{"product_id":"break-through-the-noise-the-nine-rules-to-capture-global-attention-isbn-9781328618566","title":"Break Through The Noise: The Nine Rules to Capture Global Attention","description":"\u003cp\u003eThe odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.\u003c\/p\u003e\u003cp\u003eStaples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.\u003c\/p\u003e\u003cp\u003eCase studies featured in the book include how Shareability launched ROC Headphones, \u003cu\u003ea multi-million dollar\u003c\/u\u003e global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they \u003cu\u003ehelped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT\u0026amp;T and Sprint\u003c\/u\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhy do some brands capture global attention while others get lost in the noise?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe 9 Rules of Shareability:\u003c\/b\u003e Go beyond chasing views with Tim Staples' proven nine-step framework for creating content people feel compelled to share.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eViral Marketing Case Studies:\u003c\/b\u003e Learn how a disguised Cristiano Ronaldo launched a global brand and how two videos took a pet food company to an IPO—without a dollar spent on traditional ads.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudience Engagement Strategy:\u003c\/b\u003e Master the five key emotions—happiness, awe, empathy, curiosity, and surprise—that make viewers stop scrolling, lean in, and share your message with their network.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSocial Platform Mastery:\u003c\/b\u003e Get an insider's guide to making the algorithms of YouTube, Facebook, and Instagram work for you, not against you.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e“The internet is full of really loud content, but it’s not the loudest that breaks through, it’s the smartest. Tim Staples has cracked the code on how to create worldwide attention.” —\u003cstrong\u003eGil Goldschein\u003c\/strong\u003e, CEO Bunim Murray Productions (Keeping up with the Kardashians, Project Runway, The Real World)     “There’s a lot of hype in marketing, but Tim and Shareability drive real results. This book delivers on how to cut through the clutter and take your brand to the next level.” —\u003cstrong\u003eJohn Costello\u003c\/strong\u003e, Hall of Fame senior executive marketer at P\u0026amp;G, Yahoo, Home Depot and Dunkin Donuts.    “Marketing and brand building in a social world requires an entirely new way of engaging consumers. Tim Staples and Shareability have quite literally written the book on how to ditch the past and effectively embrace the present and future.” —\u003cstrong\u003eSandy Grushow\u003c\/strong\u003e, Former Chairman, FOX Television     \"??At a time when content availability seems infinite and audience cynicism is at an all-time high, Tim and his Shareability team have quietly (if it’s at all possible to get 5 billion views quietly) yet consistently managed to garner massive audiences for brands. And now, he’s sharing his playbook with the rest of the world.”  —\u003cstrong\u003eMike Su\u003c\/strong\u003e, Snapchat - Director of Yellow Incubator     “BREAK THROUGH THE NOISE is proof that there is little luck or chance involved in capturing attention on  the Internet.   In the world we live in today, this book is truly gospel.” —\u003cstrong\u003eSteve-O\u003c\/strong\u003e, Entertainer and Activist     “Coming up as an athlete, I always wanted to learn from the best.  As an entrepreneur and investor, I take that same mindset.  Tim Staples is the best I have ever seen at creating attention on the internet.  He will completely change the way you think about marketing.\" —\u003cstrong\u003eMichael Redd\u003c\/strong\u003e, NBA All-Star, Olympic Gold Medalist, Investor   “The alarm bells are ringing on urgent social and environmental issues, but many people still aren’t listening.  We need to BREAK THROUGH THE NOISE to get people to hear the new narratives and pay attention to what’s really important.  This book provides the playbook for how to do that.” —\u003cstrong\u003eJustin Winters\u003c\/strong\u003e, Executive Director Leonardo DiCaprio Foundation\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44890264371429,"sku":"NP9781328618566","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781328618566.jpg?v=1730232900","url":"https:\/\/k12savings.com\/products\/break-through-the-noise-the-nine-rules-to-capture-global-attention-isbn-9781328618566","provider":"K12savings","version":"1.0","type":"link"}