{"product_id":"blogging-for-dummies-isbn-9781119588054","title":"Blogging For Dummies","description":"\u003cp\u003e\u003cb\u003eThe bestselling blogging book—updated in a new edition!\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReady to make your mark on the online world? Start a blog!\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eBlogging For Dummies\u003c\/i\u003e provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.\u003c\/p\u003e \u003cp\u003ePlus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDecide which of the major blogging platforms will work for you\u003c\/li\u003e \u003cli\u003eUse SEO to drive traffic to your blog\u003c\/li\u003e \u003cli\u003eMonetization through advertising and sponsorships\u003c\/li\u003e \u003cli\u003eCreate content that draws readers in\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCovering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction\u003c\/b\u003e\u003cb\u003e 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Blogging\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Discovering Blog Basics\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Yourself Comfortable with Blogs 8\u003c\/p\u003e \u003cp\u003eHow people use blogs 9\u003c\/p\u003e \u003cp\u003eRecognizing a blog 16\u003c\/p\u003e \u003cp\u003eBlog anatomy: Dissecting a typical blog 17\u003c\/p\u003e \u003cp\u003eStarting a Blog 21\u003c\/p\u003e \u003cp\u003eChoosing What to Blog About 23\u003c\/p\u003e \u003cp\u003eCreating a Successful Blog 24\u003c\/p\u003e \u003cp\u003eSetting goals 25\u003c\/p\u003e \u003cp\u003eWriting well 25\u003c\/p\u003e \u003cp\u003eCreating a calendar 26\u003c\/p\u003e \u003cp\u003eBuilding community with comments 27\u003c\/p\u003e \u003cp\u003eDesigning for Success 28\u003c\/p\u003e \u003cp\u003eUnderstanding themes 29\u003c\/p\u003e \u003cp\u003eKnowing content types 30\u003c\/p\u003e \u003cp\u003eThinking about audience 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Entering the Blogosphere\u003c\/b\u003e\u003cb\u003e 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing Your Involvement 34\u003c\/p\u003e \u003cp\u003eWhat level of commitment are you willing to make to blogging? 35\u003c\/p\u003e \u003cp\u003eDo you like writing? How’s your typing? 35\u003c\/p\u003e \u003cp\u003eWhat will the blog be about? Is your blog personal or professional? 35\u003c\/p\u003e \u003cp\u003eDo you think that your new blog might lead to new career opportunities? 36\u003c\/p\u003e \u003cp\u003eHow comfortable are you with sharing? 36\u003c\/p\u003e \u003cp\u003eWhat Happens When You Publish? 36\u003c\/p\u003e \u003cp\u003eBlogging Ethically 38\u003c\/p\u003e \u003cp\u003eTelling the truth 39\u003c\/p\u003e \u003cp\u003eMaking mistakes 41\u003c\/p\u003e \u003cp\u003eHandling dialogue 43\u003c\/p\u003e \u003cp\u003eKeeping Your Job While Blogging 44\u003c\/p\u003e \u003cp\u003eBlogging without Embarrassing Your Mother or Losing Friends 45\u003c\/p\u003e \u003cp\u003eUnderstanding what’s at stake 46\u003c\/p\u003e \u003cp\u003eProtecting others in your life 46\u003c\/p\u003e \u003cp\u003eProtecting Your Privacy and Reputation 47\u003c\/p\u003e \u003cp\u003eCreating Your Brand 48\u003c\/p\u003e \u003cp\u003eCommunicating who you are 48\u003c\/p\u003e \u003cp\u003eHitting reboot 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Choosing and Hosting Blog Software \u003c\/b\u003e\u003cb\u003e51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHaving Your Own Domain Name 51\u003c\/p\u003e \u003cp\u003ePicking a domain name 52\u003c\/p\u003e \u003cp\u003eRegistering a domain 54\u003c\/p\u003e \u003cp\u003eFinding Web Hosting 57\u003c\/p\u003e \u003cp\u003eDoing your research 58\u003c\/p\u003e \u003cp\u003eSubscribing to web hosting 59\u003c\/p\u003e \u003cp\u003eDeciding on the Right Blogging Software 61\u003c\/p\u003e \u003cp\u003eBudgeting for software 63\u003c\/p\u003e \u003cp\u003eMaking sure you get the basics 63\u003c\/p\u003e \u003cp\u003eUpgrading with bells and whistles 65\u003c\/p\u003e \u003cp\u003eUnderstanding Hosted Blog Software 66\u003c\/p\u003e \u003cp\u003eReaping the benefits 67\u003c\/p\u003e \u003cp\u003eLiving with the limitations 68\u003c\/p\u003e \u003cp\u003eChoosing hosted software 69\u003c\/p\u003e \u003cp\u003eUnderstanding Blog Software That You Install on Your Own Server 72\u003c\/p\u003e \u003cp\u003eReaping the benefits 72\u003c\/p\u003e \u003cp\u003eLiving with the limitations 73\u003c\/p\u003e \u003cp\u003eChoosing non-hosted blogging software 74\u003c\/p\u003e \u003cp\u003eInstalling blog software 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Setting Up Your Blog\u003c\/b\u003e\u003cb\u003e 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Starting a Blogger Blog \u003c\/b\u003e\u003cb\u003e81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting a Blog with Blogger 81\u003c\/p\u003e \u003cp\u003eCreating an account 82\u003c\/p\u003e \u003cp\u003eNaming your blog 84\u003c\/p\u003e \u003cp\u003eUsing the Dashboard 86\u003c\/p\u003e \u003cp\u003eWriting a Post 87\u003c\/p\u003e \u003cp\u003eAdding a link 88\u003c\/p\u003e \u003cp\u003eSpell-checking your text 89\u003c\/p\u003e \u003cp\u003eIncluding an image 90\u003c\/p\u003e \u003cp\u003ePublishing Your Post 92\u003c\/p\u003e \u003cp\u003ePreviewing your post 92\u003c\/p\u003e \u003cp\u003eConfiguring post settings 93\u003c\/p\u003e \u003cp\u003eLaunching your post 94\u003c\/p\u003e \u003cp\u003eViewing Your Blog Post 94\u003c\/p\u003e \u003cp\u003eSelecting the Dashboard Settings 95\u003c\/p\u003e \u003cp\u003eMaking basic changes 96\u003c\/p\u003e \u003cp\u003eMaking comment changes 97\u003c\/p\u003e \u003cp\u003eMaking email changes 98\u003c\/p\u003e \u003cp\u003eCustomizing Your Blog 98\u003c\/p\u003e \u003cp\u003eChoosing a new theme 99\u003c\/p\u003e \u003cp\u003eUsing the Theme Designer 100\u003c\/p\u003e \u003cp\u003eEditing page elements 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Starting a WordPress Blog\u003c\/b\u003e\u003cb\u003e 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing between WordPress.com and WordPress.org 108\u003c\/p\u003e \u003cp\u003eStarting a WordPress.com Blog 110\u003c\/p\u003e \u003cp\u003eCreating an account 110\u003c\/p\u003e \u003cp\u003eUsing the dashboard 114\u003c\/p\u003e \u003cp\u003eChanging site settings 114\u003c\/p\u003e \u003cp\u003eWriting a Post 115\u003c\/p\u003e \u003cp\u003eCustomizing Your WordPress.com Blog 118\u003c\/p\u003e \u003cp\u003eSelecting a new theme 118\u003c\/p\u003e \u003cp\u003eInstalling WordPress 120\u003c\/p\u003e \u003cp\u003eRegistering a domain 121\u003c\/p\u003e \u003cp\u003eSelecting web hosting 121\u003c\/p\u003e \u003cp\u003eGetting the software 122\u003c\/p\u003e \u003cp\u003eUploading the WordPress files 124\u003c\/p\u003e \u003cp\u003eSetting up the database 126\u003c\/p\u003e \u003cp\u003eRunning the install script 128\u003c\/p\u003e \u003cp\u003eGetting Familiar with Settings 130\u003c\/p\u003e \u003cp\u003eLogging in 130\u003c\/p\u003e \u003cp\u003eSetting up an Editor account 130\u003c\/p\u003e \u003cp\u003eUsing the Dashboard 132\u003c\/p\u003e \u003cp\u003eChecking out the panels 134\u003c\/p\u003e \u003cp\u003eCreating a Post 134\u003c\/p\u003e \u003cp\u003eCustomizing Your Design 136\u003c\/p\u003e \u003cp\u003eFinding Out More about WordPress 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Creating a Squarespace Blog\u003c\/b\u003e\u003cb\u003e 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating a Squarespace Account 139\u003c\/p\u003e \u003cp\u003eSelecting a template 140\u003c\/p\u003e \u003cp\u003eChoosing a site name 142\u003c\/p\u003e \u003cp\u003eAdding Blog Content 144\u003c\/p\u003e \u003cp\u003eUploading images 145\u003c\/p\u003e \u003cp\u003eImporting content from other platforms 146\u003c\/p\u003e \u003cp\u003eCustomizing and Connecting 147\u003c\/p\u003e \u003cp\u003eLinking your social networks 148\u003c\/p\u003e \u003cp\u003eUsing the Squarespace sidebar 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Considering Other Blogging Platforms\u003c\/b\u003e\u003cb\u003e 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlogging with Wix 151\u003c\/p\u003e \u003cp\u003eWriting with Weebly 155\u003c\/p\u003e \u003cp\u003eChecking Out Additional Platforms 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Fitting In and Feeling Good\u003c\/b\u003e\u003cb\u003e 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Finding Your Niche\u003c\/b\u003e\u003cb\u003e 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding What Belongs on Your Blog 161\u003c\/p\u003e \u003cp\u003eParent blogging 163\u003c\/p\u003e \u003cp\u003eTurning your offline hobby into a blog 164\u003c\/p\u003e \u003cp\u003eTalking technology 165\u003c\/p\u003e \u003cp\u003eGetting political with it 166\u003c\/p\u003e \u003cp\u003eReporting news 167\u003c\/p\u003e \u003cp\u003eRevealing it all 167\u003c\/p\u003e \u003cp\u003eSharing a deal 168\u003c\/p\u003e \u003cp\u003eDesign, lifestyle, DIY — oh my! 168\u003c\/p\u003e \u003cp\u003eLiving on less 169\u003c\/p\u003e \u003cp\u003eReading, writing, ‘rithmetic 170\u003c\/p\u003e \u003cp\u003eCreating a super niche 170\u003c\/p\u003e \u003cp\u003eExamining a new niche 171\u003c\/p\u003e \u003cp\u003eLearning from the Pros 172\u003c\/p\u003e \u003cp\u003eLurking on other blogs 173\u003c\/p\u003e \u003cp\u003eParticipating by commenting 174\u003c\/p\u003e \u003cp\u003eReaching Out to Other Bloggers 175\u003c\/p\u003e \u003cp\u003eMeeting in person 175\u003c\/p\u003e \u003cp\u003eAttending conferences 176\u003c\/p\u003e \u003cp\u003eUsing social networks 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Creating Great Content\u003c\/b\u003e\u003cb\u003e 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing Your Audience 180\u003c\/p\u003e \u003cp\u003eFinding your competitors 180\u003c\/p\u003e \u003cp\u003eDiscovering the secrets of success 181\u003c\/p\u003e \u003cp\u003eProfiling your audience 184\u003c\/p\u003e \u003cp\u003eWriting for a specific audience 186\u003c\/p\u003e \u003cp\u003eWriting Well and Frequently 186\u003c\/p\u003e \u003cp\u003eBeing yourself 187\u003c\/p\u003e \u003cp\u003eFinding rewards in lengthy posts 190\u003c\/p\u003e \u003cp\u003eRemembering proofreading and editing 190\u003c\/p\u003e \u003cp\u003eRelying on your content calendar 191\u003c\/p\u003e \u003cp\u003eDrawing in Readers 195\u003c\/p\u003e \u003cp\u003eHooking with a headline 195\u003c\/p\u003e \u003cp\u003eTurning to video and photos 195\u003c\/p\u003e \u003cp\u003eFollowing what’s trending 196\u003c\/p\u003e \u003cp\u003eJoining the crowd 196\u003c\/p\u003e \u003cp\u003eListing with listicles 197\u003c\/p\u003e \u003cp\u003eGrabbing readers with food 198\u003c\/p\u003e \u003cp\u003eServing the Reader 198\u003c\/p\u003e \u003cp\u003eGiving them what they need 198\u003c\/p\u003e \u003cp\u003eGiving them what they want 198\u003c\/p\u003e \u003cp\u003eCreating content worth referencing 199\u003c\/p\u003e \u003cp\u003eGetting linky with it 199\u003c\/p\u003e \u003cp\u003eOvercoming Writer’s Block 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Building Community with Comments\u003c\/b\u003e\u003cb\u003e 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Interaction Going with Comments 204\u003c\/p\u003e \u003cp\u003eGetting involved 205\u003c\/p\u003e \u003cp\u003eEnabling comments 207\u003c\/p\u003e \u003cp\u003eManaging Comments 208\u003c\/p\u003e \u003cp\u003eEstablishing community guidelines 208\u003c\/p\u003e \u003cp\u003eEditing comments 211\u003c\/p\u003e \u003cp\u003eDeleting comments 211\u003c\/p\u003e \u003cp\u003eModerating comments 212\u003c\/p\u003e \u003cp\u003eRecognizing Spam Comments 213\u003c\/p\u003e \u003cp\u003eFighting Spam with Software 217\u003c\/p\u003e \u003cp\u003eProtecting your comment form 217\u003c\/p\u003e \u003cp\u003eScreening for spam 219\u003c\/p\u003e \u003cp\u003eDealing with Coverage on Other Blogs 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Blogging Anonymously\u003c\/b\u003e\u003cb\u003e 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding How Much Anonymity You Need 226\u003c\/p\u003e \u003cp\u003eGoing Anonymous 228\u003c\/p\u003e \u003cp\u003eEstablishing a pseudonym 228\u003c\/p\u003e \u003cp\u003eSetting up a new email address 228\u003c\/p\u003e \u003cp\u003eChoosing passwords 229\u003c\/p\u003e \u003cp\u003eStarting your anonymous blog 230\u003c\/p\u003e \u003cp\u003eBeing time and location aware 230\u003c\/p\u003e \u003cp\u003eApproaching Content Cautiously 231\u003c\/p\u003e \u003cp\u003eStepping Up Security 231\u003c\/p\u003e \u003cp\u003eUnderstanding IP addresses 232\u003c\/p\u003e \u003cp\u003eUsing software safely 233\u003c\/p\u003e \u003cp\u003eKeeping up 233\u003c\/p\u003e \u003cp\u003eResources 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Going Beyond Words\u003c\/b\u003e\u003cb\u003e 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Working with Photos\u003c\/b\u003e\u003cb\u003e 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeeping It Simple 237\u003c\/p\u003e \u003cp\u003eGetting Equipped 238\u003c\/p\u003e \u003cp\u003ePicking a digital camera 238\u003c\/p\u003e \u003cp\u003eChoosing photo-editing software 240\u003c\/p\u003e \u003cp\u003eUsing Google Photos 241\u003c\/p\u003e \u003cp\u003eChoosing a photo-sharing tool 242\u003c\/p\u003e \u003cp\u003eChoosing Visuals for Your Blog 244\u003c\/p\u003e \u003cp\u003eTaking photos 244\u003c\/p\u003e \u003cp\u003eUsing art from other sources 246\u003c\/p\u003e \u003cp\u003eEditing Photos 246\u003c\/p\u003e \u003cp\u003eGetting photos into Google Photos 248\u003c\/p\u003e \u003cp\u003eCropping a photo 248\u003c\/p\u003e \u003cp\u003eAdjusting brightness and contrast 249\u003c\/p\u003e \u003cp\u003eAdjusting color 249\u003c\/p\u003e \u003cp\u003eOptimizing a photo for the web 250\u003c\/p\u003e \u003cp\u003eConsidering other photo-editing tools 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Starting a Podcast\u003c\/b\u003e\u003cb\u003e 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding to Podcast 252\u003c\/p\u003e \u003cp\u003ePlanning Your Podcast 253\u003c\/p\u003e \u003cp\u003eAssessing the Tools 255\u003c\/p\u003e \u003cp\u003eDressing Up Your Podcast with Music and Sound Effects 257\u003c\/p\u003e \u003cp\u003eCreative Commons Search 257\u003c\/p\u003e \u003cp\u003eMagnatune 258\u003c\/p\u003e \u003cp\u003eFreesound 258\u003c\/p\u003e \u003cp\u003eFree Music Archive 259\u003c\/p\u003e \u003cp\u003ePublishing Your Podcast 259\u003c\/p\u003e \u003cp\u003eAssigning metadata 260\u003c\/p\u003e \u003cp\u003eChoosing a format 260\u003c\/p\u003e \u003cp\u003eStoring your podcasts 261\u003c\/p\u003e \u003cp\u003eDelivering your podcasts 262\u003c\/p\u003e \u003cp\u003ePromoting Your Podcast 263\u003c\/p\u003e \u003cp\u003eAdding your podcast to FeedBurner 263\u003c\/p\u003e \u003cp\u003eAdding your podcast to iTunes 264\u003c\/p\u003e \u003cp\u003eGetting listed in podcast directories 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Diving into Vlogging\u003c\/b\u003e\u003cb\u003e 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Vlogging 267\u003c\/p\u003e \u003cp\u003eUnderstanding why you should vlog 268\u003c\/p\u003e \u003cp\u003eDiscovering available vlogging platforms 269\u003c\/p\u003e \u003cp\u003eSetting the Stage 270\u003c\/p\u003e \u003cp\u003eChoosing the right equipment 271\u003c\/p\u003e \u003cp\u003eCreating a vlogging space 271\u003c\/p\u003e \u003cp\u003eEditing Your Vlog 272\u003c\/p\u003e \u003cp\u003eKeeping it simple 272\u003c\/p\u003e \u003cp\u003eKeeping it real 273\u003c\/p\u003e \u003cp\u003ePromoting Your Vlog 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Leveraging Community with Forums\u003c\/b\u003e\u003cb\u003e 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding Whether Forums Will Work for You 276\u003c\/p\u003e \u003cp\u003eResearching Software Options 278\u003c\/p\u003e \u003cp\u003eChoosing between Free and Commercial Forum Software 279\u003c\/p\u003e \u003cp\u003eBrowsing commercial forum software 280\u003c\/p\u003e \u003cp\u003ePerusing open-source forum software 280\u003c\/p\u003e \u003cp\u003eGetting Finicky about Features 281\u003c\/p\u003e \u003cp\u003eInstalling Forum Software 284\u003c\/p\u003e \u003cp\u003eCultivating Community Standards 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Marketing and Promoting Your Blog\u003c\/b\u003e\u003cb\u003e 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Making Your Blog Easy to Find\u003c\/b\u003e\u003cb\u003e 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiving into SEO 289\u003c\/p\u003e \u003cp\u003eUnderstanding SEO 290\u003c\/p\u003e \u003cp\u003eCreating an SEO-friendly blog 290\u003c\/p\u003e \u003cp\u003eUsing SEO tools 291\u003c\/p\u003e \u003cp\u003eUnderstanding SEO changes 292\u003c\/p\u003e \u003cp\u003eBranding Your Blog 292\u003c\/p\u003e \u003cp\u003eTelling them what you’re going to tell them 292\u003c\/p\u003e \u003cp\u003eShowing them what you’re going to show them 293\u003c\/p\u003e \u003cp\u003eReaching Out with RSS 294\u003c\/p\u003e \u003cp\u003eGetting the goods on web feeds 294\u003c\/p\u003e \u003cp\u003eBreaking it down further 295\u003c\/p\u003e \u003cp\u003eGenerating web traffic 296\u003c\/p\u003e \u003cp\u003eCreating a feed for your blog 296\u003c\/p\u003e \u003cp\u003eMaking the Most of RSS 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Getting to Know Social Networking\u003c\/b\u003e\u003cb\u003e 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking Strategically 300\u003c\/p\u003e \u003cp\u003eConnecting with your audience 301\u003c\/p\u003e \u003cp\u003eSelecting networks 301\u003c\/p\u003e \u003cp\u003eProtecting your privacy online 302\u003c\/p\u003e \u003cp\u003eFocusing on consistent branding 302\u003c\/p\u003e \u003cp\u003eCreating opportunities for conversation 304\u003c\/p\u003e \u003cp\u003ePrompting audience action 305\u003c\/p\u003e \u003cp\u003eGetting Familiar with Social Networks 306\u003c\/p\u003e \u003cp\u003eFriend-based networks 306\u003c\/p\u003e \u003cp\u003eHobby-based networks 308\u003c\/p\u003e \u003cp\u003eProfessional networks 309\u003c\/p\u003e \u003cp\u003eMedia-sharing networks 310\u003c\/p\u003e \u003cp\u003eInformational networks 311\u003c\/p\u003e \u003cp\u003eLocation-based networks 312\u003c\/p\u003e \u003cp\u003eSharing It All 312\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Joining the Big Four Social Networks \u003c\/b\u003e\u003cb\u003e315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoining Facebook 316\u003c\/p\u003e \u003cp\u003eCreating a Facebook Page 316\u003c\/p\u003e \u003cp\u003eUsing your Facebook Page 317\u003c\/p\u003e \u003cp\u003eUnderstanding Twitter 319\u003c\/p\u003e \u003cp\u003eGetting Started with Twitter 321\u003c\/p\u003e \u003cp\u003eSigning up for an account 321\u003c\/p\u003e \u003cp\u003eTweeting 322\u003c\/p\u003e \u003cp\u003eExploring the settings 324\u003c\/p\u003e \u003cp\u003eTying your blog into Twitter 324\u003c\/p\u003e \u003cp\u003eGetting Started with LinkedIn 325\u003c\/p\u003e \u003cp\u003eConnecting through LinkedIn 325\u003c\/p\u003e \u003cp\u003eCreating your LinkedIn account 326\u003c\/p\u003e \u003cp\u003eConnecting through Instagram 326\u003c\/p\u003e \u003cp\u003eValuing the visual 327\u003c\/p\u003e \u003cp\u003eUsing Instagram creatively 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Measuring Blog Presence\u003c\/b\u003e\u003cb\u003e 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploring the Power of Statistics 330\u003c\/p\u003e \u003cp\u003eKnowing What the Statistics Mean 333\u003c\/p\u003e \u003cp\u003eHits 333\u003c\/p\u003e \u003cp\u003ePage views 333\u003c\/p\u003e \u003cp\u003eUnique visitors 334\u003c\/p\u003e \u003cp\u003eRepeat visitors 335\u003c\/p\u003e \u003cp\u003eErrors 335\u003c\/p\u003e \u003cp\u003eGetting Web Stats 336\u003c\/p\u003e \u003cp\u003eChoosing hosted statistics software 337\u003c\/p\u003e \u003cp\u003eChoosing installable statistics software 337\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: Getting Business-y with It\u003c\/b\u003e\u003cb\u003e 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Making Mad Mad Money\u003c\/b\u003e\u003cb\u003e 341\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding Out How Advertising Works 341\u003c\/p\u003e \u003cp\u003ePlanning for advertising 343\u003c\/p\u003e \u003cp\u003eLooking at the formats 343\u003c\/p\u003e \u003cp\u003eAssessing business models 345\u003c\/p\u003e \u003cp\u003eJoining an Ad Network 345\u003c\/p\u003e \u003cp\u003ePutting Ads on Your Blog 346\u003c\/p\u003e \u003cp\u003eGetting Paid to Post 347\u003c\/p\u003e \u003cp\u003eParticipating in marketing campaigns 347\u003c\/p\u003e \u003cp\u003eTying in social media presence 348\u003c\/p\u003e \u003cp\u003eBlogging professionally 348\u003c\/p\u003e \u003cp\u003eMaking the Most of Affiliate Marketing 349\u003c\/p\u003e \u003cp\u003eAmazon Associates Program 349\u003c\/p\u003e \u003cp\u003eRakuten Affiliate Network 349\u003c\/p\u003e \u003cp\u003eSeeking Sponsorships 350\u003c\/p\u003e \u003cp\u003eNegotiating a sponsorship experience 350\u003c\/p\u003e \u003cp\u003eSetting boundaries 352\u003c\/p\u003e \u003cp\u003eAccepting Gifts, Not Obligations 353\u003c\/p\u003e \u003cp\u003eViewing Your Blog as an Influential Platform 354\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Blogging for Companies\u003c\/b\u003e\u003cb\u003e 355\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutting Blogs to Work for Your Business 356\u003c\/p\u003e \u003cp\u003eConsidering the benefits of a business blog 356\u003c\/p\u003e \u003cp\u003eChecking out businesses that blog 357\u003c\/p\u003e \u003cp\u003eDeciding whether to blog 358\u003c\/p\u003e \u003cp\u003ePlanning for Business Blog Success 359\u003c\/p\u003e \u003cp\u003eSetting goals 359\u003c\/p\u003e \u003cp\u003eChoosing a blogger 360\u003c\/p\u003e \u003cp\u003eDeciding what to write 361\u003c\/p\u003e \u003cp\u003eGenerating sales or action 363\u003c\/p\u003e \u003cp\u003eDelivering with Technology 364\u003c\/p\u003e \u003cp\u003eEnabling comments 364\u003c\/p\u003e \u003cp\u003eCreating RSS\/web feeds 365\u003c\/p\u003e \u003cp\u003ePodcasting 365\u003c\/p\u003e \u003cp\u003eStarting a wiki 365\u003c\/p\u003e \u003cp\u003eJoining a social network 366\u003c\/p\u003e \u003cp\u003eAdvertising on Blogs 366\u003c\/p\u003e \u003cp\u003eGoing contextual 367\u003c\/p\u003e \u003cp\u003eAdvertising via ad networks 368\u003c\/p\u003e \u003cp\u003eSponsoring a blog 368\u003c\/p\u003e \u003cp\u003eLeveraging LinkedIn 370\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7: The Part of Tens\u003c\/b\u003e\u003cb\u003e 371\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten Ways to Grow Community\u003c\/b\u003e\u003cb\u003e 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWrite Often 373\u003c\/p\u003e \u003cp\u003eListen and Respond to Readers 374\u003c\/p\u003e \u003cp\u003eVisit and Participate 374\u003c\/p\u003e \u003cp\u003eGuest Blog and Invite Guest Bloggers 376\u003c\/p\u003e \u003cp\u003eCommunicate via Email and Newsletters 376\u003c\/p\u003e \u003cp\u003eGet Social 378\u003c\/p\u003e \u003cp\u003eInvolve Your Readers 378\u003c\/p\u003e \u003cp\u003eConnect Offline 379\u003c\/p\u003e \u003cp\u003eGo Mobile 380\u003c\/p\u003e \u003cp\u003eDiversify 380\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: Ten Things All Bloggers Should Do\u003c\/b\u003e\u003cb\u003e 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscover Your Voice 381\u003c\/p\u003e \u003cp\u003eStoke Your Muse 382\u003c\/p\u003e \u003cp\u003eSurvey Your Readers 383\u003c\/p\u003e \u003cp\u003eFind Your Tribe 383\u003c\/p\u003e \u003cp\u003eKnow Your Traffic Sources 384\u003c\/p\u003e \u003cp\u003eSet Goals 385\u003c\/p\u003e \u003cp\u003eDefine Success 386\u003c\/p\u003e \u003cp\u003eCreate a Monetization Plan or Not 386\u003c\/p\u003e \u003cp\u003ePrepare to Grow 387\u003c\/p\u003e \u003cp\u003eKnow When You’re Done 387\u003c\/p\u003e \u003cp\u003eIndex 389\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAmy Lupold Bair\u003c\/b\u003e is the owner of Resourceful Mommy Media, LLC, and author of the popular parenting and lifestyle blog, Resourceful Mommy. In 2008, Amy invented the social media marketing tool the Twitter Party, and in early 2009, she created the Global Influence Network for bloggers. A former English teacher and mother of two, she is also the author of \u003ci\u003eRaising Digital Families For Dummies\u003c\/i\u003e, a guide for parents raising digital natives.   \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUse your blog to build your brand\u003c\/li\u003e \u003cli\u003eCreate social media-friendly content\u003c\/li\u003e \u003cli\u003eCustomize your blog to stand out\u003c\/li\u003e\t \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe bestselling guide to blogging\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eReady to make your mark on the online world? Start a blog! This bestselling book provides you with easy-to-follow guidance on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on picking a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDecide which of the major  blogging platforms will   work for you\u003c\/li\u003e \u003cli\u003eUse SEO to drive traffic  to your blog\u003c\/li\u003e \u003cli\u003eMonetize through advertising  and sponsorships\u003c\/li\u003e \u003cli\u003eCreate content that draws  in loyal readers\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988848296165,"sku":"NP9781119588054","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119588054.jpg?v=1761781761","url":"https:\/\/k12savings.com\/products\/blogging-for-dummies-isbn-9781119588054","provider":"K12savings","version":"1.0","type":"link"}