{"product_id":"book-yourself-solid-for-coaches-and-consultants-isbn-9781394225682","title":"Book Yourself Solid for Coaches and Consultants","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Non-Obvious Book Awards 2024 Longlist Selection\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eBuild your consulting clientele with self-promotion strategies that really work\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices—even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients.\u003c\/p\u003e \u003cp\u003eCo-authored by Michael Port (mastermind behind the original \u003ci\u003eBook Yourself Solid\u003c\/i\u003e business techniques) and Matthew Kimberley (successful business consultant), \u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand your unique value proposition and brand, and learn how to talk about it\u003c\/li\u003e \u003cli\u003eCreate a likeable social media presence and a website that brings people in the door\u003c\/li\u003e \u003cli\u003eLearn step-by-step strategies for networking, direct outreach, generating referrals, and more\u003c\/li\u003e \u003cli\u003eDiscover how the principles of sales and pricing apply to building your consulting practice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele—and keep you booked solid.\u003c\/p\u003e \u003cp\u003eMichael’s Note ix\u003c\/p\u003e \u003cp\u003eNote on the Text xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE One Your Foundation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Red Velvet Rope Policy 3\u003c\/p\u003e \u003cp\u003eChapter 2 Why People Buy What You’re Selling 15\u003c\/p\u003e \u003cp\u003eChapter 3 Develop a Personal Brand 29\u003c\/p\u003e \u003cp\u003eChapter 4 How to Talk About What You Do 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE Two Building Trust and Credibility 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Becoming a Likeable Expert in Your Field 55\u003c\/p\u003e \u003cp\u003eChapter 6 The Book Yourself Solid Sales Cycle Process 67\u003c\/p\u003e \u003cp\u003eChapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84\u003c\/p\u003e \u003cp\u003eChapter 8 The Power of Information Products 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE Three Simple Selling and Perfect Pricing 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Perfect Pricing 113\u003c\/p\u003e \u003cp\u003eChapter 10 Super Simple Selling 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Book Yourself Solid Networking Strategy 139\u003c\/p\u003e \u003cp\u003eChapter 12 The Book Yourself Solid Direct Outreach Strategy 161\u003c\/p\u003e \u003cp\u003eChapter 13 The Book Yourself Solid Referral Strategy 180\u003c\/p\u003e \u003cp\u003eChapter 14 The Book Yourself Solid Speaking Strategy 191\u003c\/p\u003e \u003cp\u003eChapter 15 The Book Yourself Solid Writing Strategy 216\u003c\/p\u003e \u003cp\u003eChapter 16 The Book Yourself Solid Web Strategy 233\u003c\/p\u003e \u003cp\u003ePart 1: Designing Your Website 235\u003c\/p\u003e \u003cp\u003ePart 2: Getting Visitors to Your Website 245\u003c\/p\u003e \u003cp\u003ePart 3: Building Your Social Media Platform 255\u003c\/p\u003e \u003cp\u003eFinal Thoughts 263\u003c\/p\u003e \u003cp\u003eReferences 266\u003c\/p\u003e \u003cp\u003eHow to Reach the Authors 268\u003c\/p\u003e \u003cp\u003eAbout the Authors 269\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMICHAEL PORT\u003c\/b\u003e is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMATTHEW KIMBERLEY\u003c\/b\u003e is a successful business coach and current CEO of Book Yourself Solid Worldwide. He has worked with thousands of coaches and consultants across industries, helping them book more business with practical advice and guidance.   \u003c\/p\u003e\u003cp\u003eMichael Port’s Book Yourself Solid system has helped hundreds of thousands of business owners grow their businesses—even when they weren’t sales and marketing savvy. This game-changing system makes it fast and easy for service providers to fill their pipelines with qualified leads and turn those leads into paying clients. Now, Port is teaming up with successful business coach Matthew Kimberley to create \u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e. This book takes the proven Book Yourself Solid system and applies it to the world of consulting, offering industry-specific action steps and advice for attracting and retaining high-value clients. \u003c\/p\u003e\u003cp\u003eNot everyone excels at self-promotion, and many coaches and consultants get in their own way by avoiding or underutilizing this necessary element of business success. This book shows readers that the key to effective self-promotion is in the self—the Book Yourself Solid system is about selling what makes you unique, so you can attract a higher echelon of clientele. The step-by-step instructions inside teach you how to lay a solid business foundation, manage how people view you, and become the go-to person in your field. \u003c\/p\u003e\u003cp\u003eSince its debut in 2006, Book Yourself Solid has been one of the most popular marketing approaches in the world for service-based businesses. \u003ci\u003eBook Yourself Solid for Coaches and Consultants \u003c\/i\u003efocuses on how readers can bolster their public image, showcase their ability to solve clients’ problems, and inspire trust in potential customers for enhanced success. \u003c\/p\u003e\u003cp\u003eSelf-promotion is an investment. When you put in the effort to build a reputation that attracts quality clients, you boost your profits and your reputation, which in turn attracts more quality clients. This is the coaching and consulting specific guide to kicking off this cycle of success and maintaining it for the long term.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003csmall\u003ePRAISE FOR\u003c\/small\u003e Book Yourself Solid \u003ci\u003efor\u003c\/i\u003e Coaches \u003ci\u003eand\u003c\/i\u003e Consultants\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Michael Port delivers a game-changing blueprint for coaches. \u003ci\u003eBook Yourself Solid for Coaches and Consultants \u003c\/i\u003eis packed with actionable strategies that guarantee success.”\u003cbr\u003e \u003cb\u003e—MIKE MICHALOWICZ\u003c\/b\u003e, author of \u003ci\u003eProfit First\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“This book is an absolute must-read for coaches.”\u003cbr\u003e \u003cb\u003e—AMY LANDINO\u003c\/b\u003e, author of \u003ci\u003eGood Morning, Good Life\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“A must-read for any coach looking to scale their business. Michael Port’s insights are invaluable and incredibly practical.”\u003cbr\u003e \u003cb\u003e—CHRIS DUCKER\u003c\/b\u003e, author of \u003ci\u003eRise of the Youpreneur\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“Michael Port’s \u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e is like having a business coach in your pocket. It’s packed with real-world advice that actually works to get you booking clients left and right. If you’re a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid—you may soon need to raise your rates!”\u003cbr\u003e \u003cb\u003e—LAURA BELGRAY\u003c\/b\u003e, copywriting expert and national bestselling author of \u003ci\u003eTough Titties\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“Oh wow. You’ll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients.”\u003cbr\u003e \u003cb\u003e—ASH AMBIRGE\u003c\/b\u003e, author of \u003ci\u003eThe Middle Finger Project\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry.”\u003cbr\u003e \u003cb\u003e—TODD HERMAN\u003c\/b\u003e, author of \u003ci\u003eThe Alter Ego Effect\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid.”\u003cbr\u003e \u003cb\u003e—TAKI MOORE\u003c\/b\u003e, author of \u003ci\u003eMillion Dollar Coach\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“I loved this book! So useful and practical and inspiring. If you’re a coach or a consultant, read it!”\u003cbr\u003e \u003cb\u003e—SHÁÁ WASMUND\u003c\/b\u003e, \u003cb\u003eMBE\u003c\/b\u003e, author of \u003ci\u003eStop Talking Start Doing\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Michael Port delivers a game-changing blueprint for coaches. \u003ci\u003eBook Yourself Solid for Coaches\u003c\/i\u003e is packed with actionable strategies that guarantee success.\"\u003cbr\u003e—\u003cb\u003eMike Michalowicz\u003c\/b\u003e, author of \u003ci\u003eProfit First\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This book is an absolute must-read for coaches.”\u003cbr\u003e—\u003cb\u003eAmy Landino\u003c\/b\u003e, author of \u003ci\u003eGood Morning Good Life\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“A must-read for any coach looking to scale their business. Michael Port's insights are invaluable and incredibly practical.”\u003cbr\u003e—\u003cb\u003eChris Ducker\u003c\/b\u003e, author of \u003ci\u003eRise of the Youpreneur\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Michael Port's \u003ci\u003eBook Yourself Solid for Coaches\u003c\/i\u003e is like having a business coach in your pocket. It's packed with real-world advice that actually works to get you booking clients left and right. If you're a coach who wants to turn your passion into a profitable business, this book is your new best friend. Prepare to be booked solid—you may soon need to raise your rates!”\u003cbr\u003e—\u003cb\u003eLaura Belgray\u003c\/b\u003e, copywriting expert and national bestselling author of \u003ci\u003eTough Titties\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Oh wow. You’ll read this book and think Michael Port is living inside your head. Everything you ever wanted to know, ever, about getting coaching clients.”\u003cbr\u003e—\u003cb\u003eAsh Ambirge\u003c\/b\u003e, author of \u003ci\u003eThe Middle Finger Project\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“An incredibly useful guide on building a highly profitable coaching business, from one of the most respected people in the industry.”\u003cbr\u003e—\u003cb\u003eTodd Herman\u003c\/b\u003e, author of \u003ci\u003eThe Alter Ego Effect\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This is a super useful book from two coaches I love and respect. Do yourself a favor and grab a copy if you want to book yourself solid.”\u003cbr\u003e—\u003cb\u003eTaki Moore\u003c\/b\u003e, author of \u003ci\u003eMillion Dollar Coach\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“I loved this book! So useful and practical and inspiring. If you’re a coach or a consultant, read it!”\u003cbr\u003e—\u003cb\u003eShaa Wasmund MBE\u003c\/b\u003e, author of \u003ci\u003eStop Talking Start Doing\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988850950373,"sku":"NP9781394225682","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394225682.jpg?v=1761781773","url":"https:\/\/k12savings.com\/products\/book-yourself-solid-for-coaches-and-consultants-isbn-9781394225682","provider":"K12savings","version":"1.0","type":"link"}