Blackonomics: What Racism Costs and How to Unlock Prosperity

In Blackonomics, veteran business reporter Sonari Glinton upends conventional wisdom about the economy by exposing how racism harms it and revealing how equal access to markets is the only way to save it.

Sonari Glinton has often been the only Black man in the room reporting on major news events. Covering business for NPR, he noticed how economists love to talk about the free market, but how can a market be free if so many people are not allowed to participate fully in it?

Blackonomics takes on economic tropes and turns them on their head, simply by adding a Black perspective. His book reveals:

• How companies like McDonald’s and Toyota finally found success when they decided to no longer ignore Black consumers but embrace them.
• Why the sports world is actually among the least open to Blacks.
• How the data shows that Black women business owners are in fact the best bets on Wall Street.

Glinton takes readers on a journey from the boardrooms of Fortune 500 companies to the floors of the auto factories of Detroit, and beyond. His book shares essential stories that are both enlightening and entertaining, to show why racism is bad for business, and how diversity has always been the hidden key to success. This book will give people the information and the courage to get off their butts and help change our economy and society—for everyone’s benefit.