{"product_id":"business-beyond-borders-isbn-9781399822275","title":"Business Beyond Borders","description":"\u003cp\u003e\u003cb\u003eINTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES\u003c\/b\u003e\u003cbr\u003eThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBusiness Beyond Borders\u003c\/i\u003e explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government \"handler\" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today.\u003cbr\u003e\u003cbr\u003eWith a summary of the \"golden global rules\" that everyone working in the global 21st century needs to know, \u003ci\u003eBusiness Beyond Borders\u003c\/i\u003e is a celebration of what makes all of us around the world-all so different- simultaneously all the same.\u003c\/p\u003e","brand":"John Murray Business","offers":[{"title":"Default Title","offer_id":47819117035749,"sku":"NP9781399822275","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/696e7e23-9b83-45ac-a0e2-b274004f9971.jpg?v=1767843664","url":"https:\/\/k12savings.com\/products\/business-beyond-borders-isbn-9781399822275","provider":"K12savings","version":"1.0","type":"link"}