{"product_id":"boeing-versus-airbus-isbn-9781400078721","title":"Boeing versus Airbus","description":"\u003cp\u003eThe commercial airline industry is one of the most volatile, dog-eat-dog enterprises  in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as  the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same  complacency it once challenged, and Boeing regained its precarious place on top.  Now, after years of heated battle and mismanagement, both companies face the challenge  of serving burgeoning Asian markets and stiff competition from China and Japan. Combining  insider knowledge with vivid prose and insight, John Newhouse delivers a riveting  story of these two titans of the sky and their struggles to stay in the air.\u003c\/p\u003e “A must-read for anyone looking for a glimpse into the white-knuckled world of the commercial airplane business.”—\u003ci\u003eBusinessWeek\u003c\/i\u003e“One of the great business stories of our times.”—\u003ci\u003eThe Chicago Tribune\u003c\/i\u003e“An epic narrative. . . . There is nothing quite like it . . . [and there’s] no better commentator on this sporting struggle than John Newhouse.” —\u003ci\u003eThe Economist\u003c\/i\u003e“Mr. Newhouse gives us a tutorial on a number of important issues that affect all participants in the global marketplace.” —\u003ci\u003eThe Washington Times\u003c\/i\u003e\u003cp\u003e\u003cb\u003eJohn Newhouse\u003c\/b\u003e has written seven books and for many years was the Washington correspondent  for \u003ci\u003eThe New Yorker\u003c\/i\u003e. He lives in Washington, D.C.\u003c\/p\u003e","brand":"Vintage","offers":[{"title":"Default Title","offer_id":46303693111525,"sku":"NP9781400078721","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400078721.jpg?v=1767722911","url":"https:\/\/k12savings.com\/products\/boeing-versus-airbus-isbn-9781400078721","provider":"K12savings","version":"1.0","type":"link"}