{"product_id":"building-moonshots-isbn-9781394176588","title":"Building Moonshots","description":"\u003cp\u003e\u003cb\u003eSolve the world’s biggest problems and create a better future\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBuilding Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality\u003c\/i\u003e, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. \u003c\/p\u003e\u003cp\u003eEach proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWays to go beyond white papers and vision statements to a place where your ideas become a tangible reality\u003c\/li\u003e \u003cli\u003eStrategies for creating a better future by transforming seemingly impossible ideas into concrete products\u003c\/li\u003e \u003cli\u003eMethods for bringing to life radical and innovative solutions to the world’s greatest challenges\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDestined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, \u003ci\u003eBuilding Moonshots\u003c\/i\u003e is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection I Ways to Adopt a Moonshots Mindset 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 1 Always Focus on the Long View 9\u003c\/p\u003e \u003cp\u003eWay 2 Start from the Almost Impossible 13\u003c\/p\u003e \u003cp\u003eWay 3 Never Be Surprised 19\u003c\/p\u003e \u003cp\u003eWay 4 Fund for Breakthroughs 25\u003c\/p\u003e \u003cp\u003eWay 5 Plan to Adopt Shiny Things 31\u003c\/p\u003e \u003cp\u003eWay 6 Be an Optimist 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection II Ways to Feed Your Curiosity 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 7 Filter the Noise 47\u003c\/p\u003e \u003cp\u003eWay 8 Collect a Menagerie 51\u003c\/p\u003e \u003cp\u003eWay 9 Devour Hard Science Fiction 57\u003c\/p\u003e \u003cp\u003eWay 10 Engage with Esoteric STEM 63\u003c\/p\u003e \u003cp\u003eWay 11 Find Your Challenge 69\u003c\/p\u003e \u003cp\u003eWay 12 Consume Research 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection III Ways to Imagine a Better Tomorrow 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 13 Start by Asking What If ? 83\u003c\/p\u003e \u003cp\u003eWay 14 Anchor in a Better Future 87\u003c\/p\u003e \u003cp\u003eWay 15 Trust That the Future Is Not Zero- Sum 93\u003c\/p\u003e \u003cp\u003eWay 16 Evangelize the Future 99\u003c\/p\u003e \u003cp\u003eWay 17 Push the Boundaries of Your Work 105\u003c\/p\u003e \u003cp\u003eWay 18 Be Visionary 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection IV Ways to Plan Your Stepping Stones 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 19 Get Ahead of Your Customers 119\u003c\/p\u003e \u003cp\u003eWay 20 Look to Tipping Points 123\u003c\/p\u003e \u003cp\u003eWay 21 Reason Back 129\u003c\/p\u003e \u003cp\u003eWay 22 Adopt Bold Metrics 135\u003c\/p\u003e \u003cp\u003eWay 23 Plan for Targets to Evolve 141\u003c\/p\u003e \u003cp\u003eWay 24 Be Responsible Visionaries 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection V Ways to Invent the Future 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 25 Make Your Ideas Compete 155\u003c\/p\u003e \u003cp\u003eWay 26 Do the Hard Part Daily 159\u003c\/p\u003e \u003cp\u003eWay 27 Go Deep with Emtech 165\u003c\/p\u003e \u003cp\u003eWay 28 Get to Action 171\u003c\/p\u003e \u003cp\u003eWay 29 Build to Learn 177\u003c\/p\u003e \u003cp\u003eWay 30 Share Proofs of Concept Early and Often 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection VI Ways to Make Big Bets 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 31 Recruit a Challenge Board 191\u003c\/p\u003e \u003cp\u003eWay 32 Build Foundations 195\u003c\/p\u003e \u003cp\u003eWay 33 Spread Your Bets 201\u003c\/p\u003e \u003cp\u003eWay 34 Play Games 207\u003c\/p\u003e \u003cp\u003eWay 35 Double Down on Breakthroughs 215\u003c\/p\u003e \u003cp\u003eWay 36 Time Your Bets 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection VII Ways to Finance for Alpha 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 37 Invest in the Future Ecosystem 231\u003c\/p\u003e \u003cp\u003eWay 38 Leverage Knowledge Discrepancies 235\u003c\/p\u003e \u003cp\u003eWay 39 Seed New Fields 241\u003c\/p\u003e \u003cp\u003eWay 40 Develop Perpetual Pipelines 247\u003c\/p\u003e \u003cp\u003eWay 41 Publish Your Moonshots Metrics 253\u003c\/p\u003e \u003cp\u003eWay 42 Fund the Handoffs 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection VIII Ways to Galvanize Your Team 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 43 Be a Talent Magnet 267\u003c\/p\u003e \u003cp\u003eWay 44 Foster a Skunkworks Culture 273\u003c\/p\u003e \u003cp\u003eWay 45 Invite Radical Collaboration 279\u003c\/p\u003e \u003cp\u003eWay 46 Chase Brains 283\u003c\/p\u003e \u003cp\u003eWay 47 Hire for Unique Skills 289\u003c\/p\u003e \u003cp\u003eWay 48 Find Your Cluster 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection IX Ways to Win the Future 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWay 49 Practice Winning 303\u003c\/p\u003e \u003cp\u003eWay 50 Play to Your Advantage 309\u003c\/p\u003e \u003cp\u003eWay 51 Use Others’ Solutions as Leverage 315\u003c\/p\u003e \u003cp\u003eWay 52 Cannibalize Your Success 321\u003c\/p\u003e \u003cp\u003eWay 53 Scale Fast and Slow 325\u003c\/p\u003e \u003cp\u003eWay 54 Play an Infinite Game 331\u003c\/p\u003e \u003cp\u003eAbout the Authors 337\u003c\/p\u003e \u003cp\u003eIndex 339\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTAMARA CARLETON, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the \u003ci\u003ePlaybook for Strategic Foresight and Innovation.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWILLIAM COCKAYNE, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBuilding Moonshots: 50+ Ways to Turn Radical Ideas into Reality,\u003c\/i\u003e two veteran innovation strategists deliver the seminal, go-to source for visionaries, gamechangers, and leaders seeking to imagine and achieve the seemingly impossible. In the book, you’ll learn how to develop a bigger and bolder vision as you pursue ground-breaking goals that transform the fantastical into the feasible.\u003c\/p\u003e \u003cp\u003eThe authors demonstrate over 50 ways to build radically innovative solutions to the world’s greatest challenges and create a better future. You’ll learn where to start, when to bet big, how to invest, what to communicate, when to play the long game, and much more. These 50+ ways serve as an indispensable primer for new moonshot teams and a handy refresher for seasoned leaders throughout the long innovation journey—for anyone leading, funding, or championing moonshot work at startups, government agencies, family offices, companies, foundations, and industry associations around the world.\u003c\/p\u003e \u003cp\u003eThe book offers a curated, actionable collection of practices and examples directly relevant to radical innovation. Numerous moonshot examples are featured from a range of industries, government agencies, military defense, and more that show how teams are making their moonshot visions and big ideas as real as the ground you’re standing on.\u003c\/p\u003e \u003cp\u003eAs more people wish for radical new solutions to global society challenges, this book illuminates the path to the world-changing power of moonshots through a proven set of 50+ ways. Whether you need inspiration or a hands-on textbook to the disruption class you always wanted, \u003ci\u003eBuilding Moonshots\u003c\/i\u003e gives leaders and teams the courage, belief, and know-how to turn the stuff of science fiction into reality.\u003c\/p\u003e \u003cp\u003ePRAISE FOR \u003ci\u003eBUILDING MOONSHOTS\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Building Moonshots is a much-needed resource for our era of uncertainty. Taking swings at the world’s most intractable problems will never be easy, but Tamara and Bill have assembled a variety of practical tips, stories, and reminders to make the journey less onerous. Put this book in your backpack next to your audacity, bravery, and determination to leave the world 10X better than you found it.”  – \u003cb\u003eAstro Teller\u003c\/b\u003e, Captain of Moonshots, X, Alphabet's Moonshot Factory\u003c\/p\u003e \u003cp\u003e “Today, more than ever, we need radical solutions to the world’s most pressing challenges, using unconventional thinking and breakthrough technologies. This book shows us how. It is a must-read for leaders who seek to think big and achieve big.” – \u003cb\u003eFred Swaniker,\u003c\/b\u003e founder of African leadership Group and one of the “\u003ci\u003e100 Most Influential People of 2019\u003c\/i\u003e” by \u003ci\u003eTime Magazine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Moonshots drive innovation. Like the eclectic car, the camera phone, and AI machine learning. We need more books like Building Moonshots that offer actually actionable insights to teams who are serious about radical innovation.” – Philippe Kahn, inventor, leader, and serial entrepreneur\u003c\/p\u003e \u003cp\u003e“This is a how-to book for the innovation oriented. The authors understand the innovation process in great depth and help you to write the script and stage the play so that remarkable things can start to happen. Want to move into this space? This is your guidebook.” – \u003cb\u003eWilliam B. Bonvillian\u003c\/b\u003e, MIT lecturer and author of \u003ci\u003eAdvanced Manufacturing: The New American Innovation Policies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Investing in game-changing ideas can get tricky, and Building Moonshots is an amazing resource for anyone looking to improve their chance for success.”  – \u003cb\u003eAmin Ojjeh\u003c\/b\u003e, investor, Marcho Partners; founder and director, H.O.P.E.\u003c\/p\u003e \u003cp\u003e“Tamara Carleton and Bill Cockayne have written the seminal handbook for radical innovation. This book should be in the lab, on the desk, and in the hands of anyone intent on making big ideas real.” – \u003cb\u003eMike Zyda\u003c\/b\u003e, ACM Fellow, IEEE Fellow, Senior Member of the National Academy of Inventors, and a National Associate of the National Academies\u003c\/p\u003e \u003cp\u003e“Building Moonshots has the rare combination of practical wisdom and deep insights that a forward-looking leader needs – today and tomorrow – to take their business to the next level.” – \u003cb\u003eWalter Brenner\u003c\/b\u003e, Professor of Information Management, University of St. Gallen\u003c\/p\u003e \u003cp\u003e“Tamara Carleton and William Cockayne are the rock stars of innovation. In this book, they condense years of teaching innovation to hundreds of students into a compact diary of ‘how to do it’. These 50 ways to hit the moon are subtle but brilliant!” – \u003cb\u003eTed Lewis\u003c\/b\u003e, former executive director, US Center for Homeland Defense and Security\u003c\/p\u003e \u003cp\u003e“There's more than enough talk today on various flavours of disruptive innovation. Building Moonshots goes beyond by providing a unique set of practical frameworks that help you connect the dots... and see new ones. For anyone who has experienced one of Tamara and Bill’s classes or workshops, you will find that same inspiring energy shining through each book page.” – \u003cb\u003eOliver Haas\u003c\/b\u003e, senior advisor to Magpie Aviation\u003c\/p\u003e \u003cp\u003e“The book builds on the exceptional research that Bill Cockayne and Tamara Carleton did at Stanford University, and Building Moonshots is tangible evidence that crazy ideas can become REAL.” – \u003cb\u003eLarry Leifer\u003c\/b\u003e, Emeritus Professor in Mechanical Engineering, Stanford University\u003c\/p\u003e \u003cp\u003e“Bill was our moonshot guru at Stanford, when I was a student there. This book with his longtime partner Tamara is like a distilled version of our favorite class with Bill.” – \u003cb\u003eMax Serebryakov\u003c\/b\u003e, co-founder and CEO, Sanas\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988866384101,"sku":"NP9781394176588","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394176588.jpg?v=1761781836","url":"https:\/\/k12savings.com\/products\/building-moonshots-isbn-9781394176588","provider":"K12savings","version":"1.0","type":"link"}