{"product_id":"blood-and-whiskey-isbn-9780471273929","title":"Blood and Whiskey","description":"\u003cp\u003e\u003cb\u003eThe first-ever biography of the man who created America's most famous whiskey\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBorn in Lynchburg, Tennessee, in 1850, Jack Daniel became a legendary moonshiner at age 15 before launching a legitimate distillery ten years later. By the time he died in 1911, he was an American legend-and his Old No. 7 Tennessee sipping whiskey was an international sensation, the winner of gold medals at the St. Louis World's Fair and the Liege International Exposition in Belgium. Blood and Whiskey captures Daniel's indomitable rise in the rough-edged world of the nineteenth-century whiskey trade-and shows how his commitment to quality (his whiskey was always charcoal-filtered) and his flair for marketing and packaging (he launched his distinctive square bottle in 189-5) helped create one of America's most venerable and recognizable brands.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 The Cursed Child 7\u003c\/p\u003e \u003cp\u003e2 Everything Gone but the Dirt 25\u003c\/p\u003e \u003cp\u003e3 Legend of the Boy Distiller 42\u003c\/p\u003e \u003cp\u003e4 The Nomad 64\u003c\/p\u003e \u003cp\u003e5 Reunion and Challenge 75\u003c\/p\u003e \u003cp\u003e6 A Rebellion against the Government 92\u003c\/p\u003e \u003cp\u003e7 Identity Crisis 107\u003c\/p\u003e \u003cp\u003e8 Seizing the Legendary Hollow 120\u003c\/p\u003e \u003cp\u003e9 Taking On Nashville 136\u003c\/p\u003e \u003cp\u003e10 Big Man, Lonely Man 155\u003c\/p\u003e \u003cp\u003e11 Brand Magic 166\u003c\/p\u003e \u003cp\u003e12 Enemies 178\u003c\/p\u003e \u003cp\u003e13 Reborn 191\u003c\/p\u003e \u003cp\u003e14 The Final Battle 204\u003c\/p\u003e \u003cp\u003eEpilogue \u003ci\u003eLem’s Trials \u003c\/i\u003e215\u003c\/p\u003e \u003cp\u003eAfterword The Making of a Legend 227\u003c\/p\u003e \u003cp\u003eNotes 235\u003c\/p\u003e \u003cp\u003eBibliography 257\u003c\/p\u003e \u003cp\u003eIndex 261\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e The author traces the Daniel family lineage from Scotland and Ireland to rural Tennessee, and Jasper “Jack” Newton Daniel’s rise from hardscrabble youth to a dandy gent with a love of horses, fine clothes and women, a colleague of J.P. Morgan’s and one of the most famous spirits producers in the world. Orphaned at 15, Jack discovered a whiskey still on the property of his longtime neighbor and new guardian, Dan Call, and his interest in distilling booze was born. Krass (\u003ci\u003eCarnegie\u003c\/i\u003e) details the early business partnership between Call and Daniel and their eventual split, as Call forces himself to choose between preaching and making whiskey. “One Call [descendant] wished he’d given up preaching instead because the Jack Daniel Distillery was eventually worth tens of millions of dollars,” Krass writes. While Krass’s research is ample, the book often gets bogged down in historical minutiae, and at times the reader wishes for a more charismatic star of the show than the somewhat dour Daniel. But witnessing the maturation of his namesake company—not to mention the maturation of the U.S. as it confronts slavery, the Civil War and the temperance movement—is engrossing. Fans of the whiskey will be happy to hear the alleged real story behind the Old No. 7 that adorns each bottle, and anyone can appreciate the classic American characters sprinkled throughout the text, including the richly monikered Eph Grizzard, Beauregard Beam and Lemuel Motlow. \u003ci\u003eAgent, Ed Knappman. (May)\u003c\/i\u003e (\u003ci\u003ePublishers Weekly\u003c\/i\u003e, April 12th, 2004) \u003cb\u003ePETER KRASS\u003c\/b\u003e is the author of \u003ci\u003eCarnegie\u003c\/i\u003e (Wiley), cited by Barron's as the \"definitive\" biography and selected by \u003ci\u003eLibrary Journal\u003c\/i\u003e as one of the best biography\/business books of 2002. His other books include \u003ci\u003eThe Book of Business Wisdom\u003c\/i\u003e, \u003ci\u003eThe Book of Leadership Wisdom\u003c\/i\u003e, and \u003ci\u003eThe Book of Investing Wisdom\u003c\/i\u003e, all available from Wiley.  The legends are colorful and many. Jack Daniel, it is said, ran away to escape a broken home; was a teenage moonshiner during the Civil War; and hauled black-market whiskey, hidden under loads of meat, to the wild river port of Huntsville, Alabama, sneaking into town after midnight to avoid the sheriff and his deputies. Until now, however, no one has explained how this orphaned \"boy distiller\" went on to establish a legitimate business and create one of the most powerful and widely recognized brands in the world.  \u003cp\u003eIn Blood \u0026amp; Whiskey, renowned biographer and business author Peter Krass digs deep into the rich history of Lynchburg, Tennessee, to discover the origins and exploits of its most famous–some say notorious–son. What he finds is an ambitious and charismatic entrepreneur who combined a love of his craft and a natural talent for marketing with far-reaching vision and a fierce determination to succeed against all odds.\u003c\/p\u003e \u003cp\u003eFrom Jack’s youthful days learning the distiller’s art from a former slave to his inspired design for the distinctive, square Jack Daniel’s bottle, this lively biography separates fact from myth as it reveals a man whose real life was as intriguing as the tall tales told about him. It demonstrates convincingly that Jack picked the worst possible time to start his business, with the entire nation in the grip of economic depression, the federal government depending on distillers for half of its revenues, and a growing temperance movement clamoring for universal prohibition.\u003c\/p\u003e \u003cp\u003eWriting with a deep understanding of what it takes to build and expand a successful business, Krass explores Jack’s devotion to quality, ready eye for opportunity, and willingness to take risks. These traits enabled Jack Daniel to become the most successful distiller in Tennessee, even as many of his competitors succumbed to the hardships of a hostile business environment.\u003c\/p\u003e \u003cp\u003eThe author also uncovers the long-lost marketing secret behind the naming of Jack Daniel’s flagship brand, Old No. 7, and the strategy that enabled the Jack Daniel Distillery to compete successfully against such venerable Kentucky brands as Jim Beam and Maker’s Mark.\u003c\/p\u003e \u003cp\u003ePacked with memorable accounts of run-ins with fervent teetotalers and corrupt tax collectors, as well as heartbreaking tales of struggle and privation in post—Civil War Tennessee, Blood \u0026amp; Whiskey tells a classic American success story with a distinctly Southern accent.\u003c\/p\u003e \u003cb\u003eThe Real Jack Daniel, Straight Up\u003c\/b\u003e \u003cp\u003eYou know the brand, now meet the man. He was dapper and diminutive, with the soft, amiable drawl of the quintessential Southern gentleman. Upon first meeting the mature and successful Jack Daniel, few would have guessed that this elegant, mild-mannered aristocrat had clawed his way up from stark poverty, toiled for countless hours, risked his life many times, and overcome obstacles that crushed seemingly tougher men to achieve his success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBlood \u0026amp;Whiskey\u003c\/i\u003e tells the rousing and inspiring tale of this legendary distiller’s rise to fame and fortune. Reaching deep into the rich history of Lynchburg, Tennessee, author Peter Krass paints a compelling portrait of the post—Civil War South and reveals how an impoverished orphan, taken in by neighbors, discovered his calling at an early age and went on to create one of the most powerful and recognized brands in the world.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCritical Praise for Peter Krass's \u003ci\u003eCarnegie\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Seizing the mantle that J. F. Wall has held since 1970 as Andrew Carnegie's definitive biographer, Peter Krass has written a superb new account of the legendary industrialist and philanthropist’s remarkable life . . . timely, balanced, revealing.\"\u003cbr\u003e–\u003ci\u003e\u003cb\u003eBarron's\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"An objective and readable portrait of a fascinating, conflicted man.\"\u003cbr\u003e–\u003ci\u003e\u003cb\u003eDallas Morning News\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988848361701,"sku":"NP9780471273929","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471273929.jpg?v=1761781762","url":"https:\/\/k12savings.com\/products\/blood-and-whiskey-isbn-9780471273929","provider":"K12savings","version":"1.0","type":"link"}