{"product_id":"building-your-direct-mail-program-isbn-9780787955298","title":"Building Your Direct Mail Program","description":"In \u003ci\u003eBuilding Your Direct Mail Program—\u003c\/i\u003epart of \u003ci\u003eExcellence in Fundraising Workbook Series—\u003c\/i\u003eGwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. \u003cp\u003eIn addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.\u003c\/p\u003e Understanding Direct Mail Fund Raising.\u003cbr\u003e \u003cbr\u003e Creating Your Case for Support.\u003cbr\u003e \u003cbr\u003e Identifying Your Donors.\u003cbr\u003e \u003cbr\u003e Building Your Donor Base.\u003cbr\u003e \u003cbr\u003e Assembling the Direct Mail Package.\u003cbr\u003e \u003cbr\u003e Planning Your Mailings.\u003cbr\u003e \u003cbr\u003e Assessing Your Costs.\u003cbr\u003e \u003cbr\u003e Testing and Evaluating Your Direct Mail Efforts.\u003cbr\u003e \u003cbr\u003e Thanking Your Donors.\u003cbr\u003e \u003cbr\u003e Putting It All Together.\u003cbr\u003e \u003cbr\u003e Resources. \u003cp\u003e\"Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike.\"\u003cbr\u003e—\u003cb\u003eKim Klein\u003c\/b\u003e, publisher, \u003ci\u003eGrassroots Fundraising Journal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success.\"\u003cbr\u003e—\u003cb\u003eAnn Cameron\u003c\/b\u003e, banker and volunteer board president, La Clinica de la Raza\u003c\/p\u003e \u003cp\u003e\"Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice.\"\u003cbr\u003e—\u003cb\u003eSkip Henderson\u003c\/b\u003e, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School\u003c\/p\u003e \u003cb\u003eGwyneth J. Lister\u003c\/b\u003e, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the \"Outstanding Fundraising Executive Award\" from the National Society of Fund Raising Executives Golden Gate Chapter. Direct mail is the lifeblood of any organization's fundraising program, providing steady income for the annual fund, helping to acquire new donors, creating opportunities to communicate with current donors, and providing valuable information about both donors and prospects. But it is also a highly personal fund raising vehicle-a one-on-one relationship that is developed, nurtured, and maintained. In \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e-the latest book in the \u003ci\u003eExcellence in Fund Raising Workbook Series\u003c\/i\u003e—Gwyneth J. Lister provides the tools to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, the author walks readers step-by-step through the process of creating a strong direct mail program. The book includes nuts-and-bolts information on the basics, from deciding who should receive the direct mail package and working with list brokers to creating and budgeting the package and evaluating the results. Lister also offers specific tips and strategies for all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. In addition, the book is filled with a wealth of handy worksheets, checklists, and tips for avoiding the most common pitfalls. Nonprofit fund raisers, professionals, consultants, and managers will find \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e an invaluable guide to developing one of the key fund raising tools of any organization-a successful direct mail program.","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988868808933,"sku":"NP9780787955298","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787955298.jpg?v=1761781846","url":"https:\/\/k12savings.com\/products\/building-your-direct-mail-program-isbn-9780787955298","provider":"K12savings","version":"1.0","type":"link"}