{"product_id":"brand-identity-essentials-isbn-9781592535781","title":"Brand Identity Essentials","description":"\u003cp\u003eThis book is the fourth book in the Essential series following \u003ci\u003eLayout Essentials\u003c\/i\u003e, \u003ci\u003eTypography Essentials\u003c\/i\u003e, and \u003ci\u003ePackaging Essentials\u003c\/i\u003e. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":44895888670949,"sku":"NP9781592535781","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/994ea246-432b-4acb-8649-ab02007aa096.jpg?v=1767840973","url":"https:\/\/k12savings.com\/products\/brand-identity-essentials-isbn-9781592535781","provider":"K12savings","version":"1.0","type":"link"}