\u003e \u003cp\u003e86 Thinking globally will make you stronger locally 163\u003c\/p\u003e \u003cp\u003e87 Thoroughly and humbly analyze past successes 165\u003c\/p\u003e \u003cp\u003e88 It’s never too late 166\u003c\/p\u003e \u003cp\u003eAcknowledgments 169\u003c\/p\u003e \u003cp\u003eIndex 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHIROSHI “MICKEY” MIKITANI\u003c\/b\u003e is founder and CEO of Rakuten, selected by \u003ci\u003eForbes\u003c\/i\u003e as one of the World’s Most Innovative Companies for the past six years. Known throughout the world as a leader in e-commerce, he is a recipient of the Harvard Business School Alumni Achievement Award and author of \u003ci\u003eThe Power To Compete \u003c\/i\u003eand\u003ci\u003e Marketplace 3.0\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003eWithout dreams, we stop moving forward. Dreams are the fuel powering our lives, businesses, and societies. However, without an engine, or process, to harness the skills, knowledge, and talent necessary to realize any specific goal, all dreams go to waste. \u003ci\u003eBusiness-Dō: The Way to Successful Leadership\u003c\/i\u003e, reveals how you can create your own customized blueprints and follow them to where your dreams can take you.\u003c\/p\u003e \u003cp\u003eFor the first time, global e-commerce giant and self-made billionaire Hiroshi “Mickey” Mikitani gives an intimate and revealing look at the foundational principles guiding him and how he personally creates the machinations to reach his astonishing accomplishments. Whether you want to start your own business, learn a foreign language, recover from an injury, or achieve anything else under the sun, this enlightening handbook puts success within your grasp. In his own words, “Mickey” goes in-depth into his philosophical approach to success, while sharing private stories from his meteoric rise to global wealth and celebrity that at once inform and entertain you. \u003c\/p\u003e\u003cp\u003eIn six logical sections, he takes you step by step through eighty-eight focused lessons designed to develop the everyday motivations and techniques you need to create repeatable pathways to your desires. Make this empowering guidebook part of your daily routine for its:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRare, high-level techniques you can practice immediately to ensure your actions and decision-making lead to the fortune you want\u003c\/li\u003e \u003cli\u003eSage advice for expanding your definition of relationships and competition to create win-win outcomes\u003c\/li\u003e \u003cli\u003eA top leadership perspective and toolkit for uniting and motivating everyone in an organization to deliver top-notch performances day after day—including yourself\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eApply \u003ci\u003eBusiness-Dō\u003c\/i\u003e to all your aspirations and see for yourself what it’s like to turn your dreams into reality.  \u003c\/p\u003e\u003cp\u003e“Great learners make great teachers, and Mickey is one of the most committed learners I know. Here, he shares the rules, values, and strategies for business success that helped him become one of the world’s leading Internet entrepreneurs. Highly recommended!”\u003c\/p\u003e \u003cp\u003e—\u003cb\u003eReid Hoffman\u003c\/b\u003e, co-founder of LinkedIn and co-author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestsellers \u003ci\u003eThe Alliance\u003c\/i\u003e and \u003ci\u003eThe Startup of You\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“In \u003ci\u003eBusiness\u003c\/i\u003e-Do, Mikitani-san illuminates a pathway for anyone to achieve business success. He mines his rich experience over the last 20 years building one of the world’s most amazing companies to reveal his guiding principles for turning dreams into reality. Mickey is creating the next generation of Japanese management excellence: a disciplined, collaborative work ethic and a mindset and passion to challenge the unknown and create new value that contributes to the world’s overall happiness. Don’t miss out on learning from a true master of the art and science of business.”\u003c\/p\u003e \u003cp\u003e—\u003cb\u003eMarc Benioff\u003c\/b\u003e, Chairman and CEO, Salesforce\u003c\/p\u003e \u003cp\u003e“My co-founder and I benefit every day from Mickey’s leadership rules. He has the rare ability to combine humble servant leadership with aggressive action and appropriate risk taking. This book provides a fantastic guide for entrepreneurs and managers by outlining principles that have made Mickey one of the world’s most respected global business leaders. Leadership of the future must be more like Mickey’s: human, respectful, flexible, and persistent.”\u003c\/p\u003e \u003cp\u003e—\u003cb\u003eJohn Zimmer\u003c\/b\u003e, Lyft Co-founder and President\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eBusiness\u003c\/i\u003e-Do is packed with practical tips for running a business as well as Mickey’s personal philosophy for work and life. His wisdom is relevant for startups and established companies alike.”\u003c\/p\u003e \u003cp\u003e—\u003cb\u003eBen Silbermann\u003c\/b\u003e, CEO, Pinterest\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988870971621,"sku":"NP9781119412229","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119412229.jpg?v=1761781856","url":"https:\/\/k12savings.com\/products\/business-do-isbn-9781119412229","provider":"K12savings","version":"1.0","type":"link"}