Brand Identity Essentials
Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
PUBLISHER:
Rockport Publishers
ISBN-10:
159253578X
ISBN-13:
9781592535781
BINDING:
Hardback
BISAC:
Design
PUBLICATION YEAR:
2010
NUMBER OF PAGES:
208
BOOK DIMENSIONS:
10.25(H) x 8.75(W) x 1.00(D)
AUDIENCE TYPE:
General / Adult
LANGUAGE:
English