{"product_id":"bringing-geographical-information-systems-into-business-isbn-9780471333425","title":"Bringing Geographical Information Systems into Business","description":"The complete guide to choosing and using GIS in business\u003cbr\u003e \u003cbr\u003e Over the last few years, Geographical Information Systems (GIS)have become less expensive and easier to use, and the tremendouspotential of GIS to boost business productivity is finally beingrealized. Incorporating the latest developments in GIS technologyand applications, this book explores what GIS has to offercompanies in many different areas of industry today and how it canbe successfully integrated into existing business operations.\u003cbr\u003e \u003cbr\u003e Building on the success of its predecessor, this Second Editioncovers every key aspect of using GIS in business. It explains whatGIS is and helps readers gain a clear understanding of the costsand benefits of moving to a GIS. New case studies from both themanufacturing and service sectors illustrate how GIS can supporttactical and strategic business decision-making, and the book'sunbiased coverage of commercially available GIS software isinvaluable for anyone involved in selecting a GIS system andgetting it up and running.\u003cbr\u003e \u003cbr\u003e With a practical, real--world approach, the book also addresses themain issues involved in GIS implementation, paying particularattention to the integration of GIS within an organization'sexisting management information system.\u003cbr\u003e \u003cbr\u003e An increasingly vital tool for operations and delivery of goods andservices, GIS makes terrific business sense for many companies-butonly when properly selected and applied.\u003cbr\u003e \u003cbr\u003e This book gives GIS consultants, practitioners, and othersconsidering the move to GIS the foundation they need to put thispowerful technology to work effectively in business. Using Geographical Knowledge in Business.\u003cbr\u003e \u003cbr\u003e THE MANAGEMENT OF GEOGRAPHICAL INFORMATION.\u003cbr\u003e \u003cbr\u003e What Is a Geographical Information System?\u003cbr\u003e \u003cbr\u003e GIS and Information Strategies.\u003cbr\u003e \u003cbr\u003e The Nature of Geographical Data.\u003cbr\u003e \u003cbr\u003e THE ORGANIZATIONAL CHALLENGE.\u003cbr\u003e \u003cbr\u003e GIS for Decision Support.\u003cbr\u003e \u003cbr\u003e Making the Business Case for Investment in GIS.\u003cbr\u003e \u003cbr\u003e Implementation of the GIS Project.\u003cbr\u003e \u003cbr\u003e USING GEOGRAPHICAL INFORMATION IN BUSINESS.\u003cbr\u003e \u003cbr\u003e Application Capabilities.\u003cbr\u003e \u003cbr\u003e Operational Applications.\u003cbr\u003e \u003cbr\u003e Tactical Operations.\u003cbr\u003e \u003cbr\u003e Strategic Applications.\u003cbr\u003e \u003cbr\u003e CONCLUSION.\u003cbr\u003e \u003cbr\u003e An Integrated Part of the Business.\u003cbr\u003e \u003cbr\u003e Index. \"...a useful introduction to GIS in business for those who have not yet convinced management of its importance...\" (GI News, July 2000) DAVID J. GRIMSHAW, PhD, is Senior Lecturer in Information Systems at the Cranfield School of Management, Cranfield University, Bedford, England.  The complete guide to choosing and using GIS in business  \u003cp\u003eOver the last few years, Geographical Information Systems (GIS) have become less expensive and easier to use, and the tremendous potential of GIS to boost business productivity is finally being realized. Incorporating the latest developments in GIS technology and applications, this book explores what GIS has to offer companies in many different areas of industry today and how it can be successfully integrated into existing business operations.\u003c\/p\u003e \u003cp\u003eBuilding on the success of its predecessor, this Second Edition covers every key aspect of using GIS in business. It explains what GIS is and helps readers gain a clear understanding of the costs and benefits of moving to a GIS. New case studies from both the manufacturing and service sectors illustrate how GIS can support tactical and strategic business decision-making, and the book’s unbiased coverage of commercially available GIS software is invaluable for anyone involved in selecting a GIS system and getting it up and running.\u003c\/p\u003e \u003cp\u003eWith a practical, real—world approach, the book also addresses the main issues involved in GIS implementation, paying particular attention to the integration of GIS within an organization’s existing management information system.\u003c\/p\u003e \u003cp\u003eAn increasingly vital tool for operations and delivery of goods and services, GIS makes terrific business sense for many companies–but only when properly selected and applied.\u003c\/p\u003e \u003cp\u003eThis book gives GIS consultants, practitioners, and others considering the move to GIS the foundation they need to put this powerful technology to work effectively in business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988858487013,"sku":"NP9780471333425","price":167.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471333425.jpg?v=1761781805","url":"https:\/\/k12savings.com\/products\/bringing-geographical-information-systems-into-business-isbn-9780471333425","provider":"K12savings","version":"1.0","type":"link"}