Business Across Cultures

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together. Introduction.

1. The organization as a cultural construct.

2. The organization of meaning: introducing value dimensions.

3. Further value dimensions.

4. Corporate culture.

5. Managing change and continuity across cultures.

6. Marketing across cultures.

7. Managing HR dilemmas across cultures.

8. Finance and accounting across cultures.

9. The quest for a new paradigm of international leadership.

10. The reconciling organization.

Notes and bibliography.

Index.

"... readable and informative." (People Management, April 2004)

"... useful and informative ... a valuable asset for any business library." (Management Today, June 2004)

"... very accessible, with some excellent scenarios...an excellent read, if not essential." (Personnel Today, 5th October 2004)

"...a lively, engaging read... (written in a) light-hearted style...." (www.dialogin.com)

FONS TROMPENAARS is Director of Trompenaars Hampden-Turner, an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including Riding the Waves of Culture, Die the Pediestrain Die? and 21 Leaders for the 21st Century.

PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaars Hampden-Turner.

As business becomes more global and our workforces ever more diverse, the issue of culture has become perhaps the single most important issue for leaders and managers to tackle head on.

Most work in this area tends to focus on knowledge of cultures. Business Across Cultures, however, is pioneering in its approach to knowledge for cultures. Trompenaars and Woolliams provide a new framework for dealing with the business implications of culture and provide a practical toolkit for managers and leaders by helping them develop a new mindset for working with and across cultures. There is an entirely different logic flowing through this book, one that breaks away from traditional Anglo-American thinking.

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of subjects handled in the other books of the series. Its particular aim is to provide executives with a cross cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.