{"product_id":"building-the-latino-future-isbn-9780470224519","title":"Building the Latino Future","description":"An inspiring collection of success stories from the country's most prominent Latinos, \u003ci\u003eBuilding the Latino Future\u003c\/i\u003e offers and inspiration and advice for Latinos in any industry who want to succeed spectacularly. The future is bright for America?s Latino community; this book lets you learn from the success of such luminaries as actor Edward James Olmos, New Mexico Governor Bill Richardson, former housing secretary Henry Cisneros, NPR correspondent Ray Suarez, and many more.  Foreword: Building the Latino Future (Ken Blanchard, coauthor of \u003ci\u003eThe One Minute Manager\u003c\/i\u003e and \u003ci\u003eThe One Minute Entreprenuer).\u003c\/i\u003e  \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI: FOCUS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Self-Discipline Is Key (\u003ci\u003eEdward James Olmos, Actor, Director, and Community Activist).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2. Thinking for the Electronic Age (\u003ci\u003eDr. Hector Ruiz, CEO and Chairman of Advanced Micro Devices).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3. Never Be Afraid to Succeed (\u003ci\u003eAida Alvarez, Former Administrator, U.S. Small Business Administration).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4. Downhill at 85 Miles per Hour (\u003ci\u003eRuben Gonzalez, Three-Time Olympic Luge Athlete and Author).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5. Success Is within You (\u003ci\u003eDick Gonzales, Former Senior Vice President of Human Resources, Safeway, Inc).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6. Respect All People (\u003ci\u003eBill Richardson, Governor of New Mexico).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7. Focus, Teach, and Learn (\u003ci\u003eDr. Jerry Porras, Professor Emeritus, Stanford University).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8. Success, Built One Venture at a Time (\u003ci\u003eEduardo Rallo, Entrepreneur; Director and COO, Portfolio Management, Pacific Community Ventures)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII: UNITY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. Build on Your Community (\u003ci\u003eHenry Cisneros, Chairman and CEO, American City Vista).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10. Build the Community through Empowerment (\u003ci\u003eRaul Yzaguirre, Former President of the National Council of La Raza).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11. Bridge the Corporate Gap (\u003ci\u003eCarlos Orta, President and CEO, Hispanic Association for Corporate Responsibility).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12. Bring the Network Together (\u003ci\u003eDonna Blancero, PhD, Director, Touro International University College of Business; Vice President of Research, National Society of Hispanic MBAs).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13. Move Out of Your Comfort Zone (\u003ci\u003eDouglas Patino, Philanthropist and Community Leader).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14. Give to the Fullest (\u003ci\u003eJanet Murguia, President and CEO, National Council of La Raza; Executive Producer, Alma Awards).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15. Build Your Empire Together, Rather Than Alone (\u003ci\u003eDavid Lizarraga, Chairman, President, CEO, The East Los Angeles Community Union).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16. Think with the Heart (\u003ci\u003eAlcario and Carmen Castellano, Founders, Castellano Family Foundation).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17. Succeed Together (\u003ci\u003eDr. Frances Morales, Assistant Dean of Students and Director of El Centro Chicano, Stanford University).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIII: TENACITY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18. Push on the Door Until You Get In (\u003ci\u003eRichard Leza, Venture Capitalist; Chairman and CEO, AI Research).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19. The Drive to Win (\u003ci\u003eCharles Patrick Garcia, President, Sterling Hispanic Capital Group Division of Vfinance Investments).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20. The Brooklyn Way (\u003ci\u003eRay Suarez, Senior News Correspondent, National Public Radio).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21. Focus on What Is Right (\u003ci\u003eJeff Garcia, Quarterback, National Football League).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22. Be in the Game (\u003ci\u003eRonnie Lopez, President of Phoenix International Consultants, and Chief of Staff for Former Arizona Governor Babbitt).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23. Flex Your Intellectual Muscle (\u003ci\u003eMartin Cabrera, President and CEO, Cabrera Capital Markets).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24. Achievements That Keep Growing (\u003ci\u003eMiriam Rivera, Former Vice President and Deputy General Counsel, Google, Inc.).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25. People Are Always Watching You (\u003ci\u003eMaria Contreras-Sweet, Chairwoman and CEO, Promerica Bank).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIV: UNIQUE ABILITY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e26. The Vision Is Alive (\u003ci\u003eCheech Marin, Actor, Comic, Artist).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27. Believe in Your Dreams (\u003ci\u003eSusie Castillo, Former Miss USA, Actress).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28. Believe in a Great Script (\u003ci\u003eMoctesuma Esparza, Executive Producer and CEO, Maya Films).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29. Be Prepared for the Bell to Ring (\u003ci\u003eLou Moret, Professional Boxing Referee; Professor, Pepperdine University).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30. From Santee to Stanford (\u003ci\u003eMargarita Quihuis, President and CEO, Hispanic–Net).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31. Dream Big (\u003ci\u003eHector Barreto, Jr., Former Administrator, U.S. Small Business Administration).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32. The Language of Culture (\u003ci\u003eIsabel Valdes, Entrepreneur, Author, Consultant, and Public Speaker).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33. Surround Yourself with Successful People (\u003ci\u003eRudy Beserra, Vice President of Latin Affairs, Coca-Cola).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eV: RESILIENCY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e34. Living a Farmworker’s Dream (\u003ci\u003eMartin Curiel, Vice President, Marketing, Denali Advisors, LLC).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35. Keep a Sense of Pride (\u003ci\u003eMarilou Martinez Stevens, President and CEO, MMS ).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36. Live Big and Reach for the Stars (\u003ci\u003eYsabel Duron, Co-Anchor, KRON TV, San Francisco; Founder and Executive Director, Latinas Contra Cancer).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37. Connect with Your Culture (\u003ci\u003eAlicia Morga, Founder and CEO, Consorte Media).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38. See the Big Picture (\u003ci\u003eLuis Restrepo, CEO, Multitrade Securities).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39. Hope Is Always on Your Side (\u003ci\u003eReverend Luis A. Cortes, Jr., Founder and President, Esperanza USA).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e40. Always Push Yourself (\u003ci\u003eRoberto Medrano, Executive Vice President of Sales and Marketing, Digital Evolution, SOA Software).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e41. Life Experiences Create Strength (\u003ci\u003eDaniel Gutierrez, Author; Founder, and CEO of Pinnacle Achievement Group International).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVI: EDUCATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e42. Listen, Learn, and Educate (\u003ci\u003eRicardo Fernandez, PhD, President, Lehman College, City University of New York).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e43. Aim for the Top (\u003ci\u003eDavid Garcia, PhD, Founder and CEO, CEDRA Corporation).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e44. Communication Is a Powerful Tool (\u003ci\u003eFederico Subervi, PhD, Professor, School of Journalism and Mass Communication, Texas State University).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e45. Motivate Employees to Success (\u003ci\u003eSara Martinez Tucker, Former President and CEO, Hispanic Scholarship Fund).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e46. Hispanics on the Move (\u003ci\u003eJose Antonio Tijerino, President and CEO, Hispanic Heritage Foundation).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e47. Answering the Spiritual Calling (\u003ci\u003eDr. Ana Maria Pineda, Professor of Religious Studies, Santa Clara University).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e48. Instilling Faith in Lower-Income Communities (\u003ci\u003eLeo Chavez, President\/Superintendent, Sierra College, Rocklin, California).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e49. Build Confidence in Latinos (\u003ci\u003eElva D. Diaz, Assistant Professor, University of California at Davis).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e  \u003cb\u003eFrank Carbajal\u003c\/b\u003e lives in Santa Clara, California, where he is President of Es Tiempo, a coaching firm specializing in life and business coaching for small business owners and entrepreneurs in Silicon Valley. He holds an MA in human resources management and a bachelor's degree in social work.For more information, please visit \u003cb\u003ewww.estiempo.com.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eHumberto Medina\u003c\/b\u003e is a speaker for The Ken Blanchard Companies® as well as a director and consultant for Latin American operations. He partners with businesses throughout South America, Europe, and the United States to improve the leadership and productivity of organizations in such varied industries as telecommunications, transportation, aerospace, government, manufacturing, utility, and mining.\u003c\/p\u003e  Over the last two decades, Latinos have risen to places of prominence in every walk of life in the United States, from politics, industry, and education to sports, entertainment, and journalism. Latinos can be found at the head of charitable foundations, food industry giants, technology companies, media empires, and more. Now, as a member of the new generation, rising to build on the success of these pioneers, you can learn from the struggles and triumphs of those who have gone before you.  \u003cp\u003eIn \u003ci\u003eBuilding the Latino Future\u003c\/i\u003e, you'll discover the inspiring stories of dozens of men and women who, despite humble beginnings, meager resources, and limited opportunities, beat the odds and rose to become leaders in their professions. You'll also discover the habits, strategies, beliefs, and resources that enabled these icons to make it to the top.\u003c\/p\u003e \u003cp\u003eFrom actor and activist Edward James Olmos, you'll learn the value of self-discipline and focusing on your goal. Henry Cisneros, former Secretary of Housing in the Clinton administration, shows you how to find opportunity right in your own community. And NFL quarterback Jeff Garcia presents a shining example of how perseverance pays off.\u003c\/p\u003e \u003cp\u003eThis fascinating look into the lives of successful Latinos goes beyond biography to provide a future framework for you to use in building your own exciting career. It helps you understand the lessons that each of these powerful life stories provides and put them to work in your own life.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYOU'LL LEARN HOW TO:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFocus on specific goals and develop a plan to achieve them\u003c\/li\u003e \u003cli\u003e \u003cp\u003eMake sure you get the education you need to succeed\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTake advantage of the support available in your community\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePut all of your energy into achieving your goal\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBounce back after disappointments\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFind a unique route to success\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eComplete with insightful profiles of Ray Suarez, Senior Correspondent with PBS's \u003ci\u003eNews Hour\u003c\/i\u003e with Jim Lehrer, Wal-Mart board member Aida Alvarez, Stanford University Professor Emeritus Jerry Porras, New Mexico Governor and former presidential candidate Bill Richardson, and many, many more, \u003ci\u003eBuilding the Latino Future\u003c\/i\u003e gives you the inspiration, confidence, and practical advice you need to make your dreams for a better life come true.\u003c\/p\u003e  Praise for BUILDING THE LATINO FUTURE  \u003cp\u003e\"Frank's inspiring story will bring back memories to many Americans today and will resonate within both the Hispanic and non-Hispanic communities. His can-do message and his focus on education will be increasingly important for generations to come. The role models highlighted in the book should be a source of inspiration to millions of Hispanic Americans.\"\u003c\/p\u003e \u003cp\u003eRAYMOND ARROYO, Chief Diversity Officer, Aetna\u003c\/p\u003e \u003cp\u003e\"Most motivational speakers mention the importance of having a mentor or role model. One of the biggest complaints I hear universally from Latinos trying to become successful is the difficulty in finding a mentor or role model. Complain no more. From the pages of this book, you will learn from the wisdom of our greatest Latino figures. You will become inspired to courageously express your full potential and live your highest purpose.\"\u003c\/p\u003e \u003cp\u003eLOUIS BARAJAS, author of\u003c\/p\u003e \u003cp\u003eThe Latino Journey to Financial Greatness and Small Business, Big Life\u003c\/p\u003e \u003cp\u003e\"There has never been a better time for Latinos to succeed greatly in America than today, except for tomorrow. This book gives you the tools you need to achieve greatly in the years ahead.\"\u003c\/p\u003e \u003cp\u003eBRIAN TRACY, author of The Way to Wealth\u003c\/p\u003e \u003cp\u003e\"Building the Latino Future will inspire you as it inspired me. The leaders profiled in this book include people who carved me into the leader I am today. If you are looking for a motivating book that pushes the right Latino buttons to drive you to be your best, Building the Latino Future is a must-read for you. Even if you are not Latino, this book will inspire you to overcome your psychological walls, step up and face your challenges, and ultimately win the game of life. This book will raise your standard of excellence in your areas of focus.\"\u003c\/p\u003e \u003cp\u003eCID WILSON, #1 ranked Wall Street financial analyst and founding board member of Dominicans on Wall Street (DOWS)\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988867662053,"sku":"NP9780470224519","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470224519.jpg?v=1761781841","url":"https:\/\/k12savings.com\/products\/building-the-latino-future-isbn-9780470224519","provider":"K12savings","version":"1.0","type":"link"}